This highly-recommended* self-paced course is a complete guide to
writing copy for the web!
With
The Step-by-Step Copywriting Course, you'll learn valuable copywriting tips and techniques like:
- The KEY aspect of copywriting many forget.
- 11 headline formulas that WORK!
- Deciding whether short or long copy is best for your page.
- 21 words proven to make your headlines stand out.
- What kind of testimonials to avoid putting on your sales page.
- 7 steps to transform ho-hum 'features' into 'must-have' benefits.
- Decision points your visitors go through when reading your copy.
- 9 secrets to making your sales copy an irresistable solution to your customers' problems.
Plus keys to writing for search engine optimization:
- 5 unique aspects of writing copy for the web.
- Writing for customers AND search engines.
- Making the copy flow naturally.
- Why keyword density formulas could
be killing your copy
This course includes an ebook study manual with step-by-step instructions and actual advertising examples to learn from. Exercises at the end of each chapter allow you to try out your newly-learned skills -- and the answer guide offers additional insight and samples of well-written copy for each exercise.
Plus...
6 MP3 audio chats - over 90 minutes worth, where you can hear Karon explain key copywriting concepts a bit at a time.
"Karon doesn't
just *tell* you how to write great copy; she explains
why certain techniques work and why others don't,
and provides stunning examples to back it all
up."
