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Recommended
Social Networking Articles |
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More and more, there is becoming a divide between those businesses who have Facebook profiles and Twitter pages and those who do not. Learning to navigate this new social media landscape can be very powerful for your business--and here are some of the top keys to harnessing that power.
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Many small business owners are already on Facebook but are confused about how exactly it can work for them. Starting a Fan Page for your business may be your answer. But how can you use a Fan Page to achieve fantastic results?
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We all want to do more in less time with social media. The good news is that there are lots of tools to help automate your social networking activities. Although I don’t suggest automating your entire experience (that’s kind of missing the point), there are some great productivity-boosters worth checking out.
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Millions of people visit Facebook every day, making it one of the best viral marketing opportunities for authors online. If you have a book to sell (or one on the way), consider these tips to establish your book’s Facebook presence.
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If you're marketing your books online, then you've probably heard of Twitter. It was all the rage last year in social media, and millions of people have joined this micro-blogging community. With so many users, Twitter is a great place to find an audience of readers. These tips will help you get the word out about your book without tweeting your day away.
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Here’s a critical lesson for succeeding in this context of conversation marketing: In the intrusive, immediate realm of the Internet, service – not sales – is the name of the game. Be prepared to educate, inform, entertain, and assist. Give freely in order to receive in abundance. Plan to build and earn trust, and don’t intrude uninvited.
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Your customer relationships likely already span multiple online marketing channels, and now the conversation you have with those customers and groups of customers needs to as well. But how do you keep up with it all? With leverage! Read more to learn how to gain and sustain it.
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So we find ourselves at the beginning of the New Year and thinking about streamlining systems and the question arises - Should we have our Facebook updates, blog posts and our Tweets ghostwritten? Would it mean more social media interaction with our readers, since most of us find ourselves so busy when it comes to keeping up with our social media or is it just a ‘cheat’?
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Whether you’re just dipping your toes in the water with Online Video, or you’re diving in to video to maximize your visibility, credibility and profitability with video, we can help! Here’s a quick-start guide to help you get your video online – along with a few more ideas for leveraging your video.
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When I tell other business owners and clients how active I am in social networking and what a valuable marketing tool it is, they ask me how I find the time? If you’ve dabbled a bit with Facebook and Twitter it can seem like a lot of work to keep up with everyone. For a busy business owner it seems impossible to find the time.
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You’ve got a business—now you need customers! While there are many ways to market your business, one of the best ways is through networking. Networking is a marketing method that also brings traffic to your website. More traffic equates to more potential sales. Networking is a personal way to get more business, and best of all—it’s free!
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If you’re a small business owner, you’re probably aware that social media marketing is all the rage right now. Not only is it popular for personal use, but also for savvy business owners looking for ways to market their businesses efficiently and economically.
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One of the most common problems for new business owners is managing their time when using free marketing strategies. Many individuals feel that free marketing, specifically social media marketing, is too time-consuming and overwhelming.
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As Facebook gains in popularity on a daily basis, small business owners are quickly realizing that they must create a Facebook fan page in order to keep their brand in front of prospective customers and clients.
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This past year has been fascinating as social media not only put more voices and visions out into the world, but also catapulted a number of people from relative obscurity to the limelight. Not everyone is cut out to do the limelight 24-7, so what do you do when you need a little break?
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Rejection always hurts, no doubt. In fact, when I worked as a psychologist, rejection (fear of it, or getting over it) was, perhaps, at the root of many of the issues which brought my patients to my therapy practice. Now, working as a social marketer and online business consultant, I see that rejection continues to be an issue - but not in quite the same way as I’ve seen before. Now, people are experiencing social media rejection, and wondering what to do about it. So how should one deal with social media rejection? Here are some ideas.
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Want a process and system for using social media more efficiently, and for seeing more returns from it. Here are 5 tips to help.
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With the site-wide roll out of new privacy settings on Facebook, the questions of how open to be on your social networks is becoming more and more relevant. Here are a few things to consider.
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Without question, new media platforms (Twitter, Facebook, YouTube, etc.) are wonderful places to market your small business. However, marketing platforms come and go, but understanding how to market will never go out of style.
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It can be overwhelming trying to figure out who to connect with on Facebook, Twitter and LinkedIn. Should you friend and/or follow everyone? How can you really use the social networking platform in a truly authentic way?
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Today, there are almost constant references to social media tools like Twitter and Facebook in everyday culture. If you’re not already using them, chances are that you’re wondering if you should be. If you’re already using them and not seeing any positive business results, below are some very helpful ideas.
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When used in conjunction with a strong social media presence, your blog can serve as a powerful tool to drive traffic, establish you as an authority, and bring new opportunities your way. Here are 3 quick and easy tips you can start using today to get more traffic and visibility for your blog.
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With social media fever running at an all-time high, it's easy for people to lose sight of the fact that these tools are only one part of an overall online marketing strategy. While Tweeting, Facebooking and the like are fantastic methods, they are not the only game in town. For best results, you will want to have a varied mix of marketing tools in play all at once.
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I am often asked how you can tell whether the time you've spent on social media activities is really making a difference. Here are some easy (and free) ways to help determine whether your social media efforts are sizzling--or fizzling.
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Why use video for marketing? Because it's the next best thing to communicating face to face with potential clients and customers and building up trust. It's also fantastic for driving traffic and can be done for virtually no cost. Here are a few tips to get you started.
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By now, you know that being active on social media sites is a great way to drive traffic to your website or blog. But what happens once those people have arrived at your site?
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Two big questions small business owners have for me when it comes to Facebook are: 1) is there a way I can separate my personal information from my professional information and 2) what is the best way to engage others and bring attention to my business? Facebook "Fan Pages" are the answer to both.
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If you are looking to take advantage of Twitter in your business without it taking over your life, here are some great "shortcut" tools and applications to keep you in the social media game without sacrificing all of your precious time!
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One of the most basic but most important pieces of your social networking presence is having an effective profile. Not only is it a snapshot into who you are and what it is you do, it's usually the first impression others will have of you. Here are some ways to make your profile work for you and get you noticed--without boring people to tears.
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Originally, serving that more corporate-type population was why LinkedIn was established. However, I have recently noticed more activity among small business owners, entrepreneurs and solopreneurs. While Facebook offers a more personal snapshot of a person, LinkedIn has really become a good place to create beneficial professional relationships as well as be found by potential clients and customers.
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I am not usually a big fan of rules when it comes to social media, but I do think there are ways to make your experience using tools such as Twitter more beneficial to yourself and others. There are some common mistakes I see new users make that I want to share with you. The good news is, once you are aware of them they are really easy to avoid!
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More people than ever are using social media tools so more of your target market is reachable there today than even just a few short months ago. Take advantage of these top ways to add subscribers when using social media sites so that you can begin communicating regularly with more potential clients and customers.
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By its very nature, social media can be time-consuming in the beginning. You need to get familiar with the platforms and tools and how they work, not to mention the time necessary to truly "build relationships." Add to this its seductive qualities of being both incredibly fun and a great way to procrastinate. How do you take advantage of these tools to benefit your business without wasting all your time?
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People like to do business with those they know, like and trust, right? This article describes some of the ways to use Twitter to create rapport and get more visibility for your business. Remember that Twitter is a place to be you, listen, respond and be helpful. The results for your bottom line may not be immediate, but you are building your reputation and strengthening relationships each time you participate. And that's great for business!
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Too many people are gripped by the fear of “missing out on something” or “not being taken seriously” if they don’t have 5 digit followings. The number doesn’t equate your success in business. You may look cool or popular, but at the end of the day, if it’s not making you money, inviting opportunities, or enriching you… what’s the point? I dare you, no make that DOUBLE dare you, to go into your Twitter, Facebook and other social media followers and do some purging. Want a peek at how I do it? Here’s my uncensored list of who to purge.
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When George Clooney was recently asked about his take on Facebook at the Toronto Film Festival, his response was short: "I'd rather have a prostate exam than a Facebook page." But unless you already have more prospects and high quality clients than you and your business can handle, your approach to Social Networking should be drastically different.
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Even though there are many, many advantages to using social networking as an online marketing strategy, there are several pitfalls that can easily be avoided ... if you’re aware of what they are, and so enable you to benefit from this powerful online marketing strategy. I’d like to share with you my top four social networking pitfalls.
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Social media success can’t happen if you’re glued to the wall simply waiting for the action to happen. It didn’t work like that on the first day of kindergarten, it didn’t work like that at your high school dance, and it doesn’t work that way on Twitter.
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One of the biggest benefits of social media marketing is how easy it is to get started. Anyone can sign up for a Twitter account, or a Facebook account and start using them right away. It’s easy to put up a blog, and, of course, to engage in the conversation. But the thing to remember is that the ease of use of social media tools does not directly correlate to how effective they will be for your business objectives. Stated another way, you need to think social media strategy first, and tools second.
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Is social media anxiety keeping you up at night? Are things moving too fast for your comfort level? Do you feel compelled to check your Twitter messages constantly just in case someone sent you that million dollar message? Don’t worry, you’re not alone.
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Like any new, rapid-growth phenomenon, Twitter has experienced some glitches and growth pains. Occasionally, twinnocent bystanders sometimes get swallowed up by the infamous Fail Whale. Just in case you ever find yourself in the belly of the Fail Whale! Here are my suggestions for surviving a Twitter twadegy.
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It occurred to Michele as she looked around at what people are and aren't doing with their social networking that this is a microcosm of your entire business. Let her explain. How do you approach your social networking?
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Social networking can give you credibility, visibility, leads and can help grow your business. It can also lose you jobs and customers. And that's the point of today's article. What you do on
social networking is public.
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Have you ever fallen into a Facebook stupor? You know, you lose track of time clicking and commenting then suddenly realize 3 hours have gone by. You feel a tinge of guilt… maybe an upwelling of justification as you struggle to figure out if you just wasted your time or were diligently schmoozing your network. Everyone wants to know what constitutes time well spent and time wasted on Facebook, Twitter, etc. So how do you know the difference?
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Social media has made getting famous much easier, but does fame equal credibility? Of course you want a high level of visibility to get your message out and attract opportunities, but you MUST have a trail of proof that you are who you say you are, and you know what you say you know. That’s called CREDIBILITY. When I meet someone new on Twitter or Facebook, I click over to their profile. Even though I’m very intuitive, I often do a quick check to learn more. Here is a list of what I immediately check out.
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We all know that people do business with those they know, like, and trust… but how does this translate in the rapidly accelerating world of social networking? Here are 5 things you can focus on to build trust and attract pre-sold, ready to buy clients.
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Social media is about valuable communication. Of course, “valuable” is a subjective term, but typically refers to content which educates, engages, or entertains. Great content makes the difference between getting noticed and being ignored. There are 3 main secrets for great content creation, especially when producing for the social web.
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As the internet continues to grow, there are more and more places for online users to gather, and, simultaneously, smaller and smaller (microniche) communities are forming- which represents both and opportunity and a challenge for businesses marketing online.
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Branding yourself successfully in social media requires both strategy and context. The rapid proliferation of content, increasing number of Internet users, and ever growing number of Web 2.0/social media sites is causing greater and greater fragmentation online. Here are three simple ways to brand yourself in social media.
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Recently, Tweetdeck announced an upgrade and this made a lot of people very, very happy. The reason? Tweetdeck used to experience some bugs and Adobe Air did not make that any easier. Now, Tweetdeck is back with an improved interface and a fabulous new iPhone app.
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Here are 10 things you can Tweet about- drag this list out when your mind runs blank.
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Making money with social media is more than pitching your contacts. Learn 3 tips to make your followers want to buy from you without ever having to apply pressure or coercion.
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Join me in a collective groan as I reflect on the enormous amount of hard selling and pitching on social media sites like Facebook and Twitter. I’m down to two possible reasons why this is so prevalent.
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So, how do you make money with social networking? A lot depends on the words you use and how you interact with your friends and followers. Today I’m going to focus specifically on Twitter. Here are 3 more tips to make those tweets as compelling and persuasive as possible.
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One of the first questions people ask me about social networking is how to find more friends. After all, a big part of social networking (when you're doing it for business that is) is to find more prospects. And if you don't get some friends and followers, you're not going to accomplish that. (Not to mention the fact that the whole point of social networking is being social, and without friends or followers that will be tough to do.) So how do you find friends and followers?
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If you're using Facebook as another way to connect with your target market and colleagues, kudos to you. But do you have a way for them to sign up for your email list?
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Isn't social networking fun? You get to meet all these people and connect with them and spend hours looking at their profiles and videos and photos and... Okay, so clearly social networking can take an awful lot of time. The question is, is it worth it? Will spending all that time doing social networking lead to an increase in sales?
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If you want to have all the clients and customers you can handle, then embrace the business model of building an email list of people who are interested in what it is that you offer. But it's not enough to just add people to your list. You have to build a relationship with them so they get to know, like and trust you enough to make them want to invest some of their hard-earned money with you.
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What is Twitter all about? Here is the short primer on what you’ll discover when you venture on Twitter.
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Having multiple streams of income gives you an edge when cycles change – one income stream may start going flat while another is building up. Having several projects is an insurance policy to staying afloat. How do you get started in creating multiple streams of income? Well here are some specific, powerful steps to get you started.
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Here are a handful of web tools and resources to increase your online visibility and build your brand!
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I love scouring the web for new tools and resources. These days, I don’t even have to search the web, because all the great finds make their way to Twitter. Twitter has become the new and now source for cutting-edge information. This red-hot micro-blogging service has even spawned its own community of Twitter-related tools. If you are using Twitter (and you should be!), then here are several, helpful Twitter toys:
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Social networking can be a lot of things. It can be a waste of time or a huge marketing tool. Whether it's a waste of time or getting you new business depends on how you're using it. And one of the ways to make sure you're using it as a marketing tool is to post effective, results-oriented social networking profiles. So how do you do that? Well, let's start with 3 things you should NEVER do.
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When cut down to its barest essence, I think of "social currency" as essentially the trust and personal connection you create with people when you do things for the better good, or in service of others. How big is your 'wallet?'
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Twitter is a social networking and micro-blogging service that works kind of like instant messaging. You choose who you Follow or allow in your inner circle. Others choose to Follow or Unfollow you based on whatever criteria they have.
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It is not enough just to make a great first impression. We must make a powerful lasting impression. The way that a memory is formed is by first grabbing attention, then becoming a short-term memory, and finally, getting into long-term memory. One of the best ways to make the leap to long-term memory is by arousing an emotional response (liking, interest, enjoyment) in another person. Another way is by getting yourself into current memory structures.
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Everywhere you look, people are talking about Web 2.0, social networking, Twitter, Facebook, Tweetdeck or Twhirl, to name a few. There's even a whole new Twitcabulary: tweets, tweeples, retweets, twitpics, etc. which can make things seem a lot more complicated. Here's the skinny on social networking. . .
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Business networking is both an art and a science. The advent of E-Networking has opened up a new online world of "Mega-Networking." From the proliferation of social networking sites to more structured, in-person networking groups, there have never been better opportunities for expanding your network. Here are the latest networking tips and techniques...
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Are you a Twitterholic or a Twitter newbie? Are you using Twhirl to update your Twitter tweets? Whether you're just dipping your toes into the water or diving in head first, there's no doubt that Twitter has become the latest darling of the social networking scene.
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If you like trying new things, if you like testing new systems then Myspace is another line in the fishing pond for attracting prospects, building your list and your network.
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Here are 3 basic ways to launch (or increase) your web exposure.
Pick one and learn how to use it effectively.
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If you’re like me, you’re getting dozens of new “friend” requests on Facebook every day. At first, I quickly friended every random request, without even thinking about it. Then, I finally started being a bit more selective about who I let in…
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Most businesses need Web support. Here are some steps I've put together that will help you get the right social media on the Web.
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There's a new phenomena called "social network marketing" which should become a part of your online marketing strategy. Some web experts are saying it could become more important than search engine optimization in driving traffic to your small business website.
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