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Recommended
Email Marketing Articles |
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It’s been said before and it bears repeating; when it comes to those traditional three pillars of direct response marketing “the gold is in your list”. So, it pays to treat it like the treasure it is. Even though 100% coverage of customer email addresses might be unrealistic, we can certainly shoot for the high double digits; certainly upwards of 60%. And the good news is that acquiring the email addresses of customers – an audience that already knows and is engaged with you – is a lot easier than obtaining email addresses from prospects.
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Heart centered entrepreneurs like us often feel in conflict about selling via email. From a business perspective, nothing could be easier than email marketing. Simply gather a few names and email addresses, pop out a few emails and, voila! You’re making sales. Is it worth it?
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No matter how sophisticated we become, it seems we still can't resist vocabulary that appeals to our basic instincts. As a result, there are certain "power" words that can significantly improve your email response rates. Know what they are and you'll boost your email performance!
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In online marketing, when it comes to lists the email marketing list reigns supreme. Still, for most email marketers, achieving continual email list growth is the Achilles heel of email marketing. But it doesn't have to be that way. Learn how to entice new members to join your list, then stick around.
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There are a number of key factors to keep in mind when using email as a marketing tool.
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It's a newsletter publisher's nightmare--being accused of sending spam and then blocked from reaching their subscribers. How can you avoid it? Protect yourself from being accused of spamming with these tips.
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Are you successfully publishing an ezine to stay in touch with your audience? In this article I'll share with you my top 10 tips for getting your ezine on track, and building that all-important relationship with your subscribers.
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One critical element you must have in your basket of attraction tools today is a fully developed web presence. People are most likely to Google for you or your service or the benefit/solution they seek first. They are less likely to open the telephone book and flip through the yellow pages. The future of your marketing reach is the internet. Here are a few ideas which you can do quickly and on a budget.
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You've made the decision to start your own ezine or newsletter. You've formatted your newsletter, written an article or tip or two and sent it to your parents, siblings and friends. Great! Now what? Here are 7 simple ways for you to grow your ezine list - with integrity and authenticity!
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Writing a regular ezine (online newsletter) can sometimes feel like hard work. So if you're putting in the time and effort to give your readers valuable content, consider implementing at least a few of the strategies in this article to help your efforts pay off in profits. Here are 4 ways to help your ezine make you more money.
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In the maze of corporate America it is sometimes very difficult to get a decision-maker on the telephone. Sometimes the best way to reach a prospect is via email. If a gatekeeper or assistant tells you that the best way to reach a particular prospect is by email, by all means send one.
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Advertising your newsletter is one of the most effective ways to promote your website and to build your online prospects. Quite often, prospective clients will read your newsletter for nine months or more before buying a product or service from you. Here are a list of newsletter listing sites to get you up and running as quickly as possible.
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Knowing how often to send emails to your mailing list is a big dilemma that many solopreneurs face. You don't want to bombard your subscribers with emails, but neither do you want them to forget you. It's all about striking a balance. Read on for more advice...
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It's so easy to become engrossed in numbers when you start to build your list that you can lose sight of the purpose of your list - and that is to build your relationship with your subscribers. In this article, I'd like to share with you my seven top tips for building your relationship with those people on your list. Read on...
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Are you inadvertently killing potential sales and interest in your business — along with your hard-earned credibility — with an inappropriate or unprofessional e-mail address?
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When writing and sending your newsletter, these 5 tips will support you in gaining more interested readers and a growing list of long-term subscribers.
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We all know why we should put out an ezine, after all, marketing gurus have forever told us "the money's in the list" and the list needs an ezine, but my question is "Why should anyone choose to get your ezine?"
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Email remains one of the most powerful (and inexpensive) marketing tools at your disposal. It’s a critical component in building relationships with your target audience. The problem is that email can be a HUGE drain on your time, and busy mom entrepreneurs don’t have a lot of time to spare. Here are three main benefits when it comes to using autoresponders.
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I get many e-zines in my inbox every week, and they all offer useful nformation. But there are some I enjoy more than others. What do the ones I love have in common?
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Ever sit down to write an article for your ezine and be at a loss as to what to say? It happens to the best of us, so I thought I'd share some of the ways that I get unstuck when that happens to me.
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Many of my clients come to me having already signed up to an email list management service, and may have even started to grow their list, but they then become stuck! And they become stuck because they've realized that the service they're using isn't able to grow with them. Read on to find out how you can avoid choosing the WRONG email list management service.
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Would you blow your entire annual marketing budget on just one ad to run once during the Superbowl? Of course you wouldn't. You know that people seeing your message just once wouldn't be enough.
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Driving traffic to your website is only one side of the coin; once you’ve got visitors there you then need to get them onto your list! I’d like to share three different, but very effective, sign-up page strategies with you. Read this article to find out more.
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One of the questions I'm asked the most by my clients is, "How can I most quickly build my e-mail list?" Here's how.
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In the world of marketing, your first impression -- your headline -- can lead to either sales success ... or failure.
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Every week I get emails asking me what system I use to send out my ezine or how to put audio on your web site. This last week I must have answered about 30 of those emails - so I figured I might as well save the rest of you the hassle of emailing me and just give you all the scoop on the cool tools I'm using. So here is goes.
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The day you hung out your shingle as an entrepreneur, you also took on the job of marketer. The minute you stop marketing yourself is when your profits dry up, so you may as well get used to your role. If you don't let people know what your business has to offer, you will NOT run a thriving business.
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One of the best places to advertise online is in ezines and e-mail newsletters. Why? Ezine ads are very affordable compared with many other types of advertising. That also makes it an inexpensive way to test headlines and offers. But most important, it's a great way to reach the exact target market you want.
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Many ezine (email newsletter) publishers seem to consider their subject lines as afterthoughts, which is a bad idea. Learn how your subject line can do a better job.
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Publishing an e-zine sounds great, but some people don't think they have the time or content to do it on an ongoing basis. If this is your case, you may want to consider one of these e-zine alternatives.
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An electronic newsletter or ezine delivered by email is a great way to connect with your customers, share information and deliver news, usually for a fraction of the cost of traditional direct mail. This brief article gives you the five steps to cranking out an effective e-zine or e-newsletter.
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Every once in a while I see something which makes me just ask WHAT?!?. What will it take for you to treat your business like a business and not a hobby or something which exists purely to give you write-offs?
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There are thousands of ways to build your ezine, subscriber, mailing list, etc. . .some expensive and many not. Here are the top 4 ways I built my list.
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Many business owners are confused about what exactly an autoresponder is and what it isn't. Learn more.
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While there are seemingly endless ways to promote your e-zine and attract new subscribers, here's a list of my favorite 15. Which ones are YOU using?
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Email marketing is one of the most powerful marketing tools available to your small business. You can achieve outstanding results, while investing only fractions of a penny per email message to your customers and prospects. Combine that with the potential to target messages more precisely than direct mailings, email marketing is a real win for the small business owner.
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The Internet has changed the way the world does business. While the Internet offers business people many tools, perhaps the most important is the ability to communicate quickly and easily. While this ability offers huge advantages, it carries some dangers as well. People like to buy from people they trust. Without a voice for our customers and prospects to hear, or a face to show expression, how can we make sure that what we intend to say is what is heard?
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Sometimes it is truly impossible to reach a prospect by telephone - and for some prospects email is their preferred form of communication. While nothing beats the direct interaction of a live phone call, sometimes instead of a cold call you simply have to send a cold prospecting email. If you do so, however, be careful. Don’t let this happen to you…
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One of the most frustrating “facts of life: if you are trying to make money online: a significant percentage of visitors who sign up for your double opt-in newsletter will never confirm. There are always going to be people who won’t confirm; you’ll never approach a 100% confirmation rate. But there are definitely steps you can take to improve your ezine confirmation rate significantly. Here are the four steps I took to raise my own confirmation rate by 50% in just 8 months.
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When I meet people and they say they're going to start an "Internet business", I get worried. It's as if that's all they need to know -- not what they're selling or who their customers are. (I mean, when faxes first came out, did you hear people saying they were just starting a "fax business"? Not really.) The Internet is just one type of media that can sell for your business, and it follows a sales cycle like any other. It's not magic ... it's a process. But once you WORK that process, it CAN work like magic! Here's a look at the five basic parts of the Internet sales cycle.
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Blogs are the hottest thing going these days when it comes to marketing on the Internet. A blog is a way of delivering your messages and article to clients. They are a like personal web sites, easy to create and far less expensive than traditional web sites.
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Blogs are the hottest thing going these days when it comes to marketing on the Internet. A blog is a delivery medium. Here are 10 reasons why you should deliver your ezine articles via a blog.
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Publish an ezine to leverage the Internet & expand your reach to a global audience of prospects interested in your products & service. Ezines that work well for attracting new clients usually have eight key ingredients.
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The biggest complaint we hear from professionals is that their Website and Ezines don't do anything to bring them new business. Do you know why?
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Here are 3 basic ways to launch (or increase) your web exposure.
Pick one and learn how to use it effectively.
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Email marketing is a fabulous way to market your products and services to your readers and make sales---*if* they bother to open your emails to read them! Your first impression--your headline--can lead to marketing success or failure. Read about five simple headline tips and formulas you can use to *boost* your email open rates, opt-ins, and make more sales!
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In this brand-new article I share with you some of the Pros and Cons of the three main online marketing services that many solopreneurs use, and give you some pointers on choosing the right one for your business.
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Do you know one of the easiest marketing opportunities available to you? It's free and takes next to no time to implement.
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Lots of small business owners miss out on a highly effective, inexpensive marketing tool because they don't know what an autoresponder is or if they do, they don't know how to use it effectively.
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Not only is it important that you publish your ezine regularly, but equally important is that your subscribers receive it! Read on to find out TWO steps you can take right away to ensure that your ezines are getting through!
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Learn the 5 essential elements to writing email promotions that will increase your sales.
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Set up your email account and signature so they can help in your marketing efforts with every email sent.
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As a solopreneur being able to follow-up with your clients and potential clients is crucial in growing and sustaining your business, and keeping a steady flow of new clients coming on board. However the downside is the time it takes to follow-up with each and every one of your contacts – after all spending all day following up with clients isn’t a good use of your time; you also need to spend your time on income generating activities and generating cash flow for your business.
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If you send the typical, yawn-producing, "Announcing my new...whatever" email you'll be quite disappointed with the results. The thrill of reading someone's announcement has been gone since the turn of the last century. Here are four email campaign blunders that you can easily avoid.
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Whenever someone new visits your website, your #1 goal is to get them on your email list. That way you have a method of keeping them up-to-date on your latest offerings, so when they're ready to hire you or buy your product, you're right there in their inbox.
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Do you ever find yourself tempted to purchase something online, and even with a money-back guarantee, you're still not quite sure about handing over your cash? If you want to increase the likelihood that they will take out their wallet, simply offer them a free or paid trial!
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Women entrepreneurs ask me how to create engaging and relevant email campaigns. They complain that their busy prospective clients are difficult to reach via email promotions. Here are five quick internet marketing tips for creating successful email campaigns to launch your next new product or program.
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If you publish an ezine regularly, inevitably there are times when you get stuck and can't quite come up with the perfect article for your issue. Sometimes just taking a break and coming back later will give you a fresh start. But other times you need more of a "writing prompt" to get you going.
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Writing a regular ezine (online newsletter) can sometimes feel like hard work. So if you're putting in the time and effort to give your readers valuable content, consider implementing at least a few of the strategies in this article to help your efforts pay off in profits. Here are 4 ways to help your ezine make you more money.
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Have you been thinking about offering a teleseminar, webinar, or live workshop, because you know that it will increase your list numbers, showcase you as an expert, bring you new clients and customers, and be just plain fun, but you haven't actually moved forward with the idea? Let me share some ideas.
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Creating an electronic newsletter is a great way to connect with your customers, share information and deliver news in real time, usually for a fraction of the cost of traditional direct mail. In this article, Lou Bortone shares the 5 key steps to E-Newsletter success.
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Are there ezines that you receive that you just can't wait to read? What do you think makes me want to read those few right away? It's the personal connection I feel to the author as they share their personal information as well as their offerings.
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If you're currently using an ezine as a way to build your list, and you're frustrated with the trickle of new subscribers you get each month, then you'll want to seriously consider using co-registration as a way bump those numbers up significantly.
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Here are 4 tips on how to create anticipation and make more sales for your next product or program launch.
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Publishing articles, especially via an e-zine, is the ideal opportunity to showcase your business. Here are 11 quick (and good) content ideas for when you're in a pinch.
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Whether you're publishing an ezine, sending an ecourse, posting to a blog, or building an email list of clients and customers in another format, there are a few things you need to know to make sure that you're complying with the legal aspects of sending email as well as for making your list-building efforts that much more effective.
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If you're running an online business, you know that your list is your most important asset. And regardless of whether you're just starting out or not, if you lose a chunk of your subscribers because even just one of your emails gets flagged as spam, it's going to hurt your business.
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Learn how to get 1000+ subscribers in 30 days.
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Learn multiple ways that you can leverage permission-based email to drive stronger affiliate sales while simultaneously creating a deeper bond with your affiliates.
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The U.S. Federal CAN-SPAM (Controlling the Assault of Non-Solicited Pornography and Marketing) Act of 2003 was originally signed into law by President Bush on December 16th, 2003 and became effective on January 1st, 2004. It was a bold, but ambiguous step in the right direction. Learn more.
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If you're looking for low-cost ways to promote your business. I hope you've considered publishing an e-mail newsletter, or "e-zine." Here are six darn good reasons why you shouldn't wait any longer.
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You're probably familiar with e-mail signature (or "sig") files -- they're the few lines of contact information that many of us put at the bottom of every e-mail we send. Learn why it's important to use them and what to include.
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Spam, spam, spam. It's terrible not only for those of us on the receiving end, but for those of us who SEND e-mail. How to get your Emails through spam blockers. Alexandria Brown, the Ezine Queen, tells us what words we should not use plus tips to disguise them.
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America Online once required subscribers to use its proprietary system to send, receive and manage e-mail. Now, the company allows use of third-party e-mail software, like Outlook or Eudora. That's big news for small business users.
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