What You Need to Know to Boost Your Business Bottom Line With White Papers

Sometimes as a healer, coach and heart-centered entrepreneur you have a hard time putting the true value on yourself and your products. Let’s get clear about something … this sense of no value or low value comes from within you.

And now here’s the good news – this means you can change it! At any moment.

You can shift your marketing into a flow.

On this month’s EnergyRICH® Marketing Mastery Topic Call Heather Dominick will reveal to you a marketing expert who is ready to share with you an amazing way to boost your business’ bottom line with a very magic marketing tool. Stefanie Frank is going to share the full ins and outs of how you can take advantage of this incredible tool!

Call Date: Wednesday November 11, 2009
Call Time: 6:00pm – 7:00pm, EASTERN
Call Info: Received with Registration
Call Recording: Received with Registration
Call Transcript: Received with Registration

** If you are already a member this call is F.REE for you and ALL access info will be sent to you asap **

== > Not a member? Well then you must jump in and get access to this lock-busting call right away:

http://www.solo-e.com/EnergyRichMonthlyMentoring.html

(You Will Want to Be On This Call. Stef is known for both her dynamic presentations AND her desire to give away tons of info!)

You will learn:

1. What is a White Paper and What Can it Do for Your Business?

**A white paper is the best possible incarnation of a Free Report!

**If you currently use a Free Report as part of marketing your business, is it bringing in the results that you want?

**If not, you will learn 3 specific things you can do to amp it up!

** Generate quality leads
** Stand out as an expert in your field
** Sign more clients/make more sales

2. What Needs to be Included in a White Paper and Why

** Intro/Focus on the readers PROBLEM
** Trends/History
** Generic solution
** Specific solution
** Call to Action and Offer

**Bonus: Do not include: Self serving talk about you, your business, or the features of what you offer!

3. What are Some Results Businesses get from using a White Paper

** $0-$11k contract from giving away papers and connecting with people at a Trade Show (Paper Title: Remodeling Strategies)

** 10% conversion of leads at trade show where most businesses get dead leads (Paper Title: Remodeling Strategies)

** $5000 registrants for marketing list in 60 days with 10+ % of these converting to a sale (Paper Title: Marketing Your Business on a Shoestring Budget)

We are so excited to share this with you!