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Learn my step-by-step process for going from zero clients and a blank calendar...to 6 major book deals, an endless stream of clients, speaking gigs to hundreds, even thousands of people, and regular quotes in the mass media (even The New York Times and MTV!).

 Why It’s So Hard to Stand Out
 
Let’s face it: most people see us information experts as a dime a dozen. “Everyone’s an expert these days,” the common refrain goes. “They all sound the same.”

Yes, it’s hard to stand out as an expert—especially with the amount of information on the internet these days.

The truth is, people are overwhelmed. They don’t have time to hear your message—or anyone else’s, for that matter.

And yet, you’ve spent years, maybe even decades, honing your knowledge and skills. You have a great deal to contribute to the world. Your work is different, and you know it can make a truly positive impact on people’s lives.

If only they could hear your message.

So…where does that leave you? In other words…


Seems like an almost impossible question to answer, doesn’t it? But there is a science to it.

Think about it…

If you were choosing a professional service provider—coach, therapist, marketer, PR professional—you’d first look for the recognized authorities…those with the most exposure.

Second, you’d figure out if other people also recommended them. And not just anyone: people you respect, trust, and know…people like authors, experts, celebrities.

The same is true for everyone else: the media, potential clients, promotional partners, they all want to partner with the recognized expert, the thought leader, the trusted authority.

And that’s what you want to become, right?

You want to be the “go-to” expert.

You want:

• The media to quote you whenever they need an expert opinion.
• An endless stream of people calling you for consulting services—people who’ve already made up their minds that you’re the person they want to work with.
• Companies and conferences to book you months in advance…for a speaker’s fee that really reflects what you’re worth.

So the question is, then: how do you become that recognized expert, thought leader, and trusted authority?

 
Look. While what I’m about to tell you will excite you, I have to offer a caveat: it only applies to those who are truly credible in their fields.

You don’t need to be the world’s greatest expert on your subject. But you must have studied it to the point that you do have some credentials, whether they include a degree, a track-record of helping clients, or the esteem of your colleagues.

Does that sound like you? Great—then keep reading. (If it doesn’t, and you haven’t built any credentials yet, then this product isn’t for you).

If you already have credibility, then…

The solution is to build your platform.

What’s a platform?

First, let me say that the idea of “building a platform” has traditionally been limited only to industry insiders. And I do mean that—information experts like you and me, while we may have heard the term here and there, don’t know the science of building a platform.

But before getting into the science, what is a platform?

In a nutshell, your platform is your credibility and your visibility. But more specifically, it means:

1. Getting maximum exposure—from the media, live speaking events, on teleseminars, with your mailing list
   
   
2. Proving that you’re the expert—with your book, third-party endorsements, customer testimonials, and media quotation

The truth is, I invested way more time, money, and effort that I’d like to admit. I wish it hadn’t been that way—that I “knew it all along,” and now I’m sharing that perfect success story with you.

Not at all. In fact, I had almost no idea how to become the “go-to” expert until an editor at Wiley told me that I needed a platform.

“Huh?” I remembered thinking. Just the word sounded quite intimidating!

But what I discover is that, once you’re pointed in the right direction, building a platform isn’t actually that hard.

Which is why I’ve created this course: so that you, the inspiring author and expert—the person in exactly the same situation I was in at the start of my career—can learn…


And I really mean that. I know that if you apply what I teach you in Platform-Building Secrets Revealed, and if you’re a credible expert with valuable content, you will dramatically increase your visibility and exposure.

How do I know? Because not only have I done it myself, but that editor who first told me about building a platform—that industry insider at Wiley books—told me that I should be teaching platform-building.

So after applying this work to my own career and speaking with countless industry-insiders, I’m one-hundred percent convinced that…

 
This isn’t theory—it’s based on real-world evidence, from my own experience and from that of successful and well-respected colleagues.

And what we’ve discovered, time and time again, is that once you start building your platform and gain some momentum, it simply keeps going.

What’s more, every single aspect of your platform feeds into the other. In other words…

For example, let’s say you want to start building your platform by getting quoted in the media.

You find a local media outlet—a newspaper, television show, or radio program. Since they’re local, they want to find good content from local experts (that’s you). After you get quoted, you write “As seen in…” on your website.

Instantly, you’ve built more credibility. (And don’t be surprised if you attract some new clients for getting quoted in the press and mentioning it on your website.)

Your new clients know other new clients. One happens to know someone who books speaking gigs. Before you know it, you find yourself speaking in front of groups. Maybe it starts small. But as you keep at it, and get more and more media mentions, which bring in new clients, which open new opportunities…

You see, it doesn’t matter which one you start with. If you dislike public speaking, fine: write articles or start a blog (I’ll show you how to do that too). If you hate writing, hire a ghostwriter.

Are you starting to see how the possibilities are endless? And how you don’t need to know how to “do it all” to get started?

In fact, what you’ll learn in Platform-Building Secrets Revealed is that I encourage you to customize your platform to your own lifestyle and personality.

That’s because platforms offer you the ultimate flexibility. Indeed, when you have a platform, you:

    * Get instant credibility and expert status (you’ll be surprised by how much less time it actually takes than you might expect)
       
    * Attract clients to you (because everyone wants to work with the recognized authority)
       
    * Receive invitations to speak at important live events and tele-seminars (you’ll see how people start contacting you, rather than the other way around)
       
    * Sell more books and products (people buy from those they trust)
       
    * Bring traffic to your website and get daily inquiries (no, you don’t need to be a major celebrity or website to attract the right traffic)
       
    * Build your mailing list and a loyal following (I’ll show you email marketing strategies that make this a cinch)
       
    * Turn around the prospecting cycle—instead of going after new clients, prospects continuously come to you (it’s what we all want—and I’ll show you how to get there)
       
    * Get a book deal and earn great passive income with your advance and royalties (this doesn’t have to be a distant fantasy—I did it and I’ll share exactly how)
       
    * Create a strong, memorable brand for yourself and your business (branding is not just for Fortune 500 companies—it’s important, and I’ll show you why…and how to create one that people love)
       
    * Reach a broader audience of hundreds, thousands, even millions (that’s not to good to be true; I’ve seen it time and time again...)
       
    * And most important, share the message that you are meant to share (I can’t underestimate the importance of this: what if you could create a thriving career out of sharing what you’re most passionate about?)

Okay. If you’ve read this far, then you’ve likely realized that platform-building is the most powerful way for authors and aspiring experts to establish themselves.

But at this point, you might be wondering, “But can I build a successful platform?”

 
Luckily, you don’t need to have dozens of books and articles, waiting lists of clients, or tons or awards and honors to get widespread exposure and expert-status.

But you do need a few things—what I call Platform-Building Criteria. Here they are:

Criteria #1: Be a credible source of information in your field.

I’ve already mentioned this point, but it bears repeating. You really do have to be a credible and trustworthy source of information in your field. That’s the foundation of everything.

Criteria #2: Be committed to getting your message out there.

Next, while I told you that the process is relatively easy once you know what to do, I’m not a proponent of the get-rich-quick types of schemes. I certainly don’t want this to sound like one.

Platform-building is a marathon. It’s not a sprint. But the great thing is, once you get the ball in motion, it becomes self-perpetuating. And that leads to:

Criteria #3: Be driven by your passion and desire to share your message.

And finally, I believe that those who are successful with platform are those who have a message that they know can help people. They have a burning desire to share their message with as many people as possible. They’re not just in it to become an expert for the sake of becoming an expert—they actually want to make a difference in the world.

Do you meet these three criteria? If so, and you want to learn a comprehensive blueprint for building your platform, then read on…


In thinking about how to share the steps to platform-building with you, one thing was clear to me: I wanted to share all the components and include not just my perspective, but the thoughts and tips from those who actually make the decisions of who to quote, hire, publish, and book.

I thought about writing a book that included all these ideas, but decided that it would be a very long book—too long for print. And many of us learn best by both hearing and seeing.

So I came up with the idea to create a 2-part product. For Part 1, I wrote ebooks on the different platform-building components. For Part 2, I interview experts for CDs.

Here’s how it all came together…

eBook #1: Get Your Book Published! A Step-by-Step Guide to Getting a Great Book Deal

In this information-packed e-book, I share exactly what I did to get representation by top NYC literary agents and land 6 major book deals with Wiley, McGraw-Hill, New Harbinger, and Random House/Harmony. You’ll find step-by-step plans and specific strategies for how to:

    * Create a bestselling book idea
    * Find and approach editors, agents, and publishers
    * Know when to get a coauthor and who would be good
    * Write cover letters and proposals that sell
    * Negotiate a lucrative advance on your royalties

eBook #2: How to Get Quoted in the Media: Put Your Marketing on Autopilot, Easily Sell Your Products, and Become a Recognized Expert

You might be curious how I’ve been in quoted in media like The Chicago Tribune, SELF magazine, Marie Claire Magazine, The Jane Pauley Show, and a featured expert on MSN.com, Yahoo.com, and Microsoft.com—without working with a publicist. If you’re ready to get serious publicity, when you read this book you’ll instantly learn how to:

    * Get maximum media exposure—for free
    * Create and use great press releases and media kits
    * Develop the sound-bite skills press love
    * Work with the press so you get quoted again and again
    * Leverage your media quotes for powerful marketing

eBook #3: The Top Marketing Strategy and Money-Maker: Speaking Engagements

This e-book is goes beyond professional speaking 101—although it includes everything beginners need to know to start building your speaking platform. In this book, you’ll discover the strategies used by top speakers to:

    * Find speaking engagements with your ideal target audience
    * Create your speaker’s bio and website
    * Overcome speaking anxiety and gain experience as a speaker
    * Brand and market your talks and set-up joint venture partnerships
    * Generate ongoing referrals and sales from your speaking engagements
 

The 3 eBooks are each packed with chockfull of easy-to-follow information on exactly how to build your platform.

Also, you’ll receive 6 CDs, each 50-60 minutes long and packed with valuable information so that you can begin applying immediately. You’ll learn from media experts that know the expert industry inside-and-out—and will share what they’ve learned over the years about building your platform.

CD #1: Book Yourself on National Television and Radio
CD #2: Stop Selling and Start Getting Prospects to Buy
CD #3: Get Publicity in Top Tier Newspapers and Magazines
CD #4: Become a 6-Figure Professional Speaker
CD #5: Position Yourself as an Expert and Share Your Compelling Message
CD #6: How to Get a New York City Literary Agent and Book Publisher

Plus  7 Fantastic Platform Multipliers as a Bonus.