Clarifying Your Social Media Strategy with the POST Method Worksheet

Before you implement a new marketing strategy in your business, you need to know what your objectives are first—i.e., what is it that you are trying to accomplish?  Social media is no different.  It’s not enough to want to add it to your marketing mix just because “everyone else is doing it.”  Fortunately, Forrester Research came up with a handy little acronym, which my colleague Amy Miyamoto and I also recently included in our Social Media Made Simple webinar series1. It’s called the POST Method, and it’s a really great way to frame your social media strategy.