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Marketing to Women


Led by Alicia Smith
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Cost: $110 for the three-session teleclass
Class Date(s): 12/02/08 (Tue) 1:00PM-2:00PM ET
This teleclass meets one hour each week, for three weeks: December 2, 9 & 16 from 1-2pm ET.
Additional Info: Classes will be recorded, so if you miss a session, you will be able to download the audio recording of the live class and listen to it at your leisure.
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before. Nearly 80% of the consumer purchases are made or influenced by women. 89% of bank accounts are owned by women.

They want you to communicate with them in a way that is authentic. They want you to connect with them. Speak with them about what matters to them.

In this teleclass you will learn to re-define your marketing strategy and re-design your marketing copy to speak directly to women.

By modifying your marketing to encompass women you make your marketing better for all your customers.

In this 3-week teleclass, you will learn:
  • What women buy -- and why
  • The number 1 thing you must do in your marketing to women
  • The 10 (HUGE) mistakes we make when marketing to women
  • The keys to creating a woman-friendly website
  • How to market to women without alienating men
  • What women want and need from a shopping experience
  • How to re-write your marketing text so that it's inviting to women

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About the expert(s):
Alicia is a nationally recognized coach, consultant and trainer. She has developed over sixty-five training programs and has trained and coached over sixty thousand individuals in their own business or as employees in service, non-profit, governmental and manufacturing.

Alicia Smith, trainer, consultant, coach
www.AliciaSmith.com
www.DISCNinja.com



© Copyright 2008, Karyn Greenstreet & Alicia Smith



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