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Articles >
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Use the language of your Attraction Niche to increase marketing effectiveness and conversion rates of your home page
By
BZ Riger-Hull
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Articles > Internet Marketing > Website Design
The home page or front page of your website is the most important page of your site from two perspectives. First, it is your introduction to your visitors, your first impression. Second, search engines give it the most weight of any page on your website. Because of this it is important to pay a good deal of attention to the copy you write on the page and how you are laying that copy out.
In this article we will look at a few tips for a more effective front page from your attraction niche's perspective.
You want to make sure that you are setting the tone for your business and the niche you want to attract. This lets your passion in business shine through but in a way that enhances your credibility and leverages Bodacious Marketing strategies.
You also want to make sure that everything is focused from your attraction niche’s perspective. Your front page is not there to tell people about you, who you are, or the interesting things you may have done in your business or life. It is there to connect with your attraction niche from their language and perspective.
You only have about 10 seconds to get people to STOP and decide if this website has something to offer them. People scan before they read. Then if they feel that this website speaks their language and has something to offer them they will start to look a little more closely and actually read some of what you have to say.
So here are three important things to make sure you are leveraging to get your attraction niche to stop.
1. Your headline, this lets them instantly recognize you are talking to them. Your headline needs to get their attention, give them a benefit, and compel them to keep reading.
2. An audio message from you, let people connect with you and know you are a real person. Keep it short and to the point, not more than 4 minutes. This lets you build on what you have said in the headline. Gives them a real sense of the solutions and results you offer and guides them to take action on your signature call to action and point them towards solutions to help them
3. Your signature call to action. The top priority of your website is to get people to go from a visitor to a prospect. Having a clear and powerful signature call to action will do that. This will let you build a relationship with them and move them from a prospect to a buyer.
Take a look at your front page. Do you have these three things on it? If not then you know a good place to get started improving your front page.
If you have all of these things or some of them, how can you improve them so you get better results? Its time to start tweaking and testing and talking directly to your attraction niche in their language- answering their question “What’s in it for me”?
If you want to send us before and after examples and let us know how your results improved after tweaking these three things we would love to hear what you are up to. Send an email with the before and after, url, and your results so far. BZatBodacious Success.com put the title of this article in your subject line.
About the expert(s):
BZ helps you develop and effectively market profitable products and services. She knows how important having a step-by-step process to get the clients, customers, and income you really want flowing in, is to creating Bodacious Success. BZ helps you focus on what is most important, demystifies marketing and helps harness your creativity and market your products and services through your website, blog, podcast, newsletter, autoresponders... Making the complex technology pieces easy to understand and implement. "Success comes from you not to you, its all about committing to your success and taking action." She lives on Martha's Vineyard and begins each morning with a beach walk with her two white Labradors Taza and Luna before getting to the days' customers and clients. Please contact BZ for solutions to help you be Bodaciously Successful.
BZ Riger-Hull
Bodacious Success.com
GetMoreClientsToday.com
508-693-5669 |
© Copyright 2006, BZ Riger-Hull
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