How to Bring on Associates to Leverage You and Your Business

When you get to a point in your business where you have a lot of clients and you’re at full practice capacity, sometimes you’re overwhelmed and it’s really hard to see the light at the end of the tunnel. You can’t make more money because there’s no more ‘you’ to go around, not to mention no more time.

This is where a lot of people sometimes quit in their business or they just keep going at full practice capacity for many years without ever multiplying their business. So today I want to talk to you about multiplying your business by bringing on associates. Whether you’re a consultant, coach, photographer or you have a business where you do everything yourself now, there’s a point at which it makes sense to bring on other people that you train and teach to deliver what you deliver.



One of the biggest things that gets in the way of you doing this is often your mindset. This has happened to me in the past when I’ve thought about changing my business model to allow for growth. You might find yourself struggling with “But They Will Only Want Me” Syndrome.

I want to share with you that I’ve gone through this myself and we continue to grow through this. Instead of selling yourself (perhaps your website is all about you right now), it’s time that you begin to sell what you offer in a different way.

In coaching others how to do this so they can really leverage their business, I teach that there are four factors you need to consider. This week’s video will walk you through each one so be sure to watch.

The bottom line is you want it so that you are no longer indispensible in your business. This is more advanced client attraction material. This is for people who are at full capacity. They’re at our Leverage Lucy or Leverage Larry level. This is about you cloning yourself through associates. It all starts with your mindset. If you can sell yourself first on the fact that other people will buy your system and will buy your associates, then you can sell others on it.

Your assignment

Review the four factors I present in this week’s video and see how you can apply them to your own business. See if you can sell yourself on creating a program where other associates can be trained to do what you do. You simply cannot grow if you continue doing everything yourself. It’s time to clone yourself.