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Articles >
Marketing Basics >
Branding
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Articles >
Marketing Basics >
Branding
You are the Brand
- Eva Gregory
How many times have we heard “Xerox this“ when the copier involved may not be a Xerox brand at all? What brand do you think of when you hear the words “Just do it“? Branding is a powerful tool in our business lives. Here is a seven step formula that will give you a great start toward establishing yourself as the brand of choice.
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Do your small business marketing materials, and the personal brand image you project make your spine tingle? Or, do they look like your eight year-old child designed them? If any of them give you shame, they're your “marketing package blunders”. Find out why you need to fix them, and get tips how. If you do, you’ll sell more of your products and services!
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Articles >
Marketing Basics >
Branding
Marketing Rehab
- Lou Bortone
Madonna, Britney Spears, and now Amy Winehouse. What do they have in common? All three are memorable (for better or worse) music brands.
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One of the very first things you learn as a Guerrilla Marketing is that EVERY contact with your customers and prospects is marketing. Each and every point of contact - from the way you answer your phone to your e-mail signature to your website to those goofy photos you posted on Facebook - makes up your personal brand.
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Are you comfortable with your 30-second sound byte or "elevator speech"? Does it stimulate emotions and positive responses in others? Or, does it fall flat and rate a "0" on the interest scale? Learn about a 5-part formula you can use to create a 30-second sound byte that'll get people saying, "Yes!", I want to work with you!
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Becoming more memorable to your customers is what successful branding is all about. Find out about some easy-to-implement tips you can use to build a stronger brand!
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One of the things that always comes up when I coach clients is the question of a logo. It’s only natural – we’ve just defined their business, created their brand and their unique position in the marketplace. So isn’t a logo the next logical step?
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Get better clients by engaging your hero archetype.
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Articles >
Marketing Basics >
Branding
the Alchemist Archetype
- Kendall SummerHawk
Explore and learn how to brand your business with the power of the Alchemist archetype.
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When a brand understands its archetype, and adheres to it, it creates harmony and clarity, both for them in their marketing and for US as their customers.
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Articles >
Marketing Basics >
Branding
Brand Components
- Alicia Smith
Your brand is the culmination of everything about you and your business. It is how people come to know you. It is your business name, logo design or other symbol that identifies your goods and services. It's what makes you different from everyone else in business. What are some of the components that come to make up your brand?
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Articles >
Marketing Basics >
Branding
Branding with Archetypes
- Kendall SummerHawk
What is an archetype and how is it important for a successful business?
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Articles >
Marketing Basics >
Branding
Is Branding Just Baloney?
- Kendall SummerHawk
Just to clear up any confusion once and for all about whether branding is just baloney, here is a quick checklist to make sure YOUR brand is authentic, persuasive, pushes the right emotional hot buttons and is memorable for more than just a fleeting moment.
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Assess WHAT message you send and HOW it is received.
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Okay, so you've been in business a while. You have a few different services you offer. You have regular clients who know, like, and trust you. So now it's time for me to ask you, do you have a signature line of products and services, each one feeding into the other?
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When you "live your brand" you tap into a source of power, energy, and clarity, that breathes passion and focus into your business. Learn more.
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Some say that if a person provides more than one type of product or service they should have an additional website. However, if you're trying to brand your name or your business name, aren't you going to dilute the process by having an additional website for it? Read on for the answers.
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Learn the mistakes folks make when digging into the question of just what to name their brand.
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Have you ever noticed that certain movies, books, or songs seem to instantly touch a cord in you? You naturally resonate with the characters. Their story is one that in some way, you feel you've lived yourself. The same is true for your brand. It's not just a fancy logo that sparks recognition. It's the emotional appeal it creates. A brand rich with personality and magnetism tugs at our heart, stirs our imagination or tickles our funny bone.
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Are you ever frustrated or hesitant when you talk to prospective customers because you can't readily explain why they should come to you rather than go to your competitors? Sure, you might have your 30-second elevator speech, but then they ask you that dreaded question, "So what makes you different?" Then, all those self-doubts creep in, and you just aren't sure what to say. Differentiation can boost confidence--yours in yourself and that prospective customer's confidence in you!
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