Articles > Internet Marketing >
Email Marketing

If you're currently using an ezine as a way to build your list, and you're frustrated with the trickle of new subscribers you get each month, then you'll want to seriously consider using co-registration as a way bump those numbers up significantly. My own co-registration partnerships have TRIPLED my subscriber numbers in a matter of weeks, so I know first-hand that this process works.

I want to make an important distinction here - there's pay-per-subscriber and then there's co-registration. What I'm NOT talking about is buying email subscribers, nor do I recommend you do so.

What I am talking about is a collaboration between you and one or more colleagues whose offerings complement yours and where you share subscribers with (usually) no financial cost to either side.

The easiest way to implement this is to trade 'thank you' page space with your colleague. A simple referral from you with a brief description of their ezine with a link to your colleague's sign-up page (and vice versa) is really all you need to start sharing traffic and subscribers.

You can probably think of at least two or three of your colleagues who might be interested in doing this. I'd like to encourage you to make a list of ten, compose a short email with your request, and send them out. You'll get some 'no's' but you'll also get some 'yes's'. Follow up with those who agreed, add their info to your 'thanks for subscribing' page, and you'll start adding more subscribers to your list right away.

The power of using co-registration to build your list is that you're increasing your exposure by the number of people who are subscribing to your partner's ezine. So, the more people you bring on as co-registration partners, the more people who will see your offer and who will sign up for your ezine.

Research shows that you can have an average of 10 partners before registrations begin to fall off. Think about the exposure you'll get if you partner with just 5 others in your market - you get all their traffic and they get yours - it's a great win-win.

For that reason, and because this is a 'set it and forget it' tactic, this has quickly become one of my favorite marketing strategies. Try it and I'm sure you'll find the same to be true.