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Don’t limit your perception of online marketing to adding the latest Web 2.0 gadget to your site or playing in the newest online community. It’s not about figuring out the newest tactic or technology although there are plenty. Instead, the secret to creating online marketing success is mastering *marketing fusion*.
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Everyday more small businesses wake up and realize how crucial it is for them to master Internet marketing if they want to significantly increase sales. Whether you are already dabbling in Internet marketing and learning about it or the concept is new to you and a bit confusing, ignoring it is no longer an option.
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When you are building your brand and your business online, one of the most important elements to monitor is your online reputation. If you know anything about online reputation management, you know, essentially, that it’s the process of monitoring and managing what people are saying about you and your company. While there are many paid services to help you monitor your online reputation, there are several free tools you can (and should be!) using to keep track of your mentions on the web.
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Looking for ways to build more incoming links to your website? More links to your website mean more opportunities to be found, and it will help boost your search engine rankings, too. Here are 10 strategies.
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Learning to understand your website statistics can help you improve your website for visitors, measure if your promotional strategies are working, and find new opportunities to promote your business.
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Sometimes choosing which company to buy from is about like deciding which brand of canned peas is the best. To make matters worse, the copy on most websites doesn't offer any help.
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Had I known how simple it was to create a podcast I'd have done it a long time ago! Adding podcasting to your list building arsenal is a great way to reach a whole new slew of subscribers ... those who prefer to learn by listening! Read on as I share with you how to create your own podcast in three easy steps!
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Who says it’s difficult or time-consuming to create your own online video! I’ve uploaded video to YouTube in under 3 minutes, and you can, too! Here are 5 ways to get your video on the web in 5 minutes or less!
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Excuses, excuses! We’ve all got ‘em. Everyone I talk to who hasn’t jumped on the Online Video party train seems to have a legitimate reason for not giving it a try. It’s a pity, because with 85 MILLION YouTube viewers, they’re missing out on a huge marketing opportunity! YouTube is now the 4th most visited site on the net, and the second most popular search engine (right behind you-know-who!) To give that nudge you may need to dip your toes in the video waters, I’m busting the 5 biggest video myths, right here, right now.
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Some people think that building a following on social networking sites eliminates the need for building their own email list. I say they are fools! Having your own responsive email list has many benefits no social media or social networking site can replace. Consider just these few.
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Time for your best Dr. Evil voice... Why? Because YouTube is now streaming ONE BILLION videos per DAY! Want a piece of that incredible audience? Here are 5 easy ways to get a video on YouTube fast...
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Everyone talks about multiple streams of income, but not too many people talk about multiple marketing streams. I’ve come to believe that having multiple marketing streams is at least as important as having multiple streams of income.
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By now, you know that being active on social media sites is a great way to drive traffic to your website or blog. But what happens once those people have arrived at your site?
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What exactly is an upsell and a downsell and why is it so important to your business?
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If you've been a part of the Marketing Mentors' family for a period of time you know that I'm big on creating leverage. And repurposing content you create is just one way of leveraging your efforts for higher ROT (return on your time.) With the approach I'll share with you, your investment of two to four hours will be paying off for years to come! Are you curious what my method is? Ready?
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Back to school. Back to work. Back to business as usual. Well, maybe not business as usual. What worked last year in your business isn’t going to cut it today. If you really want your business to improve this fall, then you should add the power of video to your marketing mix. Here are the top ten compelling reasons why you need video - right here, right now!
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When was the last time someone asked you for your brochure? Maybe 5 or 6 years ago? Longer? Today, people ask us if we have a website and we better be able to say “yes.”
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Imagine potential clients actually demanding you keep sending them materials promoting your services, products, and programs. Imagine people calling and emailing you asking why they haven't heard from you for a while and if you could continue sending them your info!
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With all the talk about the importance of building and maintaining a "list" of current and potential clients, strategic alliances, business friends, and fans, it constantly surprises Adam how few professionals make an effort to do it.
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Have you ever noticed that ecommerce sites have their own set of challenges when it comes to search engine optimization (SEO)? If you're a small ecommerce site owner, I'm sure you have. One reason is that copy plays such a vital role in the optimization process. Because ecommerce sites typically have significantly less content than many other types of websites, they can face struggles that others don't have.
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Online video is the perfect tool to maximize your web presence because it’s highly visible and viral. You can create one video and have it spread from YouTube to Facebook to your own website and beyond. It’s the ultimate leverage resource, because you create it once and use it in many different ways, and in many different places.
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Depending on who you ask, you can receive two dozen different answers as to what factors will get you that coveted #1 spot on your favorite search engine. However, the proof is in the pudding, as the saying goes. Well, the pudding has bubbled and boiled and is now ready for tasting!
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Your business website is essentially your storefront, business card and most significant marketing piece all rolled into one. How your visitors/customers are affected by your website is very important to your success. When you provide a memorable experience people are sure to return time and time again. These 5 keys are just a few ideas that can help you to enhance your website so it sells for you.
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Do you know anyone who publishes an e-zine for the same target market as yours? If you're not direct competitors, ask them about cross-promoting each other. (This is part two of a 2-part article.)
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Regardless of some nay sayers, the long copy sales letter continues to be the hub of all direct response copy. But long copy does not work on its own. Much like a wheel, a sales letter won't do its job without its support spokes. Each of these spokes requires specific copy. Here is how you use the Sales Letter Copy Wheel to get that sales letter rolling along . . . and boost your bank account at the same time!
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One of the biggest online marketing challenges is getting enough visitors to your site. Attracting traffic isn't a cut and dry process - there isn't one perfect way to do it. But there are many ways that, when used collaboratively, will build you a nice stream of visitors.
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Have you ever been to one of those sites that has obviously been written to get high search engine rankings? Copy that simply doesn’t sound “real.” So just how do you get your keywords and phrases into your copy and still have a nice, flowing sales message? It’s really easier than you might think. Here are a couple of strategies I use when writing SEO copy.
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When I coach my clients on how to get more business from their e-zines, I'm delighted to see that they spend time on creating content that builds a relationship with their readers. But I see many of these publishers overlooking the very beginning of their valuable relationship with their subscribers. For example, the "thank-you" page.
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“A picture is worth a thousand words” is an old and familiar saying. Now that’s truer than ever. Online video has exploded and it’s given you an unprecedented opportunity to quickly get you, your brand and your business more exposure, new leads and new sales.
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When you begin to write copy for any product or service, there are a few things you have to take into consideration. The first is always your target audience: who you’ll be writing to. Finding out about the needs and wants of the audience members, their communication styles, their lifestyles, and a multitude of other elements are “musts” before writing one word of copy.
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One statistic shows that over 80% of all buying decisions are emotional. That means your copywriting should be, too. This is something Karon firmly believes in and has preached for most of her copywriting career. However, all too often, she finds people skipping the vital step of making an emotional connection with their customers. That can be a tragic, and costly, mistake.
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Driving traffic to your website is only one side of the coin; once you’ve got visitors there you then need to get them onto your list! I’d like to share three different, but very effective, sign-up page strategies with you. Read this article to find out more.
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Whenever someone new visits your website, your #1 goal is to get them on your email list. That way you have a method of keeping them up-to-date on your latest offerings, so when they're ready to hire you or buy your product, you're right there in their inbox. Here are the three biggest mistakes I see regularly on business websites.
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One of the biggest challenges many of my clients have is getting enough visitors to their websites. And not just any visitors, but the right kind of visitors - the ones who are high quality prospects for you.
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Here are some rules of thumb I've noticed by stretching myself in my Hip Hop class that apply to others stretching themselves in copywriting (or just about anything).
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Building a great website that doesn’t get any traffic is like having a great car but no fuel – it just won’t take you very far! Fortunately, finding ways to bring good quality, targeted visitors to your site is not as hard as one might think. Find out 10 easy web promotion ideas you can use right away. These tactics are free or costs very little to implement. And when you use them they will deliver measurable results. This is part 1 of a 2-part article.
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Building a great website that doesn’t get any traffic is like having a great car but no fuel – it just won’t take you very far! Fortunately, finding ways to bring good quality, targeted visitors to your site is not as hard as one might think. Find out 10 easy web promotion ideas you can use right away. These tactics are free or costs very little to implement. And when you use them they will deliver measurable results. This is part 1 of a 2-part article.
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The biggest question most people have about online marketing is: Where do I start?!
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Search engine optimization can seem like a big black hole to solo entrepreneurs. Here are a few tips I've learned over the last several years as a solo entrepreneur optimizing my own site; I hope they help you navigate the maze of search engine optimization, and save some money in the process.
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One great thing about marketing on the Internet is it's all very trackable, if you do it right. That means you can easily and quickly figure out what works BEST for your business. How would you like to know which headlines better get people's attention? Or what price point is more appealing to your target market?
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"The Online Video Guy" shares a guide to getting video on the web, in four easy steps.
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While there are many effective ways to get more traffic and build your ezine list, the one I've had the MOST success with is to submit articles for use on other people's websites and in their ezines. Learn more.
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There’s two ways to make money with your website. Learn the best way!
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The majority of small business owners work their tail off. They spend thousands of dollars attending workshops and seminars convinced that the latest one will solve their problems or they'll meet *the* client they've dreamed of; they spend hours upon hours working in their business wondering why the phone's not ringing and they've produced information products and now wonder why they're not "waking up to find they've made money". Are working hard, but not smart? Do you have a consistent system in place to determine which of your activities are worthwhile and productive as opposed simply keeping you busy and wasting your money?
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In this brand-new article I'm going to share with you three, often over-looked, but very easy, list building strategies that I use and have helped me grow my subscriber list by a whopping 374% this year.
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RSS is a quick and easy way to distribute or "push" your content to subscribers. Your feeds could include product news, announcements, press releases or new blog posts. RSS also allows people to add links to your content within their own Web pages.
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Six years ago, when I first started selling online, I focused on doing what I did best: generating useful content that people would want to pay for. But I quickly learned that selling a product online required me to have to learn about my Web statistics.
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Do you know there are LOTS of different marketing strategies you can do to attract highly targeted traffic to your website, and so grow your list? In this brand-new article, I'm going to share five surefire ways to attract this traffic - and they're all easy to implement.
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Without testing and tracking copy you won't know how effective it truly is. And since boosting sales with copy is the point of having good copy, doesn't it make sense to test and track your results? But many people get wigged out about testing and tracking. Follow these steps to begin your online copy testing and tracking.
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There are challenges in marketing of a small business. Read one to find out how one marketing expert helped her client.
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Pretty much every business owner knows how important it is to continually get new leads into a business. However, much of the effort spent getting those leads would be wasted without doing this very important next step.
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Oh no... are people leaving your site without buying? Get used to it! In fact, an average of 99% of your first time visitors to your sales pages will leave without buying or even contacting you. But don't get upset. Get richer! Learn how.
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One of the most frustrating “facts of life: if you are trying to make money online: a significant percentage of visitors who sign up for your double opt-in newsletter will never confirm. There are always going to be people who won’t confirm; you’ll never approach a 100% confirmation rate. But there are definitely steps you can take to improve your ezine confirmation rate significantly. Here are the four steps I took to raise my own confirmation rate by 50% in just 8 months.
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It makes you wonder how anybody searching on Google or Yahoo ever finds anything useful. If you are a professional and want clients to find your website, you have to know what key words your potential clients are using in their searches. You have to put yourself in the shoes - or rather the brain - of your potential client.
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How to do research for your own website, web pages and blogs. Using three or four versions of the keywords you think your potential clients would use, find out where you are coming up in the results.
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One of the biggest challenges businesses have with their online strategies is how to drive enough quality visitors to their websites. There are hundreds of ways you can drive the right kind of traffic to your website. Learn about 5 simple steps you can follow to start driving more traffic to your website today!
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If someone told you that in a few hours time you could learn exactly what people in your niche or industry are willing to buy from you, and exactly what will send them enthusiastically to your website, would you be interested in knowing what they're talking about?
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Would you like to bring targeted traffic to your website in as little as 15 minutes? Then be sure to read this article about how to add pay-per-click advertising into your marketing plan.
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Is your website listed on search engines? When people search for you, does your site show up on page 1 -- or page 20 of the search engine results? Optimizing your site to get it ranked highly on the search engines can be a complicated subject. To simplify things, it's helpful to first understand how search engines add sites to their database. Learn some tips that you can put on your own website that will help you to get listed on search engines and get a higher ranking.
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You probably know that having a double opt-in* process for your newsletter/ezine list is a must in email marketing. It can be a confusing process to implement, depending on your ezine subscriber management system, but the benefits are clear. Learn more.
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Writing web copy is different from writing other material because people read websites differently than they do books, magazines or print ads. You’ve got about 5 seconds, tops, to catch your website visitor’s attention. And if what they read bores or confuses them, they’ll click that mouse button faster than you can say, “But wait…!”
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These days, building your email database is a key strategy to growing your business, both online and offline. I don't mean just focusing on having BIG numbers on your list; what you want to build is a quality database. How to do that? Here are three tips.
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How can a website shorten your sales cycle?
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Clients often ask my opinion about whether or not I think something (a new product, a certain price point, a sales page) will work for their business online. My typical response? "Test it and see!"
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I am not a web designer or search engine optimizer, nor do I play one on TV. However, I do know that the driving force in bringing qualified traffic to your web site is dynamic high value content. That means compelling, interesting, approachable, and immediately useful information, especially when you also directly sell products or services at your site. Increasing and maintaining traffic also demands both offline and online mechanisms to attract those visitors. One of the easiest and most versatile forms of the content described above is a "how-to" tips booklet.
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Creating a profitable business online is a process, just like creating any other business. Regardless of what it is that you're offering, your cash flow is based on your sales. Once you know and implement the online business sales cycle (which anyone can follow), you'll be able to create consistent cash flow for your business, too.
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Learn how to set up your articles and your website to maximize your traffic and search engine rankings.
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Unfortunately, when it comes to your website, the "if you build it, they will come" strategy just doesn't work. Fortunately, there are many ways to drive high-quality traffic to your website for little to no cost. The following 5 strategies will show you how.
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Learn how to use articles for better search engine placement on Google, MSN, and others while maintaining your professionalism and credibility.
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I have a question for you: When someone signs up to receive your ezine or other Free Taste of what it is that you're offering, where do they end up?
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Learn more about your web numbers so you can learn how to improve your results. (You can't improve something that you can't measure. There are four types of basic "Web numbers you need to understand.
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Studies reveal that visitors to a site are most likely NOT going to take action the first time they visit your site. So how can you get the chance to contact them again? The answer is to CAPTURE them, then and there - that is, get their e-mail address. To do this, you'll have to offer them something valuable in return. So what can YOU offer them? Here are some ideas that have been proven to work when done well.
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