This book is fun to read! With a nice easy flow and simple explanations, it did for me what six months of learning about blogs didn't do: I immediately set up the Solo-E blog in less than an hour. Throw in another hour to get it formatted the way I wanted, and you can literally read this book and get your blog up in an afternoon.
If trackbacks and permalinks sound daunting, BlogWild! makes it easy. Andy describes the essentials of blogging in clear, easy-to-understand language. He considers all of the basics you need to make the important creation decisions about your blog, and throws in helpful resources where you can learn more.
Beyond the basics, the book does a great job of explaining why and how to use a blog with your business. The most intriguing concept is that of having a blog
instead of a website -- that a blog is a cheaper, easy to update, and instantly interactive way to reach potential customers.
The middle section of the book is devoted to actually creating your first blog -- step-by-step. I don't think it could be any easier, even for those who feel particularly technically challenged.
The last section explores the ins and outs of getting your blog noticed. Andy also covers RSS and podcasting -- two relatively new technologies that, again, Andy makes simple.
You'll want this book if you've even considered building a blog -- it will get you moving, and you'll have some fun along the way (did I mention the recipes?)
