Blog Archive: Online Marketing

How To Be Picky About Social Media Shares
Sophie Zollmann - Certified Online Business Manager/Social Media Manager

When you first start a new social media marketing campaign, it can be tempting to share everything and anything that you consider to be “valuable” content. While this strategy of “spray and pray” can work for some people, most of the time, you need to be a little bit more precise about the content that you produce if you want to have the right impact online.

By Sophie Zollmann

Building an Email List Designed to Convert
Karon Thackston - Website, Conversion & SEO Copywriter, Consultant, Speaker & Trainer

I often get asked, “During your 18 years in online business, what’s the one area that you wish you had paid more attention to?” My answer comes immediately: Building an email list! I waited way too long to start building my list and then I wasn’t consistent in my efforts. I had no plan of action. I thought I just had to wait for people to find me and subscribe. Boy, was I wrong!

By Karon Thackston

10 Proven Email Subject Lines And How To Use Them
Michele A Scism - The Results Lady, Social Media and Online Marketing Strategist

According to, 33% of email recipients open emails based on subject line alone. Whether it is email subject lines or blog post titles, if you have bland titles, you’re going to have low readership.

Sounds like a lot of work, doesn’t it? It would be… if you didn’t have these ten headline templates!

Go ahead and swipe them, modify them, and use them for your own article titles…

By Michele A Scism

Is LinkedIn Bugging You?
Robert Gerrish - Small Business Speaker, Writer & Commentator - Supporting Those Going it Alone

LinkedIn contact requests start harmlessly enough but can escalate into overt promotion, timewasting and distraction. It bugs me. Here’s what I do about it.

By Robert Gerrish

What is a Good Online Conversion Rate?
Michele A Scism - The Results Lady, Social Media and Online Marketing Strategist

There seems to be mass confusion when anyone starts to talk about an online conversion rate; most people don’t know what they should be expecting while others don’t even take the time to even check it out.

In today’s podcast, I am going to share several different online conversion rates. Check below the video for a time table of content.

By Michele A Scism

The Truth About What To Say On Social Media To Get New Clients
Michele A Scism - The Results Lady, Social Media and Online Marketing Strategist

The secret to getting new clients using social media is all in the relationship building, but how do you do that? Did you know that posting frequently is one of the best ways to build your community, credibility and relationships with others?

The big question becomes “What do I post?” Should it be your own content? Does it have to be original? Should it always be funny? What if no one reacts to my posts? Ugh, all those thoughts can make you want to pull your hair out.

By Michele A Scism

Flip It! Are Product Launches All That and a Bag of Chips?
Michele Pariza Wacek (Michele PW) - Love-Based Biz Strategist and Copywriter

If you’ve spent any time in the Internet Marketing space, you’ve likely heard an entrepreneur (or two) brag about how much money they made from a product launch.

You may have heard:

“It was a 6-figure launch.”

Or …

By Michele Pariza Wacek (Michele PW)

Social Media Automation Tool – CoSchedule
Michele A Scism - The Results Lady, Social Media and Online Marketing Strategist

In 2015 I was frustrated with my inconsistency at posting on social media. Yes, I post a lot more than the average person and at the same time I had a social media marketing plan I wanted to follow, but I was missing things. I would put a new blog post on my site and then forget to share it on Facebook or LinkedIn. I would agree to promote a telesummit I was participating in and forget to go do that. Then I was introduced to CoSchedule and I have completely fallen in love.

By Michele A Scism

Flip It! Is Email Marketing Dead?
Michele Pariza Wacek (Michele PW) - Love-Based Biz Strategist and Copywriter

(Wondering exactly how you can get everything you want simply by flipping your perspective? Check out the first episode here.)

If you have an online business or you’re looking to start an online business, you’ve likely been taught to build an email list — which is a list of emails belonging to your ideal clients — and market to them by sending out emails.

By Michele Pariza Wacek (Michele PW)

Lessons Learned: 3 Digital Products You Can Sell Online
Michele A Scism - The Results Lady, Social Media and Online Marketing Strategist

The digital product industry is a $174 Billion industry and if you aren’t getting your portion of that, it’s time for a change. Selling digital products does not have to be a complicated process.

One of the major issues that stops online marketers from making money with digital products, is not being able to decide what they can sell. So today we are going to look at 3 digital products you can sell immediately.

By Michele A Scism

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