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Articles > Internet Marketing >
Article Marketing

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One inexpensive, yet very effective way, to promote your business is to be a published author. By writing books, eBooks, articles and eZines you can become known and build your brand. Once you write an eBook, article or eZine you can submit them to multiple places for acceptance. The more places you submit to the greater the likelihood of being published. So get going...


Here are 3 basic ways to launch (or increase) your web exposure.
Pick one and learn how to use it effectively.



One of the most successful online marketing strategies you can do these days is to submit your articles to various article submission websites. However, the downside is that it takes time to manually submit your articles. You need to have a system in place that makes maximum use of your time, but also keeps a detailed record of your article submissions.



Best-selling author, Marnie L Pehrson shares one of her favorite viral marketing strategies that will get people reading your book and happily sharing it with their friends.


Many small business owners like us have a difficult time asking for business. It's not that we don't want the business, but wouldn't it be so nice if people just handed over their money for our product or service rather than our actually having to ask them for it?


Writing valuable content-rich articles for your target market and submitting them to article directories and other publishers is one of the best ways to market your business, become known as an expert in your field, and add subscribers to your list.


You've already agreed that putting some of your best articles into distribution is a great way to build your brand, grow your targeted traffic and get oodles of free quality back links to your website. You publish a small handful of articles and submit them to the major article distribution sites and then wait, but nothing happens or your results are depressing. What went wrong? Ten years ago, if you were doing this strategy, a dozen to 20 articles was all that you needed to get all kinds of traffic from your investment in this strategy. Today, you need 200+ articles to begin to get the same return.


The more you write, the larger your impact. If that�s true, why is it that so many authors find it hard to either start writing or to complete articles that they started? You either buy into the perception of writer�s block or you buy into the perception that it�s easy for you to enter and exit an effortless state of flow (some call it the alpha mind state) or the zone when writing. It�s always a choice and therefore you either set yourself up for failure or for runaway success. Here are 7 strategies that can help you achieve the zone of flow when it comes to writing your best works.


Writing articles is fun, but it can be even more rewarding when you learn how to produce more in less time. Let's look at the simple concept of writing articles in "sets" instead of one at a time.


Most prolific writers/authors write about more than one area of expertise. You might have a main area of expertise, and then multiple sub-topic or different topics that you write articles about (some to pay the bills and others to feed their creative spirit). How do you create author brand strength without creating market confusion as to your expertise? Read on to find out.


By default, Microsoft Word automatically changes straight quotation marks ( ' or " ) to curly (smart or typographer's) quotes as you type. This is fine if you are only authoring your works for applications not relating to article marketing. When smart quotes are converted to HTML, the quotes are converted to non-standard characters which end up littering your document with question mark symbols and/or other garbage code. Here's how to shut off those darn smart quotes.


In less than 15 minutes, you can learn the essential HTML skills that every article author and writer should know. You can learn it quickly and the simple skills in this article will greatly increase the visual quality of your articles!


If you want to really make your article "SELL" then you've got to craft the perfect RESOURCE BOX. This is "author bio" that is below your article body and it's also known as your "SIG" (short for SIGnature).

Here are the essential & optional items that should be in your resource box along with my list of what to NOT include in your resource box.



Making your articles available for reprints by other ezine publishers and webmasters is the cornerstone strategy in building an avalanche of pre-qualified visitors to your website. If you want your articles to be picked up and massively distributed by others, here are 7 common mistakes to avoid.


Most authors are wasting their time producing dozens to hundreds of high quality articles that never reach a fraction of their traffic potential. It's a darn shame.

When I review the behind-the-scenes traffic statistics on over 20,000 articles that have produced over 1 million monthly page views in my article marketing lab...ONE thing is clear: All articles are not created equal even when everything about them is identical except for the TITLE.

Here are Chris' secret findings that can help skyrocket the web traffic that your articles can create back to your website:



You have power to influence your search engine positioning at IdeaMarketers using your summary and keywords. Learn how.


What should be in your article summary?
It's otherwise known as an article abstract or article teaser. The purpose of your article summary is to entice a potential reader to read the rest of your article. It's a sales pitch for the benefits your article delivers and in many cases, it makes the difference as to whether your article gets read or bypassed. Here's a list of the 7 most critical tips that can help you create your own perfect article summary.





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