Blog Archive: Online Marketing


A Quick Guide to Google Keyword Planner
Michele A Scism - Small Business Consultant and Marketing Strategist

Are you writing blog posts on your website but no one seems to be paying attention? The real question is are you writing blog posts that people want to read? There is an easy way for you to know what people want to read. It is called The Google Keyword Planner. When you first see it, it might seem a bit overwhelming, but it is such a powerful tool that I decided to make a video to show you how to easily use it.

By Michele A Scism


How To Be Picky About Social Media Shares
Sophie Zollmann - Certified Online Business Manager/Social Media Manager

When you first start a new social media marketing campaign, it can be tempting to share everything and anything that you consider to be “valuable” content. While this strategy of “spray and pray” can work for some people, most of the time, you need to be a little bit more precise about the content that you produce if you want to have the right impact online.

By Sophie Zollmann


10 Proven Email Subject Lines And How To Use Them
Michele A Scism - Small Business Consultant and Marketing Strategist

According to ConvinceAndConvert.com, 33% of email recipients open emails based on subject line alone. Whether it is email subject lines or blog post titles, if you have bland titles, you’re going to have low readership.

Sounds like a lot of work, doesn’t it? It would be… if you didn’t have these ten headline templates!

Go ahead and swipe them, modify them, and use them for your own article titles…

By Michele A Scism


Is LinkedIn Bugging You?
Robert Gerrish - Small Business Speaker, Writer & Commentator - Supporting Those Going it Alone

LinkedIn contact requests start harmlessly enough but can escalate into overt promotion, timewasting and distraction. It bugs me. Here’s what I do about it.

By Robert Gerrish


What is a Good Online Conversion Rate?
Michele A Scism - Small Business Consultant and Marketing Strategist

There seems to be mass confusion when anyone starts to talk about an online conversion rate; most people don’t know what they should be expecting while others don’t even take the time to even check it out.

In today’s podcast, I am going to share several different online conversion rates. Check below the video for a time table of content.

By Michele A Scism


The Truth About What To Say On Social Media To Get New Clients
Michele A Scism - Small Business Consultant and Marketing Strategist

The secret to getting new clients using social media is all in the relationship building, but how do you do that? Did you know that posting frequently is one of the best ways to build your community, credibility and relationships with others?

The big question becomes “What do I post?” Should it be your own content? Does it have to be original? Should it always be funny? What if no one reacts to my posts? Ugh, all those thoughts can make you want to pull your hair out.

By Michele A Scism


Flip It! Are Product Launches All That and a Bag of Chips?
Michele Pariza Wacek (Michele PW) - Love-Based Biz Strategist and Copywriter

If you’ve spent any time in the Internet Marketing space, you’ve likely heard an entrepreneur (or two) brag about how much money they made from a product launch.

You may have heard:

“It was a 6-figure launch.”

Or …

By Michele Pariza Wacek (Michele PW)


Social Media Automation Tool – CoSchedule
Michele A Scism - Small Business Consultant and Marketing Strategist

In 2015 I was frustrated with my inconsistency at posting on social media. Yes, I post a lot more than the average person and at the same time I had a social media marketing plan I wanted to follow, but I was missing things. I would put a new blog post on my site and then forget to share it on Facebook or LinkedIn. I would agree to promote a telesummit I was participating in and forget to go do that. Then I was introduced to CoSchedule and I have completely fallen in love.

By Michele A Scism


Flip It! Is Email Marketing Dead?
Michele Pariza Wacek (Michele PW) - Love-Based Biz Strategist and Copywriter

(Wondering exactly how you can get everything you want simply by flipping your perspective? Check out the first episode here.)

If you have an online business or you’re looking to start an online business, you’ve likely been taught to build an email list — which is a list of emails belonging to your ideal clients — and market to them by sending out emails.

By Michele Pariza Wacek (Michele PW)


Lessons Learned: 3 Digital Products You Can Sell Online
Michele A Scism - Small Business Consultant and Marketing Strategist

The digital product industry is a $174 Billion industry and if you aren’t getting your portion of that, it’s time for a change. Selling digital products does not have to be a complicated process.

One of the major issues that stops online marketers from making money with digital products, is not being able to decide what they can sell. So today we are going to look at 3 digital products you can sell immediately.

By Michele A Scism

Search
Match phrase exactly
Search in title
Search in content
Filter by Custom Post Type
Posts
Articles
Self-Studies
Free Templates