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Terri Zwierzynski


The Solo-CEO: Business Strategist/Marketing Consultant



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Terri Zwierzynski, MBA (UNC-Chapel Hill) became a corporate refugee in 2001, after 15 years of employment with large and small technology companies including GE, AT&T Bell Labs, and Nortel. After her initial shock at being unemployed, she vowed to “never work for an idiot again!”

A non-conformist at heart, Terri Z is now The Solo-CEO: a self-employed internet marketing consultant to solo entrepreneurs and a grassroots promoter of the "solo entrepreneur lifestyle". She runs www.Solo-E.com, the resource website for solo entrepreneurs which attracts thousands of visitors monthly from over 100 countries on six continents (and was named a finalist for “Website of the Year” in the 4th Annual Stevie® Awards for Women in Business). Terri is also the co-author of 136 Ways To Market Your Small or Solo Business.

Terri’s passion for solo entrepreneurship stems from her conviction that everyone has unique talents to contribute to the world, and should be able to do that while maintaining their personal integrity and their lifestyle. As a wife, mother of two children, and owner of two dogs, she cherishes her ability to decide when to work, when to walk the dogs and when to chaperone a field trip. As a business owner, she relishes the freedom of doing work she enjoys for clients she likes and respects.



Articles by Terri Zwierzynski

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    Articles > Internet Marketing > Traffic & SEO
    Top 7 Practical SEO Tips For Solo Entrepreneurs
    Articles > Marketing Basics > Branding
    Marketing Mythology: Putting Lipstick on a Pig
    Articles > Internet Marketing > Traffic & SEO
    Articles > Internet Marketing > Email Marketing
    4 Steps to Increase Your Ezine Confirmation Rate by 50%
    Articles > Marketing Basics > Sales
    Got Website Visitors? 5 Steps to Get Them to Subscribe
    Articles > Multiple Streams of Income > Information Products
    Solo Entrepreneur Marketing Strategy: Give Away What You Know (and Lots of it!)
    Articles > Multiple Streams of Income > Virtual Teams
    10 Steps to a Great Virtual Support Team
    Articles > Marketing Basics > Customer Service
    The Customer is Always Right, (Especially when you think they aren't!)
    Articles > Business Basics > Financial & Tax Planning
    Tax Deductions: One Way to Minimize Self Employment Taxes
    Articles > Internet Marketing > Traffic & SEO
    Internet Marketing Dilemma - Improving Your Double Opt-In Rates
    Articles > Multiple Streams of Income > Virtual Classes
    Part 2: Designing Virtual Classes Your Students Will Rave About!
    Articles > Business Basics > Business Planning
    What Is A Solo Entrepreneur?
    Articles > Multiple Streams of Income > Virtual Classes
    Part 1: Designing Virtual Classes Your Students Will Rave About!
    Articles > Business Basics > Business Planning
    The Only 10 Questions You Need to Answer in Your Business Plan
    Articles > Business Basics > Business Planning
    10 Essential Tips for Starting Entrepreneurs
    Articles > Personal Development > Interpersonal Skills
    Saying "No" Gracefully to Customers and Colleagues
    Articles > Business Basics > Business Planning
    Top 10 Business Plan Myths of Solo Entrepreneurs
    Articles > Business Basics > Business Planning
    Successful Business Decision Making

    Live/Self-Study Classes offered by Terri Zwierzynski

    Home Study > Audio Downloads & CDs > Business Basics
    A Solo Entrepreneur's Journey
    Home Study > Audio Downloads & CDs > Multiple Streams of Income
    Becoming an Online Business Manager Audio Tour

    Ebooks, etc. by Terri Zwierzynski

    Ebooks, Etc. > Book Reviews
    Find Your Great Work
    Ebooks, Etc. > Ebooks
    Ebooks, Etc. > Book Reviews
    Ebooks, Etc. > Free Ebooks
    The Jackrabbit Factor -- Why You Can
    Ebooks, Etc. > Book Reviews
    Out of the Cubicle and Into Business

    Templates by Terri Zwierzynski

    Resources > Free Templates > Marketing
    Your Ideal Client Exercise
    01/25/2010
    Announcing the Solo-E.com Post-Resolution Hangover Remedy
    Sorry, the giveaway has ended. Sign up for our newsletter (over there in the left column) for other great solo entrepreneur advice and learning opportunities, and you’ll also get notified of future events like this! Back in December, as I was watching everyone and their brother announce their Christmas giveaway event, I was struck by how [...] Related posts:
    1. 3 Top Pieces of Advice for New Solo-preneurs
    2. Finding Time with Blog Talk Radio and Some Quick Computer Basics
    3. How Long Does It Take to Build a Business


    08/23/2009
    The Secret to What to Say on Twitter
    What to write in Twitter? Lots of new tweeps and even veterans ask this question. Should I tell people I had chicken salad for lunch? Should I only write about business? etc. The answer to that depends on how you want to use Twitter. If you prefer to connect with people only professionally, then only tweet [...] Related posts:
    1. Find Time To Think of Hashtags as Twitter Keywords
    2. Twitter Followers or Spollowers?
    3. Top 5 Twitter Pet Peeves


    03/19/2009
    Should you lower your prices?
    Today I read an article about a local man whose business recently went bankrupt, in good part because he gave a lot of breaks to folks who were in economic trouble. It reminded me of a lesson I learned 19 years ago as an engineering manager — an important piece of business wisdom. We outsourced some [...] Related posts:
    1. Do you have the “Big 3″?
    2. When Doing Less IS More in Your Business
    3. What Instrument Do You Play In The Symphony Of Life?


    01/24/2009
    10 Reasons a Blog is Better Than a Website
    When I started my business in 2001, it was a given that I would need a website. Just as I’d need business cards, a telephone, and a computer, I’d also need a presence on the web to truly be in business. Times have changed — yes, your business still needs to be on the web, but [...] Related posts:
    1. Finding Time to Optimize Your WordPress Blog
    2. Why Use Keywords on Your Blog?
    3. Keyword Tools for Your Blog Content


    01/12/2009
    Ten Years of Creativity at IdeaMarketers.com
    Congratulations to Marnie Pehrson, creator of IdeaMarketers.com, for ten wonderful years serving article writers! You can read more about the IdeaMarketers history on Marnie’s blog. Drop by and offer Marnie your congratulations! IdeaMarketers is one of the biggest, and one of my favorite, article posting sites, providing great visibility for authors and their articles online. Marnie [...] Related posts:
    1. 4 Easy Steps to Leveraging Your Articles
    2. How to Generate Leads with Articles
    3. Lead, Follow Or Get Out The Way


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    Testimonials
    John Barrett, ITI Associates -- Pinehurs
    09 Dec 2008, 13:09
    “Terri, the CEI (Conductor of Extraordinary Ideas) has proven to be a great referral point and ‘Communication Network’. The resources and contacts she has provided me with have worked beautifully for my company and my needs.”
    Hazel Palache
    10 Dec 2008, 13:12
    "I think Solo-E and all you offer is quite remarkable and a huge benefit to all entrepreneurs. Becoming a member is one of the best things I’ve done in the past year. Within 2 weeks of joining my database increased quite dramatically. It’s a pleasure working with Terri and Amy. Thank you."
    Alicia Smith
    10 Dec 2008, 13:15
    "PlatinumPlus -- what a deal! People who know me are well aware of my thrifty persona. I like a deal! I also like help, particularly where details are concerned. And I like to promote value when I experience it!

    Well, Terri and her trusty Solo-E team have created an opportunity I couldn't pass up...Platinum Plus. This program has really motivated me. Now that I know the efforts that I put into a final edit on an article or an eProduct can be handed off to someone else, I’ve got an interest in making more available. Items I mentioned in passing miraculously appear on the Solo-E site! Normally, I have to look for, interview, hire and do some training to have a VA be able to support me. Not with Platinum Plus. Kimberly knows it all, and is FAST!

    When I looked at the cost for this service I wasn’t sure that I had understood the offer; it really did seem too good to be true. So, I wrote and verified that I wasn’t misunderstanding the offer. Of course, as always, they were very clear in their communications with us. Everything they offered has been delivered and then some!

    So, if you’ve been thinking about increasing your internet exposure, building your email list and positioning yourself as an expert now is an excellent time."
    Kendall Summerhawk
    10 Dec 2008, 13:16
    "Brilliant idea! Terri, you and your team continue to amaze me with all of the clever ways you create to support the growth of my business. Thank you for helping me effortlessly build my list!"
    Paulette Ensign
    10 Dec 2008, 13:55
    You will be hard pressed to find a better joint venture partner than Terri Z. Once she considers and agrees to the merits of the opportunity, she goes way beyond 100% to do her part in making it successfully happen, with a gracious smile and sense of humor every step of the way for all involved. Thanks, Terri!

    Paulette Ensign,
    Owner, Tips Products International
    http://www.CollectionofExperts.com
    Nancy Juetten
    22 Apr 2009, 15:42
    Hi Terry,

    Would adding a DIY publicity expert to your collection of fabulous experts add value to your efforts?

    I'd be honored to contribute. My latest column about how to make the most of Help a Reporter Out leads is a good demonstration of my writing ability. This story in Friday's issue of the Puget Sound Business Journal was the 7th most emailed story when last I checked.

    You can read it here:

    http://seattle.bizjournals.com/seattle/stories/2009/04/20/smallb4.html

    Thanks for your consideration and for following me on Twitter. I've read your "25 Sure Ways" and "Four Secrets to Solo E Success" reports, and they are top notch.

    Sincerely,

    Nancy Juetten
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