A wonderful way to add value for your clients is to become a resource hub. Nothing is more attractive than someone who can put his or her hands on an answer quickly. By beginning to collect articles on a variety of subjects and links to websites that offer valuable information, you will be able to send articles and information to your clients as the need arises.
Here are some websites to get you started. All of these websites offer valuable free resources and articles of interest on a variety of subjects.
www.fortune.com
www.entrepreneur.com
www.fastcompany.com
www.gmarketingcoach.com
www.about.com
www.parenting.com
www.ivillage.com
www.ideavirus.com
www.whatittakes.com
www.foodtv.com
www.fodors.com
www.mygoals.com
www.msnbc.com
You can also look to the professional organizations, associations and publications within your industry. There will be a wealth of information available to you that you can pass on (with attribution, of course)!
Then develop an article folder in your e-mail program to collect articles of interest for your clients. Or you can do what Alicia has done and create your own Resource Document. If you visit Alicia’s site at
http://www.discninja.com/signup.htm you can see it towards the top of the page.
In order to get a copy Alicia asks people to sign up for the document and has a disclaimer that they will be added to her monthly newsletter. This allows her to gather email addresses for her database.
As new information comes her way she updates her Resources Document and then mails the latest version to everyone who has subscribed. She gets rave reviews from people on this document and it keeps her in people’s minds as a valued resource.
