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Recommended
Website Design Articles |
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It’s unfortunate that so many small business owners end up with a website that isn’t much more than a glorified online brochure that attracts little traffic. If you’re in that situation I’m positive that wasn’t your intention when you shelled out the money and spent the time creating your website.
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Imagine that you sit down at your computer one day, type in your domain name, and instead of the business website you've worked to build you see some crazy page that's definitely not your website. What happened? Here are the two things you must know to keep your website safe.
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What if you discovered that every single day you were losing dozens, even hundreds, of potential customers and clients? I hate to be the bearer of bad news, but you probably are losing sales every single day. The simple fact is that most websites don’t perform nearly as well as they should. They confuse and overwhelm visitors, make the ordering process too complicated and present a less than professional approach. The good news is that there are simple and immediate solutions that you can implement in order to keep prospects on your website and convert them to happy customers. Here is a list of five simple and proven ways to improve your website, retain visitors and make more sales than you ever thought possible!
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One critical element you must have in your basket of attraction tools today is a fully developed web presence. People are most likely to Google for you or your service or the benefit/solution they seek first. They are less likely to open the telephone book and flip through the yellow pages. The future of your marketing reach is the internet. Here are a few ideas which you can do quickly and on a budget.
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No matter what your business is, you need a website. These days it’s not a luxury, it’s a necessity. When you’re in business people expect to be able to learn more about you on the internet. You may be thinking that in order to have an effective website you need to be ready to fork over thousands and thousands of dollars for the latest technology and high-end customized graphics. This is absolutely not true!
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The internet is impersonal by nature so there is an even greater need for rapport when you’re selling a product or service online. Here are a few suggestions that will help you establish that rapport with potential customers.
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Your business website is essentially your storefront, business card and most significant marketing piece all rolled into one. How your visitors/customers are affected by your website is very important to your success. When you provide a memorable experience people are sure to return time and time again. These 5 keys are just a few ideas that can help you to enhance your website so it sells for you.
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Thought about adding audio to your Web site yet? You should. While great copy does a good job of selling your services and products, audio will amplify the effect of your words.
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As a copywriter, Karon would love to tell you that every site on the Web needs tons of copy. However, the simple truth is not all do. Many sites simply produce better sales when they use more graphics than words. Since search engines are hungry for words you simply have to use copy if you plan to get ranked high. Quite a dilemma, isn’t it?
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Karon has always loved scented candles. They help create a cozy atmosphere. They give you a relaxed feeling. And - most importantly - they make your home smell wonderful! So, naturally, Karon was excited when she was approached to rewrite the index (front) page for an online retailer who made specialty, soy scented candles.
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There seems to be a common myth regarding site visitors and the buying process these days. Karon has heard this statement more than a few times over the last several months: “My visitors find me when they use search engines. They type in the exact keyphrases I’m listed under. So when they get to my site why aren’t they buying?” The simple answer is that they aren’t ready to buy yet.
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It only makes sense. You have an e-commerce catalog site. You want lots of visitors to come to your site and buy. The best (and most cost-effective) way to do that is with great search engine placement. However, search engines are text machines, and most catalogs don’t have a lot of text, so herein lies the problem.
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Driving traffic to your website is only one side of the coin; once you’ve got visitors there you then need to get them onto your list! I’d like to share three different, but very effective, sign-up page strategies with you. Read this article to find out more.
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Here are a few of my favorite Web 2.0 tools and resources that can save you time, make you more productive and keep you ahead of the curve!
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Many web designers are talented, skilled and reasonably priced, but there are also some who don’t have their client's best interests in mind. How do you avoid falling into this trap?
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I’m always amazed that people would spend months to develop their web site, pay thousands of dollars to have it put together and then... they just let it sit in the cyber space without generating any new leads.
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Because the Web is a visual environment, most everybody is quite clear they want an eye-catching site. But the point of your website is to get visitors to take action. What people often fail to understand is that it’s vital to have a marriage between your design and your content. Beautiful design and fancy graphics alone can’t do the actual “selling.” Your copy has to do that.
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For those of you who don’t yet have a web site you can set up a one page website today.
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Try to offer some interesting or unique content! To keep your viewer's attention, you have to deliver some value. Keep your videos short and compelling... Remember, we've all got IDD - Internet Deficit Disorder!
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The biggest complaint we hear from professionals is that their Website and Ezines don't do anything to bring them new business. Do you know why?
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Learn what to do to make your landing page a successful place to generate happy, informed customers.
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Here are 5 highly effective tips for squeezing the most juice out of your Free Taste.
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You want your website of attract customers. Learn what it means to have a George Clooney website and why Steve Urkel and Paris Hilton are out!
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Do you know what 87% of service-based entrepreneurs don't have on their websites? Are you one of the 87%?
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I recently ventured into the world of creating digital information products and selling them via my website. One of the biggest dilemmas I faced was deciding which shopping cart provider to go with. Ultimately I ended up making a poor choice by going a cheaper alternative route, than the service I really wanted.
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Learn the 10 tips for creating a website that is successful in both content and design.
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Learn the 5 ways you can save money on your website.
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You practically can’t walk down the street these days without tripping on a website. It seems like everyone from LL Bean to Oprah to your dentist has one. And the fact is, as a service professional, you could most likely benefit from having one too – if you know how. So the question becomes, how do you do it right?
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Ever wonder how to produce a professional online video or television commercial on a solopreneur's budget? Get the real scoop on video production from a TV pro and discover how you can get your own video online or on television. Video guy Lou Bortone takes the mystery out of video creation and reveals the secrets of TV production costs.
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A web site for your business has many of the same purposes as a sales brochure. At the same time, it is more "delicate" and requires more attention. It is technically more advanced and therefore more challenging to design as well as to keep up to date. What should you consider when developing your own web site?
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Building a responsive, high-quality list of email subscribers is the key to leveraging your marketing time and increasing your income. Here's 6 specific ways to show you how.
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It seems like there are dozens of great, new websites and web resources popping up every day. Some of these new web toys and tools are pretty cool - but it's tough to keep track of them all. Let me save you the trouble of sorting it all out with a quick review of some of my newest faves.
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Writing web copy is different from writing other material. People read websites differently than they do books, magazines or print ads. You've got about 5 seconds, tops, to catch your website visitor's attention. And if what they read bores or confuses them, they'll click that mouse button faster than you can say, "But wait..!" Here are 3 smooth as silk tips to shave the rough edges off your website's pages.
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We invest so much hope into our website: hoping it will bring in new leads, hoping it will turn visitors into clients, hoping it will make our marketing easier. But hope isn't what will make your website live up to your expectations. Learn what is.
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Audio is a really fun, effective way to create connection with your website visitor. There are several small steps that go into setting up your audio mini-seminar. Just follow them and you'll have your own audio mini-seminar up, helping you sell your services or products in no time!
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Is your website producing leads for you or is it just sitting out there in cyberspace looking pretty? Obviously, you want your website to work for you to generate leads and make sales, not just be a pretty brochure for your business.
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You probably spend lots of time and money building your small business website. Are you getting the results from it that you hoped for?
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With entrepreneurs and small businesses rushing to join the Online Video Revolution and get video on their websites, they often forget one key fact: You can't add video to your website, until you have the video! This brief "how-to" guide can get you started.
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Each week, read a new idea for cost-effective (often free) ways to add versatile features to your web sites. These tutorials are written not just for web developers, but also for the solo entrepreneur who feels comfortable sticking their fingers into the html code of their web pages and using JavaScript, CGI and other technology on their websites. Whether you want to automate, simplify, or just learn more about what goes on behind your website, you'll find what you need in Possibilities.
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Would you like to provide a download link for your site visitors that begins the download and then sends the browser to a different web page? If you've never thought about doing such a thing, here are some one-click ideas.
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In marketing, if we don't get the right answer, we LEARN. We learn what does not work and where not to spend our marketing money anymore. Reprogram your mind to "test" not fail.
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Many solo professionals are beginning to sell information products on their Web sites. But many of them are trying to sell their e-book, tutorial, etc. on a regular Web page. Instead, they need a special sales page that has a "slippery slope" sales letter. Remember that game Chutes & Ladders? If you landed on a space that had a chute on it, you just went down, Baby. No turning back. That's how your sales letter should be - a "slippery slope" that pulls in the reader because it's so compelling and interesting. Here's a basic outline of the 13 elements you want to include.
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