Audio is a really fun, effective way to
create connection with your website visitor. My audio mini-seminar
series receives rave reviews...and makes sales for my different information
products, like my Website
Wisdom Writing course and upcoming "How to Charge What You're
Worth and Get It!" audio and workbook program.
If you've been thinking about creating your own
audio mini-seminar but weren't quite sure how to get it all set up,
then you'll love these 7 simple steps.
There are several small steps that go into setting
up your audio mini-seminar. Just follow them and you'll have your
own audio mini-seminar up, helping you sell your services or products
in no time!
Step
#1 Decide on your audio mini-seminar topic
Choose a focal point for your audio mini-seminar. I usually recommend
choosing a specific topic that directly relates to the
type
of service you provide and want to be hired for. Make your chose specific,
targeted, and clear.
Tip: You don't need to cover everything
you can help a client with in your audio mini-seminar.
Step
#2 Decide on the number of steps
This is not the time to try and "teach" your listener to
be an expert. Keep your audio mini-seminar focused on delivering tiny
tidbits of information, organized into a specific number of steps.
Tip: I recommend 5 or 7 tips, delivered
every-other-day by autoresponder.
Step
#3 Include a "call to action" in each audio tip
Getting your listener to take action is a super way to deliver value.
End each audio tip with a specific request your listener can take
action on right away. Better yet, ask them to email you with the results!
Step
#4 Record each audio
I recommend about 2-4 minutes for each audio length. I record mine
right from my telephone, using my Audio
Acrobat account. I love this service! It is fast, simple, and
inexpensive to use. And, once you get a feel for using it, you'll
find many more ways to put it to work for you as a valuable marketing
tool.
Tip:Audio
Acrobat lets you create different folders within your account.
I store my audio mini-seminar recordings in one folder to keep them
neatly organized.
Step
#5 Post each audio tip on it's own page on your website
The more you can get your listener to go to your site, the better
off you are. Post each audio tip on it's own page. Include an extra
note, example, or checklist on the page. Your listeners will appreciate
your thoughtfulness.
Tip: Create a link for the prior
audio tips and include on each new tip page. This way, if someone
didn't receive the last audio tip, or wants to hear it again, all
they need to do is scroll down on the current audio tip's page and
click on the link for any of the past tips.
Step
#6 Set up the email autoresponder series
I use my newsletter broadcast system. You can also use the autoresponders
that should come with your web hosting. If you're not technical, do
NOT let this part trip you up! Ask for help from your web master.
All YOU need to do is write a short, upbeat email
message introducing each of your audio tips. Include the link to the
tip's web page you created in Step #4. I like to include a list of
the upcoming tip topics to pique the readers' interest.
Tip: Add a "PS" to each
email with a little tantalizing question or statement that they can
ONLY find out about by listening to your audio.
Step
#7 Add the sign-up form to your website
Add your opt-in box at the top of your home page AND at the bottom.
Is that too much? No. It helps attract attention and encourages sign-ups.
Get your web designer to create a graphical "doo-dad" (that's
my technical term and my web designer loves it!) to draw attention
to your audio min-seminar.
Tip: Add a graphical doo-dad for
your newsletter too, so your free give-away looks even more tangible.
Take a look at my site for an example of what I'm talking about.
It took me one day to get everything set up, tested,
and working. Is it worth it? My website converts an average of 15%
of the visitors to newsletter/audio mini-seminar subscribers. That
is a fantastic percentage so, yes, it is WELL worth it!
