Are you feeling frustrated and overwhelmed in your business? There can be a lot of reasons, but one common and often overlooked reason, is that you are too busy chasing marketing ideas in too many directions!
Is it time to step back from all the marketing tactics?
Pinterest, create an app, local marketing, Facebook marketing, speaking, digital publishing, videos, events, virtual events, etc…the list goes on and on.
In my 12 years as a business owner coaching all different types of small businesses and solo-entreprenurial endeavors there is NEVER a lack of marketing ideas.
What I often find is lacking is linking the marketing idea back to a business goal. Here is what I have found are the Top Ten Most Common Business Goals for a small business, especially for the go-to-expert who is marketing herself.
1. List Building
2. Relationship Nurturing
3. Increase Visibility
4. Claim “Likeable & Trusted” Expert Status
5. Establish Your Personal Brand Leadership
6. Increase Income
7. Attract More Clients
8. Doing Your Work
9. ABC Marketing – Authentic, Bold, Consistent
10. Implementing Systems and Support
The biggest problem is you can’t do all of these at one time. It’s physically impossible to keep all these going…and very exhausting trying to!
Try selecting 3 of these goals to focus on for 90 days.
It’s a great way to help you decide which projects to say YES to and which ones to say NO, or No, not now.
We’ve got to get the pressure off our backs of always feeling like we are never enough, never doing the right things. Make a commitment to THREE and stick to those for a while.
See how it shifts your decision making, your commitments and your success!
Which 3 are you going to commit to for 90 days?© Copyright 2013 Laura West