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Sandra Martini


The Automatic Business Coach & Mentor



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Born with the desire to seek out the best in everyone and everything, Sandra has built three separate, successful businesses since 1995.

Having "been there" in trying to grow a small business and wondering where her next client would come from, Sandra immersed herself in learning everything she could - attending seminars and reading everything she could get her hands on and, while testing it all, she created a system for success. As a result of her trials, she is passionate about teaching her clients how to avoid the pitfalls and create a business which supports their desired lifestyle.

Known for her ability to teach clients how to create multiple streams of income while better marketing their business and attracting more clients, Sandra works with entrepreneurs in a variety of industries - from coaches to financial consultants and real estate investors to feng shui practitioners and virtual assistants.

Sandra is the publisher of "Success Strategies" - a free weekly email newsletter designed to teach small business owners how to create marketing systems and better leverage themselves in order to reach their business and life goals.

She is also a contributing author of Power and Soul: 4 2 Successful Entrepreneurs Share Their Secrets for Creating the Business and Life of Your Dreams (April 2007) and her articles are regularly featured on countless sites across the Web.

In the news...

Sandra regularly speaks and teaches small business owners how to structure their business to create more wealth and freedom in their lives. She has been featured in the Taunton Daily Gazette, the Middleborough Gazette, the Brockton Enterprise and The Standard Times.

Prior to launching her coaching business, Sandra was director of business operations for Pegasus Satellite Television in Marlboro, Massachusetts and spent 11 years in the Federal Government working with the White House, Peace Corps, and the Corporation for National & Community Service.

Sandra avidly volunteers her time and talents to SERVE New England, the Council on Aging, Middleborough Services to the Elderly and is the past president of the Middleborough Lions Club.

She currently resides in rural Massachusetts with her fabulous husband Jerry, their three dogs and three cats and spends her spare time reading, gardening, swimming and embracing natural health practices.


Articles by Sandra Martini

Twitter Updates


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    Articles > Business Basics > Business Planning
    When a Good Friend Becomes a Bad Vendor
    Articles > Marketing Basics > Marketing Planning
    Is Hosting Your Membership Program Making You Lazy?
    Articles > Business Basics > Business Planning
    Are You "Selling" or Providing an Experience?
    Articles > Personal Development > Time Management
    The SIMPLEST Way to Get More of the RIGHT Things Done
    Articles > Personal Development > Visions, Goals and Plans
    Results, NOT Resolutions in 2010
    Articles > Marketing Basics > Marketing Planning
    Internet Marketer or Online Business
    Articles > Marketing Basics > Marketing Planning
    How Far has Online Marketing Fallen?
    Articles > Business Basics > Business Planning
    How You Can Avoid What Causes 97% of All Failure
    Articles > Marketing Basics > Marketing Planning
    Is Your Affiliate Program Turning Away Clients and Affiliates?
    Articles > Personal Development > Self-Care
    Articles > Business Basics > Business Planning
    Strong Boundaries: The Cornerstone of Every Profitable Business
    Articles > Personal Development > Time Management
    7 Strategies Guaranteed to Increase Your Productivity
    Articles > Marketing Basics > Marketing Planning
    Is Your Business Client Friendly?
    Articles > Marketing Basics > Marketing Planning
    Looking to Increase Your Credibility?
    Articles > Internet Marketing > Email Marketing
    7 Tried and True Ways to Get More Subscribers
    Articles > Personal Development > Time Management
    7 Tips for Working Successfully from Home
    Articles > Business Basics > Business Planning
    3 Steps to Getting The Most Out of Conferences and Workshops
    Articles > Multiple Streams of Income > Virtual Teams
    Generate More Revenue by Hiring a Virtual Assistant
    Articles > Business Basics > Process/Systems
    Business Systems - The Real Way to Create a Lifestyle Business
    Articles > Marketing Basics > Sales
    Articles > Marketing Basics > Marketing Planning
    Conversions - What Do They Mean and Why Do They Matter?
    Articles > Marketing Basics > Sales
    Credibility GONE - Are you risking yours by doing this?
    Articles > Marketing Basics > Marketing Planning
    Twitter Suspension of Accounts -- Were You Prepared?
    Articles > Marketing Basics > Marketing Planning
    Are You Making These 6 Marketing Mistakes?
    Articles > Business Basics > Business Planning
    5 Questions You MUST Ask Before Joining a High Level Coaching Program
    Articles > Business Basics > Business Planning
    Where Do You Go From Here?
    Articles > Marketing Basics > Marketing Planning
    The Line Between Effective and Annoying
    Articles > Multiple Streams of Income > Information Products
    Multiple Streams of Income - Begin Your Journey
    Articles > Business Basics > Business Planning
    Articles > Personal Development > Get Organized
    Productivity Buster: Mistaking Activity for Accomplishment
    Articles > Business Basics > Business Planning
    Target Fixation -- Is Your Goal Killing Your Business?
    Articles > Internet Marketing > Email Marketing
    Is Your Ezine Going the Way of the Dinosaurs?
    Articles > Business Basics > Business Planning
    5 Strategies To Getting Your Money's Worth At Seminars & Workshops
    Articles > Marketing Basics > Marketing Planning
    Affiliate Programs: The Truths No One Talks About
    Articles > Business Basics > Business Planning
    How to Know it's Time to Let a Client Go
    Articles > Business Basics > Business Planning
    Articles > Personal Development > Visions, Goals and Plans
    Strategic Implementation: A Direct Path to Your Goals
    Articles > Personal Development > Visions, Goals and Plans
    Why Letting Go is the Best Way to Move Forward
    Articles > Business Basics > Business Planning
    Are You Paving Cow Paths or Creating Super Highways?
    Articles > Internet Marketing > Social Networking
    Social Currency: More Than Just a Fad
    Articles > Internet Marketing > Social Networking
    Social Networking: Easy Peasy Lead Generation
    Articles > Marketing Basics > Sales
    3 Reasons Your Prospects Aren't Buying
    Articles > Personal Development > Visions, Goals and Plans
    Creating Results, Not Resolutions in 2009
    Articles > Internet Marketing > Traffic & SEO
    How Much Money Are You Leaving on the Table?
    Articles > Marketing Basics > Marketing Planning
    Marketing Overwhelm: A Curable Disease
    Articles > Marketing Basics > Marketing Planning
    Simple System for Building a Relationship with Your Prospects
    Articles > Multiple Streams of Income > Information Products
    Article Marketing Repurposing Strategy - Creating Information Products
    Articles > Marketing Basics > Sales
    Articles > Marketing Basics > PR
    Where are You in the Hierarchy?
    Articles > Marketing Basics > Marketing Planning
    How to Create a Dynamic Marketing Plan - Part I
    Articles > Internet Marketing > Email Marketing
    Email Marketing – Are Your Basics Covered?
    Articles > Personal Development > Time Management
    Time and Productivity Management -- Sandy Style
    Articles > Internet Marketing > Email Marketing
    4 Ways to Build Your Ezine List Without Spending a Dime
    Articles > Business Basics > Process/Systems
    3 Processes to Put Your Business on Automatic Pilot
    Articles > Internet Marketing > Email Marketing
    Autoresponders: What are they and how to use them
    Articles > Business Basics > Process/Systems
    What EXACTLY are \"processes and systems\"?
    Articles > Multiple Streams of Income > Information Products
    Articles > Multiple Streams of Income > Virtual Classes
    Article Marketing Repurposing Strategy -- and it’s NOT posting articles online

    Live/Self-Study Classes offered by Sandra Martini

    Home Study > Membership Programs
    Get It Done Right - The FIRST Time
    Home Study > Audio Downloads & CDs > Multiple Streams of Income
    How to Host Your Own Teleseminar: The Tools You Need To Make It Happen...Without Fear
    Home Study > Professional Skills > Virtual Assistants
    How to Make Money as a Virtual Assistant

    Ebooks, etc. by Sandra Martini

    Ebooks, Etc. > Ebooks
    Power and Soul

    Templates by Sandra Martini

    03/03/2010
    Dogs, Bunnies and Missed Opportunities
    While walking one of my dogs this morning, we stopped at the usual big pile of brush by the firepit to “look for bunnies” (they live inside). Sasha was SO focused on looking in this one spot, that she neglected to see bunnies running out from every other conceivable exit and so missed the opportunities to [...] Related posts:
    1. You Got to Keep Doing It
    2. Watching the Quails Again
    3. Opportunities


    02/25/2010
    Marketing Lessons from a Small Town Restaurant
    While enjoying yet another fabulous breakfast at Binky’s Restaurant in Middleborough, Mass this weekend, I sat back and took a good look around at what makes Binky’s so unforgettable: The atmosphere — Kim (daughter of Binky) and her staff have created an atmosphere where everyone is treated like family…from those of us who go all the [...] Related posts:
    1. Make Time For Marketing
    2. Black Hat Marketing Vs. White Hat Marketing
    3. Marketing Lessons From A Cruise Ship


    02/20/2010
    Are you Throwing Money Out the Window?
    You know that feeling when you sign up for a new program or service — this is THE one, the one which will answer all your questions, particularly if it comes with a resource library of some sort. You go in all bright-eyed and then it happens. . .life interferes. Perhaps another program caught your eye (and [...] Related posts:
    1. Does Your Money Sign Say “Do Not Disturb”?
    2. Are You Throwing in the Towel Too Soon? More Musings from the Marathon
    3. Working Too Hard for Too Little Money?


    02/09/2010
    A Plan to Cure Prospective Client Attention Deficit
    A past Feature Article included the below: “I recently read a quote from Esther Dyson (a commentator on cyber businesses) who stated “I worry about something I call Mental Diabetes Type 2, a lack of ability to think in a concentrated fashion over a period of time.” WOW! That’s a pretty strong statement and one that bears [...] Related posts:
    1. Want Attention? Be Relevant
    2. “Losing” a Client Can Be a Win
    3. Common Courtesy as a Client Magnet


    02/03/2010
    Is it a Right or a Privilege?
    As my ezine readers are aware, I recently moved to a new service and a new format for my weekly ezine The Martini Advantage. It’s gotten fabulous reviews (thank you!) . It’s also led me to ask a fundamental question: In today’s world, is receiving someone’s ezine a “right” or a “privilege”? While I’m still debating the answer for [...] Related posts:
    1. 4 Top Tips to To Keeping Your Newsletter on Track
    2. Sending Emails To Your List: How Often Is Too Often?
    3. Virtual Creative Retreats – Solo-Entrepreneurs Support Each Other in Getting Projects Done!


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