Get More Leads! How to Create Your Irresistible Free Taste and Get It in Your Prospects’ Hands in 21 Days or Less

Have you been spending time and money getting your website up, researching keywords and striving for a top Google ranking for web lead generation? (Or feeling guilty about not doing any of that stuff?)

There’s more to list-building than just having a website and getting traffic to it. You have to also improve your conversion rate (the number of visitors who actually take action).

The missing piece is your “Irresistible Free Taste.”

Let me start off by saying – I know, I know! This is one of those big, long information letters that seemingly goes on for days. But if you’ve been paying attention to what I’ve been telling you (and I pray, for your sake, that you have ‘cuz I’m a veritable fount of knowledge -wink, wink-), you’ll know there’s a reason for this kind of communication. And, contrary to popular belief, it is NOT to irritate your audience.

No, its real purpose is to give you all the information you need to make an intelligently informed decision about whether what I’m offering here is the right choice for you. Much as I might like to, I can’t get on the phone with each of you to answer your questions and tell you all the details, so this will have to do for now.

So, let’s forge ahead, shall we?...

• Do you have an important message to share with others, especially your “Core Audience”?
  

• Are you discouraged at not being able to grow your list as fast as you want – so you CAN SHARE that message?

• Have you spent time, energy and possibly lots of money trying to figure out how to encourage web visitors to get in touch with you?
  

• Are you maybe even starting to doubt whether your website will ever bring in any business?
  

Well, I can assure you there’s hope for your list-building strategy yet. And I’m delighted to share it with you here!

But first let me say that, like you, I value helping others.

Alfred Adler (noted early 20th-century psychiatrist and someone whose work I greatly admire) talked about gemeinschaftsgefüel –which has no direct English translation but essentially refers to “community feeling”- as being one of the most important indicators of emotional health.

It’s the desire to use your natural gifts, talents and passions to make a contribution to your family, to society, to the planet. And I know that’s what you want to do with your business. I know because that’s what I want too.

I bring this up because for many people-centered entrepreneurs and small business owners the idea of marketing and selling can seem at odds with our desire to help. You’re not supposed to profit off of helping people, are you?

Absolutely!

A successful business stays in business because it’s making money. And the more successful you and your business are, the more people you can help – via your message, via your services and via your charitable contributions.

And it all starts with making that first contact with a potential client. A contact that sparks a connection, which grows into an association, which becomes a relationship built on understanding, trust and kinship.

So that prospect is now a loyal client (and even a friend).

A Website Alone Isn’t Enough to Build Your List

In our computer-connected world, it’s pretty much a given that, if you’re in business, you need a website. Even if your services are totally and clearly “brick and mortar,” people will still say, “What’s your website so I can check it out?”

With so many other companies, activities and ideas competing for your potential client’s attention, it’s foolhardy to rely on a website alone (even a snappy one) to get them to make the first move in the Relationship Rumba.

This is really important to understand - People are surfing the Web to find something – a diversion, a new blouse, the answer to a question. In order to catch their online eye, you’ve got to offer a solution to whatever it is they’re looking for.

Fortunately, this blends in perfectly with the reason you’re on the Web. You want to attract the attention of that select group of people (which may be thousands strong) who could benefit from what you have to offer.

How great is that?!

Because now that you know your visitor is looking for a solution, you’re in a position to offer one. In the form of your Irresistible Free Taste.

And the best part is, you both win.


When someone arrives at your website, they’re greeted with not only an attractive page, but also an attention-grabbing opt in box with an enticing free offer. (What I call your Irresistible Free Taste.)

Right away, a sense of connection is created by the topic and title you’ve selected for your Free Taste. It immediately lets your visitor know that you understand their situation – and you have a terrific solution to their current challenge.

Once they request this valuable tidbit, you can strengthen the connection and build a relationship with helpful and important information, in your Free Taste and in on-going communications (like your newsletter).

From there, reinforced by the Know-Like-Trust factor, you’re able to offer further support and assistance in solving their challenges with your products and services.

And that leads to a positive, long-term relationship so both you and your clients are making the kind of contribution your hearts are pointing you to.

“But My Audience Doesn’t Want to Be Sold To!”

Got it. Neither does mine (that’s you, so you know I speak the truth here).

Which is exactly WHY you want to begin your relationship with an Irresistible Free Taste. Because with a Free Taste, you’re not selling anything – you’re offering free, valuable solutions in exchange for their contact information. It’s a pretty fair trade.

Once that exchange has happened, you’ll get started with the connection-building activities we talked about earlier.

I completely agree, if you use the Free Taste process simply as a way to immediately start selling, it’s going to turn your visitor off. It won’t create connection – it will push them away. So rest assured, none of the information I share in this program advocates using your IFT as a sales platform. In fact, I sometimes have clients who ask, “Do I tell them to hire me right at the beginning of my Free Taste or do I wait until the end?”

And my response is, “Don’t say it at all.”

Think of this as the beginnings of a beautiful friendship. You wouldn’t walk up to someone you’d like to make friends with and immediately ask to borrow their car, would you? No. The relationship isn’t to that point of affection and trust.

In this same vein, eventually you want your audience to buy (and some will do that faster than others) but the sequence isn’t: Hello, buy from me.

The sequence is: Hello, here’s who I am, here’s how I can help, here’s some free advice, are you interested in more?

An Irresistible Free Taste is a gentle, giving, positive way of building your list – without selling.

Let Me Show You How You Can Create Your Own High Quality, Lead-Generating ‘Irresistible Free Taste’ Right Away

I know, without any doubt, that with the right Free Taste, you can improve your conversion rate and grow your list by 15%, 20%, even 30% or more - each month. You can create connection, build your client-base, and increase your sales without working more.

I also understand how daunting it can seem to get started creating an irresistible free taste (“irresistible” is a lot of pressure - yikes!). After all, there are plenty of steps that go into the project, from developing the mouth-watering topic to crafting your “seal the deal” follow up (and everything in between).

My easy-squeezy, step-by-step program – GET MORE LEADS! How to Create Your ‘Irresistible Free Taste’ and Get It In Your Prospects’ Hands in 21 Days or Less – will reveal to you a simple, “connect the dots” system for planning, writing, developing and delivering a truly irresistible Free Taste that’s guaranteed to help you grow your list.

(Yep, you read it right - I said “guaranteed.” More on that later.)
But first let’s take a closer look at why you’d even consider purchasing this information. Here’s a quick peek at what you’ll learn:

• A clear and understandable picture of how to get started tapping into the true potential of your website (no more floundering around)
  

• The keys to making sure you stay on track, to prioritizing and focusing your actions and to speedy implementation
  

• The 3 critical questions you MUST address before you even start developing your giveaway (fail to get this right and your free taste will be anything but irresistible)
  

• Why “not having the vaguest idea” of how to come up with your topic could be the best thing that ever happened to you
  

• An ingenious, fresh system you can copy to quickly and efficiently leverage your expertise in the most appealing way possible
  

• Expert secrets that will help you each step of the way in knowing what will “sell” your Free Taste to you website visitors
  

• The secret to selecting a mouth-watering topic (crappy topic, crappy results)
  

• A goldmine of illustrations, charts, and checklists that clearly explain exactly how to take the next step (and the one after that, and the one after that until – VOILA, it’s done!)
  

• The top 5 ways to leverage your Irresistible Free Taste for even greater exposure and celebrity
  

• How to know whether a print or audio Free Taste is the best choice for you and your audience
  

• My favorite 5-step surefire strategy for developing your subject matter (this makes it so easy you’ll be amazed at the pearls of wisdom that come out of your mouth!)
  

• A very critical distinction most business owners aren’t aware of that keeps your audience eagerly wanting more of you
  

• The exact sequence of what actions to take, and what order to take them in (basically, a “follow the bread crumbs” trail to victory)
  

• The best way to design juicy content without “giving it all away”
  

• The single biggest mistake that almost everyone makes when creating their Free Taste (or most any offer, really) and what to do instead
  

• Exactly how to set up your Free Taste process automatically so you don’t have to lift a finger when people start signing up
  

• Secrets and tips used by professional marketers to ensure your Irresistible Free Taste will get noticed and get results

And the whole program is instantly downloadable, so you can get started RIGHT AWAY!


And you can start building connection and helping more people – automatically and almost immediately - using the tips, templates and tools I provide.

•  “Get More Leads” Audio Interview - 60 full minutes of strategy, how-tos, and “What do I do if. . .?” tips, including my 3-step ODD system for developing your Free Taste

• Word-for-word Written Transcript – The complete “liner notes” of the Get More Leads audio so you can easily find those little tidbits you want to review
  

•  “5 Most Common Pitfalls that Will Prevent Your Free Taste from Getting the Results You Want” Audio Interview – A live, in-depth seminar on the five most common obstacles that will cause your Free Taste to flop (and what to do to avoid that fate)
  

• Day by Day Planner – You won’t get overwhelmed or lost wondering what to do next because this little gem keeps you on track with an action plan broken down into daily tasks
  

• Companion Resource Guide – A comprehensive companion guidebook filled with detailed explanations, tips, and samples, including a list of resources for designing, recording and publishing your Free Taste

• IFT Flow Chart - Get a clear bird’s eye view of the entire project with this step-by-step visual that shows how all the actions fit together.
  

• Plus Quick Start Instructions so you know how to get the best use out of the program.