Four Principles Every Entrepreneurial Woman Needs for Online Success

I just finished recording my Wrap-Up call for the Metromom Online Success Telesummit where I shared my highlights. It’s been a fascinating two weeks as I interviewed 18 different internet marketing experts who shared tips on how to maximize your online presence.

I think what I found the most interesting was how the expertise of the different speakers weaved together. In the end I discovered consistent references to what it takes to be successful in today’s economy.

Let me share some of my highlights of the four online success principle I discovered:

1. You Need to be Authentic

One theme that kept coming up from was the importance of being authentic in your marketing. I heard it from Nancy Marmolejo as she talked about social networking, Michele PW as she shared copywriting tips, and Wendy Maynard as she discussed blogging. They all said basically the same thing – the key to being successful online is to be authentic and create relationships that are mutually beneficial. Laura West then really pulled this authenticity theme together when she spoke about “Attraction Marketing.”

2. Make Sure You Use Every Avenue to Connect

Jennifer Odear and Caleb Scoville really helped clarify how you can maximize your expertise by using all the different ways of communicating. Jennifer spoke about recycling your content and using it in your blog, articles, press releases, newsletters and more. Then Caleb shared how to take that very same content and use it in podcasts and YouTube videos.

What’s great is that once you have some content there are so many ways to get it out there. Alicia Forest gave great tips on using content to build your list. Amy Miyamoto showed how to tie your content into your social networking, Shannon Cherry shared publicity tips and Ty Downing shared easy-to-implement SEO ideas.

3. Moms Especially Need Foolproof Systems

Busy women juggling a business and a family need more then great ideas. They need help implementing proven systems that will get the money pouring in. Beth Schneider and Erin Blaskie gave fantastic tips on how to build a solid team and then create systems to keep things running smoothly. Jennifer Haubein shared how technology can help you set-up a website that helps you build relationships effortlessly. Debbye Cannon shared tips specific to moms on how to keep their family thriving as they build their business.

4. Get Your Mindset Prepared for Success

No amount of internet marketing strategies will help you achieve your goals if you’re stuck with a negative attitude or mindset. Victoria Colligan and Traci Long, from Ladies Who Launch, were truly inspirational as they shared how to take the next step in your business. Gina Bell shared how to identify and eliminate resistance to self-promotion and success.