What's more important?
1. Learning about how women buy
2. The product or service you are selling
(Hint: the answer is #1.)
In order to grow your business, you must understand women's lifestyles and what are their specific wants, needs and desires.
Women have power in the marketplace like never before. Nearly 80% of the consumer purchases are made or influenced by women. 89% of bank accounts are owned by women.
They want you to communicate with them in a way that is authentic. They want you to connect with them. Speak with them about what matters to them.
In this teleclass you will learn to re-define your marketing strategy and re-design your marketing copy to speak directly to women.
By modifying your marketing to encompass women you make your marketing better for all your customers.
In this 3-week teleclass, you will learn:
- What women buy -- and why
- The Number 1 thing you must do in your marketing to women
- The 10 (HUGE) mistakes we make when marketing to women
- The keys to creating a woman-friendly website
- How to market to women without alienating men
- What women want and need from a shopping experience
- How to re-write your marketing text so that it's inviting to women
