How to Measure What Matters

The ‘numbers’ may not be the most exciting aspect of your day to day business activities, but what if measuring could be the catalyst that moves your business to the next level? “Listening” to your numbers will point the way to what you must do next in terms of making more money in less time.

As you build your Multiple Streams business, wouldn’t you like to know the answers to these kinds of questions:

If 1000 people signed up for your Pink Spoon, and 10 bought your ebook, should you work harder on increasing Pink Spoon signups or ebook purchases?

If (out of 2500 people) 1000 bought a $25 product and of those, 8 signed up for one on one coaching but NO ONE bought your $147 product, what should you do?

If you have 2 great months of sales, and then a month of nearly nothing, gasp, what’s going on?

The latest in our family of Multimedia Products, the ‘Measuring What Matters’ Audio CD plus How-To Booklet shows the 5 most important things to measure in your business, how to measure them, and exactly what you can do with this information. In short, it will enable you to focus on what will make the biggest difference to your bottom line, instead of grasping at straws. (Guessing.)

Included inside:

• A 35-minute audio recording on covering the 5 most important things to measure
• A 30 page How-To Booklet that walks you step-by-step through the entire Metrics process and set up your own Worksheet
• Access to a customizable Excel Spreadsheet format so you can begin implementing immediately
• A sample filled-in worksheet so you can start to ‘grok’ how it all works intuitively. This makes it easier for you to make measuring a habit.
  

“In the entirety of my coaching experience, I can say this: Metrics is truly where the rubber meets the road. Business owners who are willing to do the work of measuring what matters are the ones that last, and the ones that thrive.”— Andrea J. Lee, Head Coach

Exercise: If I were to ask you how much money you have earned this year in business, would you be able to answer? Without pulling out a spreadsheet and calculator?

Of the earnings you have, do you know how much is profit? (What is your ‘take-home’ pay?)

Do you know what your most profitable activity or promotion is? If you did, would you repeat it? Please say yes, unless you’re a masochist.

I’ve made a really lovely discovery lately: There’s actually more to celebrate in some coaching businesses than many people like to make out, even the business owners themselves! The persistent effort does pay off.

So whether you use our handy spreadsheet/metrics tool or not…what would it take for you to at least start measuring? You wouldn’t want to break $100K or some other major milestone without knowing, would you?!