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Email Marketing

I'm frustrated at how little money solo entrepreneurs are making these days.  There's no good reason for it, yet there are lots of reasons (or should I say excuses).

So I'm going to share little actions that you can take to Make Money Now!

Obviously, I can't take the action for you.  But I can offer you gems, free for the taking.  If you like what you get here then you can rest assured there is more in my bag of tricks!  After being self-employed for over 31 years (yes, I was VERY young when I started) I've figured a few things out!

Today I am going to offer you one of the easiest marketing opportunities available to you.  This is an excerpt from lesson 5 of the www.90DayMarketingMarathon.com .

Are you missing one of the most valuable marketing opportunities available to you?
 
This is an absolutely " no cost" opportunity to let the world  know what you do and I am AMAZED at how many people miss it completely.

How many emails do you send out on a typical day?  10, 25, 50 or more?   

This translates to 3,650, 9,125, 18,250 or more opportunities a year to let the world know who you are and what you are up to!   

BTW - My average is over 100 outgoing emails a day, or 36,500 emails in a year.  Each one bearing a small "billboard" for my business.      

Are you missing, or underutilizing, this opportunity?

If so, Jazz Up Your Email Signature!   

Each email can become a billboard for you and your business.  Even when sending email for non-business reasons it makes sense to have a well crafted eMail signature line.

You may ask, Why?

First and foremost, because if people don't know what you do then they can't support you in doing it.  You want to make it easy for people to contact you, refer business to you, ask you questions and ultimately to hire you or buy from you.  Are you doing that today as effectively and easily as you could be?

Even if you have a signature line I encourage you to review and update it.  Like any kind of advertising an email signature line will grow stale and people become numb to it.  Shake it up a bit and see what happens.

One www.90DayMarketingMarathon.com student kept putting this assignment off until I challenged her to take the 20 - 30 minutes max and get it done.  She rose to the challenge.

The following week she shared that 3 people contacted her for complementary sessions.  She was thrilled.  She shared that never before had anyone called her to set up a session.  The following week she had a new client.  All of this activity came about because of one simple step added to her outgoing emails.

Imagine 90 days of Marketing lessons to help you build a thriving business now.

Are you up to the challenge?

If so, here are some simple steps to making it happen:

First, make certain that your name and contact information (this can include phone, fax, email address, web address) are there and that you've chosen a font and color that is legible.  Don't get too fancy with fonts and colors as they will often distract from your message.   

Second, include an offer or a give away.  Many people offer a free coaching session or encourage people to exchange their email address for some other offer (free article of interest to your niche market or an eZine).  Once again, this is easily changed so don't sweat the small stuff.  The important piece is to give people a reason to contact you and to make it EASY!

Third, change it up periodically.  Add new bonuses that people can sign up for.  Test drive a new "tag line" or add an interesting quote.  Coca-Cola® isn't running the same ads that they were 6 months ago, so why should you?

Fourth, just for grins send me your new email signature line.   I'd love to see the many ways we are all being creative!

TIP:  In some programs (i.e., Outlook) you can create a "signature" file.  What this will do is that every time you open a new email your signature line will appear.  However, if you can't figure out how to do this, or your email program doesn't have a "signature" feature then you can create your signature line in Word, or another program, and simply copy and paste it in to your emails before you send them out.

Have you ever considered email stationery?  Its one step more sophisticated than an email signature.  To find out more visit www.InBoxArt.com and check out David Henry's work.    

Best wishes for your continued success...


P.S.  Are you ready to Make Money Now?  Then join the many Marketing Marathon students that have gone before you.  To read what they have to say visit the site now.  There are testimonials on the first page and another link to a second page as well at www.90DayMarketingMarathon.com. 

The day you register is the day you begin to "Run, Don't Walk, To a Thriving Business."  What's stopping you from having it all?  For one low price you get an email lesson a day, 60 well thought out and succinct lessons AND 12 weeks of group coaching support calls.