Build
Your List ~ List
Classes ~ Post
Articles ~ Sell
Products
Be Recognized
as a Solo Entrepreneur Expert!
Do you provide products and services that
guide, teach or coach solo entrepreneurs how to have a successful
business AND a life?
Are you frustrated with the effort of marketing classes and posting
articles on dozens of different sites, mastering rapidly-changing
social media and search engine optimization techniques, and watching
your subscribers leave faster than you can find new ones?
Would
you like to reach more solo entrepreneurs w/less effort?
Solo-E
Certified
Entrepreneur Expert
Marketing Suite
The
Ultimate Marketing Resource to
Reach the Solo Entrepreneur Market
Team
with Solo-E and Other Solo Entrepreneur Experts to
Extend Your Market Reach, Increase Your Visibility,
and Grow Your Business with Less Effort
Nancy Marmolejo Online Visibility Expert for
Heart Based Entrepreneurs www.VivaVisibility.com Current Solo-E Certified Expert
"Being a Solo-E Certified Solo
Entrepreneur Expert is like having 10 more team members to market my
business."
Are you passionate
about the Solo
Entrepreneur lifestyle,
and:
Dedicated to helping others
enjoy the benefits of Solo Entrepreneurship?
Already an expert with a successful
business but want to find more ideal Solo
Entrepreneur clients for your services, training, and
products?
Open to the collaborative
possibilities of pooling your marketing efforts and
resources with other Experts to grow everyone's businesses?
Ready for a stream of prospective
clients who are already looking for you, but have trouble
finding you among the "small business" and "get rich quick" noise?
If so, join our select group by becoming Certified by Solo-E as an
Entrepreneur Expert, and choosing a marketing
package from our flexible suite. We can help you do more of
what you love, and less of what you don't -- by
multiplying your marketing power!
As a Solo-E Certified Entrepreneur
Expert you can:
Increase
Your Visibility and Credibility. Potential ideal clients can
find you more easily on a site that specializes in solo entrepreneurs!
The more you take advantage of opportunities at Solo-E to share your
expertise, the more visible you become. Plus, our stellar reputation
for promoting high-quality classes and products gives you a step up in
creating a trust relationship with your target market.
Grow your prospect list.
Solo-E offers a cooperative barter coregistration system: a unique
direct method of growing your list through the power of collaboration
with other experts, adding valuable, highly-targeted prospects who are
looking for what you offer. (Our system is strictly double opt-in, no
SPAM!)
Note 1: As of May 2, 2008, AWeber does not allow coregistrations. We
can offer alternative options.
Note 2: In keeping with a barter approach, participation in
coregistration requires you are getting a minimum monthly average of 50
new subscribers added to your list from other marketing methods
(article marketing, PPC, social media, etc.) outside of the Solo-E
Coregistration system.
Read
more about how coregistration works (click to
view/hide) View a video about how Solo-E Coregistration works
According
to MarketingSherpa.com, co-registration is cited by online marketers as
the second most-successful Web 2.0 marketing method (access presentation;
see slide 8) in a recent B-to-B marketing survey.
So what is it?
To put it most simply, co-registration is an agreement between 2 or
more people to promote each other's ezines. Participating Solo-E
Experts add a list of other Experts' ezines to their standard
post-subscribe "thank you" page, along with signup boxes the subscriber
is invited to select (we provide the list and form technology).
Since our system is barter, everyone sends subscribers to everyone
else, so it is essential that participants already have list-building
strategies in place before joining the coreg. Our results have been
spectacular -- coregistration is our most popular benefit! (See
testimonials below.)
Increase
your income with less effort.
Enjoy increased traffic to your site without costly SEO or advertising
expenses. Leverage your existing multiple streams of income by
showcasing your entire product funnel. Share income growth tips and
create strategic joint ventures with other Solo-E Certified
Entrepreneur Experts. Decrease your costs and non-productive time by
taking advantage of other tools and services (shared market research,
internet marketing trend information, even low-cost administrative
support!) and you have the recipe for ensuring the sustainability of
your independent lifestyle.
Alicia M. Forest, MBA 6-Figure Business Breakthrough
Mentor www.ClientAbundance.com Current Solo-E Certified Expert
"Becoming a Certified Expert with
Solo-E has been one of the best investments I've made in my business.
Not only have I added thousands of new subscribers to my list, but I've
collaborated with several of the other experts on projects that have
been hugely beneficial to each of us as well as our audiences. And
Terri and her team's customer care can't be matched! I recommend
becoming a Certified Expert to all my private clients."
""I really love your service and the
audience we're all trying to serve.
You offer so much AND do it so professionally.
Solo-e has added over 200 subscribers to my list. Solo-e consistently
delivers new followers to my free teleseminar every month. The expert
support staff are terrific, attentive and responsive.""
Jessica Swanson President of Shoestring
Marketing
www.JessicaSwanson.com Current Solo-e Certified Expert
""I am just thrilled with Solo-e!
Without question, it has brought me additional exposure and visibility
to my small business. And visibility = more sales! I just love solo-e
and have been extremely happy with the service.""
Lou Bortone
Online Branding Specialist, Video Pro & Visibility Expert
www.loubortone.com Current Solo-E Certified Expert
"Just a quick note of thanks for
helping me get set up for Solo-E's Co-Registration program. Since
adding my "Online Marketing Goodies" E-Zine to your site last month, my
opt-in list has grown significantly! This program has been a great
source for list building, and is especially helpful to someone like me
who is in the relatively early stages of developing an online business."
Zahra Efan
Abundance Business Coach for Women www.ZahraEfan.com Current Solo-e Certified Expert
""Anyone wanting to build their
business on-line, wanting to create visibility and reach clients world
wide, Solo-E is a great resource. They attract high quality clients for
their experts, and consistenty publish great content and teleclasses to
showcase their experts. They give exceptional customer service and are
always looking for ways to get better and find more creative ways to
promote their experts. I highly recommend them.""
""Before joining Solo-E my list was
growing steadily, but at a trickle.
Once I joined Solo-E, I immediately saw my list rapidly increase. In
fact within six months it has more than doubled. The best part is that
it was easy. By signing up for the Platinum Plus program everything was
done for me. It doesn’t get any better than that. My membership with
Solo-E has helped automate my marketing strategy. Regularly, Terri and
her team are featuring my articles.
The increased visibility has had a high payoff in establishing me as an
expert in the field. If you are ready to expand your visibility,
marketing reach and credibility with a well-run directory, then get
onboard. Terri and her team are highly dedicated to what they do and
will take care of you.""
Bonita Richter Entrepreneurial and Marketing
Coach www.profit-strategies.biz Past Solo-E Certified Expert
"I wanted to let you know how lucky I
feel to be part of the Solo-E community. Every time you highlight an
article or template I created, I get a flood of new subscribers for my
ezine, ProfitZine. Since I joined in March 2008, my subscriber list has
grown over 500%. Each time I get a spike of leads, it is always because
of Solo-E! Thanks for you and your team's great work and support
(Kimberly is awesome!) Solo-E has done more to grow my business online
than any other online activity I do. Thanks!"
Solo-E.com Is uniquely qualified to provide you these benefits -- with
the largest multi-expert website just for Solo Entrepreneurs!
We Know This Market -- Heck, We ARE This Market!
The marketplace of solo entrepreneurs is extremely
diverse: crossing age groups, a multitude of professions, and worldwide
locales in urban, suburban and rural areas. They can be motivated by a
variety of lifestyle needs, and often seek contrasting goals. However,
there are common unifying characteristics among these solo
entrepreneurs, and we at Solo-E have identified effective ways to reach
and build relationships with this divergent market.
Solo
Entrepreneur/Self-Employed/Home Business Market Facts
According to the U.S. Census Bureau,
there were over 20 million single-person businesses in the US in 2005.
That 2.7 million additional solo businesses in just three years -- a
year-over-year increase of 4-5%.(Source: U.S. Census Bureau)
Single-person businesses account for 78%
of all US Businesses. (Source: U.S. Census Bureau)
Solo businesses in the US had a combined
income of $951B in 2005, an average of $46,600 per business. (Source:
U.S. Census Bureau)
Ninety percent of online small businesses
are microbusinesses (less than five employees). Their online purchase
of business products and services makes up half of all small business
spending online. (Source: Jupiter Research)
Of all online microbusinesses, 40% are
owned by women. (Source: Jupiter Research)
Men, more than women, (54 percent to 46
percent) become solo entrepreneurs because they want the freedom to be
the main decision-maker. On the other hand, women, more than men (72
percent to 63 percent) become solo entrepreneurs for the flexibility of
creating their own schedule and work environment. (Source: SCORE)
Approximately 53.9 percent of all
women-owned businesses provide services. And 65 percent of women
entrepreneurs re-invest their business earnings to foster future
business growth. (Source: Center for Women’s Research)
Nearly half of all solo entrepreneurs are
older than 50. And a third of the solo entrepreneurs between the ages
of 51 and 69 started their business at or after they turned 50.
(Source: AARP)
Jupiter Research (2007) reports that 89%
of online microbusinesses are based in a residence. This is widely
different from the 49% of U.S. firms that the Census Bureau (2002)
reported being homebased.
Many marketers divide online users into
two groups -- business owners and online consumers -- lumping
microbusiness owners into the latter category. This makes the
assumption that microbusiness owners behave like online consumers, when
in fact they are very different! Microbusiness owner online habits
reveal that they spend more time online than either consumers or
business owners -- watching online video, tracking news online, and
reading and posting to message boards in addition to email and instant
messaging. (Source: Jupiter Research)
Trust is very important to microbusiness
owners, even more so than incentives. Two-thirds say they would sign up
at a website that guarantees their information will not be abused.
Adding incentives like contests, access to exclusive information, and
customized information gets microbusiness owners talking even faster!
(Source: Jupiter Research)
At Solo-E we are constantly looking at the
market for you, and sharing new data and trends though our monthly
Experts Newsletter, Experts Forum, and annual reports.Most of
the data above is based on research in the U.S.; however, evidence
suggests similar data in other developed nations. If you know of data
in other countries, please contact us so we may include it.
This Market
Knows -- and Trusts -- Solo-E.com
Solo-E.com has earned the credibility to speak
directly to this market by consistently providing only high-quality
information and resources since 2003. Being solo business owners
ourselves, we know the unique challenges -- and the possibilities -- of
our target market. We are passionate about the solo entrepreneur
lifestyle and supporting the success of the growing solo entrepreneur
market -- it's what we at Solo-E.com do best!
We are a highly sought-after joint
venture partner. We only accept opportunities that fit
our niche and that provide significant benefit to Solo-E, usually by
way of links back to our site (free giveaways, etc.)
We maintain a significant
presence on social media sites such as Twitter
and Facebook, both for the site (Solo-E)
and for me, Terri Zwierzynski. Our posts are retweeted often and reach
a major solo entrepreneur audience.
Solo-E is a large, and growing, website, with
almost 3000 indexed pages. Search engines, especially Google,
love us! Our site is spidered daily by the major search engine bots.
"I think Solo-E and all you offer is
quite remarkable and a huge benefit to all entrepreneurs. Becoming a
Solo-E Certified Entrepreneur Expert is one of the best things I've
done for my business. My database of ezine subscribers has easily
tripled since I started the coregistration program -- meaning I've
added several thousand subscribers. And, it's a pleasure working with
Terri and Amy. Thank you."
"Just a quick note that I just got off
from leading one of my monthly Joyful Business Success Strategy
Teleclasses and it was another packed house this month! We had over 50
people register - a good number of those came from Solo-E.. I'm
noticing each month the majority of our audience are coming from your
site vs. other listing sites. Way to go Solo-E!"
How Do I Become a Solo-E Certified
Entrepreneur Expert?
Start
the process by filling out an application to be Certified.
It's detailed -- we are fairly discriminating in who we certify as
Experts. You'll also want to decide what Marketing
Package suits your needs best (although you can always
change your mind!)
Your application will be reviewed by our panel,
and if you are accepted for certification, you'll be able to start
submitting classes and products for approval as soon as you complete
registration. You can be assured that if you are accepted, you will be
alongside other highly qualified Experts.
To be certified as a Solo-E.com
Experts, you must:
Be an online Solo Entrepreneur for at
least two years.
Provide proven, professional-quality
services, training, or products tailored specifically to support the
self-employment goals of online solo entrepreneurs.
Solo Entrepreneurs must make up at least
50% of your target market.
Submit a resume/bio, specific examples of
services, classes and/or products in your area of expertise that you
plan to offer, plus two letters of recommendation or testimonials for
you and what you do.
If you plan to list your teleclasses,
submit proof of your training as a Teleclass Leader or equivalent
experience, and either an audio recording of a recent teleclass or the
link to an upcoming class we can review. Note: You don't need
to purchase expensive training from us...but you can Contact us for recommended
training options.
If you plan to list teleclasses or
products at prices over $200, Solo-E is happy to promote these through
a commission arrangement. You must have a way to reliably track
referrals from us and provide regular sales and commission updates.
Typically, this would be through an affiliate program such as 1ShoppingCart.
Once you have been certified as a Solo-E Expert
Being certified as a Solo-E Expert means we have validated your
expertise, and are ready to begin reviewing the articles, classes and
other products you would like to list. We then review EACH item before
accepting and publishing the listing.
You must submit complete information for
each article, class, ebook, etc. that you wish to have listed. This
includes a short summary, full descriptions of the classes, times,
dates, cost, etc. We will provide you with specific editorial
constraints such as links within articles, etc. (Contact us if you'd
like the details.)
Once you have submitted your article,
class or product listing information, we review each item for
suitability for Solo-E subscribers and visitors. We may ask for samples
of audio, video, workbook chapters, etc. Once approved, we'll get your
item on our site as quickly as possible.
The total number of Certified
Entrepreneur Experts will be limited, so we can ensure individual
attention to each Expert. Apply early, as applications will
be accepted on a first-come, first-served basis.
Writing/Publishing a book/ebook -- over 1000
Solo-E visitors in 2007 were looking for help in writing a book!!!
Jessica Swanson Founder and Owner of
Shoestring Marketing www.JessicaSwanson.com Current Solo-E Certified Expert
"I absolutely LOVE Solo-E. The
customer service that comes through your program is absolutely
phenomenal! It's just so refreshing to have a company that cares about
broken links and the small details. You just don't find that too much
anymore :)
Solo-E has gone above and beyond and
I so appreciate the personal attention.”
Cheryl Vallejos Professional Business Coach
and Consultant
Certified Law of Attraction Practitioner www.PrimeLeaders.com Past Solo-E Certified Expert
"I’d like to say a big “Thank you”
to you and your team for doing such a great job there at Solo-E. I’ve
noticed a huge difference in the traffic on my web-site since we’ve
partnered; last month I had record traffic as you can see! I appreciate
all you are doing and send lots of kudos your way. Thanks for putting
the program and process together that allows all this to happen. The
Solo-E Team is wonderful and has been most helpful in every situation.”
Kendall SummerHawk Author, Speaker, Professional
Certified Coach
The "Horse Whisperer for Business"www.KendallSummerHawk.com Current Solo-E Certified Expert
"I am SOOOO happy being a Solo-E
Expert! Every day I am adding more and more subscribers to my
newsletter list, thanks directly to Solo-E! Plus, the incredible
support and caring of the Solo-E team is truly remarkable. I feel like
I am part of a community. Everything you do is full of integrity and
service. Thank you for your outstanding service, heart and the
results you've produced for me in my business!"
Exciting Features of Solo-E Certified Entrepreneur Expert Marketing
Packages
Our Marketing Suite offers two different package
levels to meet your needs.
How Do I Choose the
Right Package For Me?
POPULAR
PrestigePlus Marketing Package: A full-featured,
throw-it-over-the-wall marketing solution for busy Experts that
includes your own Personal
Solo-E Virtual Assistant! (Over half of Solo-E Certified
Experts choose this option! See
testimonials for PrestigePlus) Perfect if you:
want to take full advantage of ALL the
features we have available
don't have a VA or the time to post
everything yourself
want to get off to a fast start with Solo-E
-- no learning curve
have a lot of existing articles, offer
ongoing classes and have a full product funnel ranging from free
products to customized high-value programs
over 60% of current Experts choose
PrestigePlus
Prestige Marketing Package:
Complete access to all features at one price. Great if you:
are looking for a more comprehensive
marketing solution
want to quickly grow your prospect list
would rather pay a fixed monthly amount with
no add-on fees
want to market paid as well as free classes
and products
No matter what package you choose, we'll help
you penetrate the growing online market of Solo Entrepreneurs with our
unique focused online marketing capabilities -- affordably and easily!
Targeted Marketing Features
Prestige
Plus
Prestige
Add Highly Targeted Subscribers to Your
Newsletter Mailing List through coregistration <-- our most
popular feature!
We send you prospects daily directly via our dynamic double opt-in
coregistration system. According to MarketingSherpa.com,
co-registration was the second most-often mentioned successful Web 2.0
marketing method (access this presentation; see
slide 8). Special terms apply: (1) Your
newsletter list must be double opt-in; (2) Your list must be actively
growing for at least three months, with at least two other
list-building strategies in place; (3) You give us access to your
autoresponder and website to perform the setup. Note: As of
May 2, 2008, AWeber does not allow coregistrations. We can offer
alternative options.
Publish Your Articles, Tools/Templates,
Success Stories, and Book Reviews*
Your items are published on the Solo-E.com web site with full author
attribution and live links to your web site. Search engine optimization
gives your expertise increased visibility.
Your teleclasses are published on the Solo-E.com web site with full
author attribution and links to your registration/purchase page. Plus,
they appear in the weekly Teleclass Newsletter at least 2 weeks before
your class starts. NEW: List your
live and home study training for specific professions: VAs, coaches,
consultants, speakers, web designers, etc.
Free
Free
Commission***
Free
Free
Commission***
Publish Your Recorded Teleclasses, Live
& Self-Paced Workshops, Books, Ebooks & Ecourses*
Products <$50 each
Products $50-$200
Products > $200
Your products are published on the Solo-E.com web site with full author
attribution and link to your purchase page.
Free
Free
Commission***
Free
Free
Commission***
Publish Your Membership Site(s)*
Your membership sites (coaching gym, club, mastermind, success circle,
etc.) are published on the Solo-E.com web site with full author
attribution and link to your signup page. Includes free listing of
monthly marketing teleseminars, etc.
Commission***
Commission***
Social Media Exposure Benefits
Every new article, ebook, product, and your Solo-E blog posts (if
applicable) are broadcast to our sizable Twitter and Facebook audiences
(over 20K friends and followers). Plus, multiple mentions of your
upcoming teleclasses! We'll also broadcast your personal blog updates,
new EzineArticles/IdeaMarketers articles, new YouTube videos and more!
NEW:
Pre-Written Press Releases for Initial and Ongoing Monthly Online AND
Offline Publicity
Easy, fill-in-the-blank press release to promote yourself online AND
offline. Includes an initial Press Release to announce your new status
as a Solo-E Certified Expert and ongoing monthly press releases with
unique content. Each release comes with a handy checklist to help you
get as much exposure online and offline, plus a training audio is
available. And it's so simple, you can do it yourself or hand it over
to your VA to get done every month!
Be a Solo-E.com Blog Author
Showcase your expertise in the Solo-E.com blog. Includes a live link to
your site at the end of every entry.
Guaranteed spot
Guaranteed spot
Submit Your Own Press Releases Have you announced a new product, been on
a radio show, been quoted in the media? If you've published a press
release about it, we'd like to help get the word out!
* All material is reviewed before being approved
for listing. Listing fees include placement on our search
engine-optimized site; Live Teleclasses are included in our weekly
Teleclass Update email. In addition, your articles, classes, and
products may also be selected for inclusion in the bi-monthly
newsletter at our discretion. We send registrants to your preferred
payment processing and registration services.
** For monthly- or installment-paid classes, determination of whether
commission is applicable is based on total cost.
*** We sign up for your affiliate program. We accept whatever
commission structure you have set up for your typical affiliates.
'Expert
Community' Support
Resources and Services
Prestige
Plus
Prestige
Your
Own Personal Solo-E Virtual Assistant
We do all of the administrative work for you! Monthly support
includes+:
Up to 2 Articles & 2 Blog
posts listed++
1 Product listed (CD, audio, ecourse,
ebook)++
Unlimited posting of Live Teleclasses,
Workshops, and Your Press Releases++
Coreg setup and unlimited support+++
Monthly reminders -- we scan your site,
blog and newsletter for items you could be posting at Solo-E. You won't
miss a single opportunity!
Solo Entrepreneur Market Research
We have a continuous program of research into solo entrepreneur data,
marketing trends, keyword research, etc., that we'll share with you on
a regular basis.
Solo-E.com Experts Community
Request product reviews and testimonials
Find affiliate, joint venture and
collaboration partners
General discussion with other Experts
Special offers from other Experts
Regular Solo-E Marketing Updates
Tips on how to use your Solo-E marketing benefits to optimize your
marketing investment. Plus, regular "what's working " data and more.
+ This level of service is guaranteed as a
minimum available to you each month. Additional articles, blog entries,
etc. will be listed as our schedule permits. Posting is to Solo-E site
only.
++ Send us your raw material via email, or point us to a page on your
site -- we handle the rest, including formatting, writing a summary,
etc.
+++ We do all the coregistration work for you! Includes adding the form
code to your web page, setting up automation if possible, configuring
your autoresponder, and testing.
Value
Package Pricing
Prestige
Plus
Prestige
Monthly
Pricing Option
$217/mo.
$147/mo.
Save 15%
with our Quarterly Pricing Option
$547/qtr.
$367/qtr.
Solo-E
reserves the right to change the content or pricing of any package.
Current clients will be notified of any changes in advance via email.
Testimonials
for PrestigePlus
Alicia Smith Consulting & Coaching,
The Disc Ninja www.AliciaSmith.com Current Solo-E Certified Expert
"PrestigePlus -- what
a deal! People who know me are well aware of my thrifty
persona. I like a deal! I also like help,
particularly where details are concerned. And I like to
promote value when I experience it!
Well, Terri and her trusty Solo-E
team have created an opportunity I couldn't pass up...Prestige
Plus. This program has really motivated me. Now that I
know the efforts that I put into a final edit on an article or an
eProduct can be handed off to someone else, I’ve got an interest in
making more available. Items I mentioned in passing
miraculously appear on the Solo-E site! Normally, I have to
look for, interview, hire and do some training to have a VA be able to
support me. Not with Prestige Plus. Kimberly knows
it all, and is FAST!
When I looked at the cost for this
service I wasn’t sure that I had understood the offer; it really did
seem too good to be true. So, I wrote and verified that I
wasn’t misunderstanding the offer. Of course, as always, they
were very clear in their communications with us. Everything they
offered has been delivered and then some!
So, if you’ve been thinking about increasing your internet exposure,
building your email list and positioning yourself as an expert now is
an excellent time."
"I too signed up for Prestige Plus,
and here's why. I do have a VA who
helps me with my marketing, but the problem is she's so busy with so
many other tasks that getting all my articles, classes, etc. on Solo E
has been challenge. Plus, my VA isn't as familiar with Solo-E -- so
using someone who already knows this is much more efficient.
I look at it this way, either way
I'm paying someone to fully promote me on Solo-E. Why not hire someone
who is already familiar with Solo-E so I can get the most out of my
membership, who can do it faster and more efficiently, so I can free up
my other VA so she can do other tasks for me?"
Alicia M. Forest Multiple Streams Queen
& Coach™ www.clientabundance.com Current Solo-E Certified Expert
"Let me jump on the bandwagon here.
I was definitely not utilizing my Solo-E benefits, not by a long shot.
Just looking at the number of subscribers to my list from being an
Expert kept telling me I really needed to take advantage of everything
I was paying for with Solo-E, but I never could find the time to
dedicate to it, nor to train my VA on it.
And then Prestige Plus arrive and
with it Kimberly – and oh my! Kimberly took all my offerings and
articles and got them up and running at Solo-E immediately. But not
only that, by doing so, she made me clean up my offerings and update my
blog (which my products are offered), which I’d been meaning and
wanting and needing to do for months. With Kimberly’s assistance, I had
it done in about 20 minutes!
Before I signed up, I also asked for
clarification of the benefits I’d get from upgrading to PP, because it
almost seemed too easy. And it is! I’ve been a Gold member for a long
time now, and that’s been a great investment. Upgrading to PP has
already been worth 10 times more than that."
Kendall SummerHawk Author, Speaker, Professional
Certified Coach
The "Horse Whisperer for Business" www.KendallSummerHawk.com Current Solo-E Certified Expert
"Brilliant idea! Terri, you and your
team continue to amaze me with all of the clever ways you create to
support the growth of my business. Thank you for helping me
effortlessly build my list!"
Q: How do I know I won't be investing
my $$ just to be on another site that doesn't generate sufficient
traffic to results in leads for me?
A: The biggest difference between Solo-E
and "other" sites that promise to market you is the narrowness of our
niche: Solo Entrepreneurs who are in it for the lifestyle;
and our ability to reach it. We have the traffic trends (see stats
above) to show how we continue to reach more potential customers for
you. You also need to do your part: creating an effective product
funnel, practicing repetitive marketing, and following up on prospects
efficiently. And you can also find sources at Solo-E to help you hone
your side of the marketing equation.
Q: I've heard a lot of bad things about
co-registration. Isn't that a fad? Will it get me in trouble with my
email marketing provider? A: You may have heard about pay-per-subscriber
"co-registration" services -- which can deliver poor results and cost a
lot of money to get a "real" subscriber. There are also tricks that
some co-registration implementations use, like allowing single opt-in
(very dangerous) and having boxes pre-checked. We
don't operate that way! No pre-checked boxes, and
double opt-in is required. As for your email marketing provider, it's
possible you will have to contact them if they have restrictions about
getting registrations from our system; and we have workarounds if there
are. Click here to read an article
about co-registration.
Q: My mailing list software
doesn't support double opt-in. Can I still participate in the coreg
program? A: We are more than happy to explore
creative options with you. Contact us
and we can answer any technical questions before you apply.
Q: So, with the coreg program, I'm
recommending your newsletter and you recommend mine. Is that right? A: It's even better than that...everyone
who participates recommends the newsletters of all other participants,
including Solo-E. This can mean tremendous growth for your list -- in
just the first three months of the Solo-E coregistration program, over
2500 subscribers were shared -- 100+ per participant!
Q:Can I list
a teleclass that I am also marketing myself and on other sites, or does
it have to be exclusive to Solo-E?
A: You can advertise your teleclasses anywhere else you want; in fact
we encourage that. We don't require or even recommend exclusivity to
Solo-E.
Q: Is there a place to list my
products? A: Yes! Ebooks, ecourses, downloadable
audio, CDs, live and packaged workshops...we have a spot for them all!
Q: How many subscribers are on your
mailing list?
A: 4600 (December 2009) and growing.
Q: But those other teleclass
listing/newsletter sites have a lot more people on their list...
A: True. Our subscribers are targeted -- all solo
business owners, who are looking primarily for business-related
support. To quote Jimmy D. Brown in Success
Secrets of Online Marketing Superstars, "I'd rather have 500
'eager beavers' who can't wait to read my mailing than 5,000 that won't
ever lay eyes on my e-mail messages".
Q: What are you doing to grow your
list and get more visitors...so that my stuff gets marketed to more
people?
A: We have a continuous SEO program in
place, including ongoing keyword research and tweaking, making our
website structure more search engine-friendly,
adding a site map both for search engines and for visitors, and much
more. We participate in another coregistration
program that adds many new subscribers each month. Social
media is a recent, and very effective, method we've been
researching and implementing, including semi-automated tweeting of
classes, Experts' blogs and all new articles, ebooks, etc. We've made
it very easy for visitors to share our
classes and articles on their favorite social media sites! And we'll be
staying on top of these and other marketing trends.
Helen Graves Web Copywriting, Coaching and
Consulting
Seeds For Success! www.HelenGraves.com Past Solo-E Certified Expert
"I have to compliment all of you at
Solo-E on how gracious and responsive you are. Thank you so much; the
investment is well worth it."
Marcia Merrill Career/Life Coach, CCMC, JCTC
The Transition Chick! www.ecareercorner.com Past Solo-E Certified Expert
"I can't even begin to thank you for
all your help! Your prompt replies, humor and understanding all make me
so impressed with both you and the Solo-E Team! Amy's help &
friendliness as I navigated this adventure is so appreciated. I really
can't say how welcome I feel and special and taken care of - and I
really see the possibilities available to me as a Prestige Expert!"
