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Recommended
Brand Building Articles |
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If you want to truly succeed and skyrocket your biz to the top, then you need to create a powerful and memorable brand that your prospects believe in.
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If you're an entrepreneur or small business trying to survive in the midst of worldwide market turmoil, it's more important than ever that you have a strong, well defined brand. Without a breakthrough brand, you might as well be invisible! Discover how to build a powerful brand using Web 2.0 technologies like online video and social networking.
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I had that thought today. "Why Can't I Be You?" I don't know if I had that thought and then I thought of the song by The Cure or it was the other way around but for whatever reason it stuck in my head...and that tape got louder and louder.
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Here are some ideas about mistakes folks make when digging into the question of just what to name their brand.
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Are you like many online business owners who are confused or stuck when it comes to creating a unique, memorable, and authentic brand? If so, read this issue's article to see if your brand is missing one or more of the three critical foundational pieces.
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YOU are a gift. A gift to share with others. And if you are standing knee deep in your own worry, fear, self-pity or disappointment, then you are not living your highest purpose. It breaks my heart when I get emails/calls from people who are bursting with possibility and purpose, yet they can't make the quantum leap. Their reasons are always the same....
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If you are going to try and be someone else, behave like someone else or do it the "right" way, building a business is going to be a struggle. When I decided to be ME in my business, everything changed. Read on for some tips for your own authentic marketing.
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Not having an easily recognizable business identity, or brand, that matches your innate style and spirit is hurting your business. Which means bottom line, it’s hurting your income – not a good thing. Most solo entrepreneurs have the mistaken idea that getting a logo designed is the equivalent of branding their business. Au contraire, mon ami!
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One of the most important points I learned, when building my first business, was I needed to make myself stand out and FAST. At least this is what I realized for myself, but I then soon came to understand this is the case for all entrepreneurs.
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Branding yourself successfully in social media requires both strategy and context. The rapid proliferation of content, increasing number of Internet users, and ever growing number of Web 2.0/social media sites is causing greater and greater fragmentation online. Here are three simple ways to brand yourself in social media.
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Just as in life, our brands can reach a state of “mid-life crisis”. You look at your business one day and feel like everything is wrong, outdated, unappealing, and that your cherished ideal clients and leads are going to run off with the 22 year old neighbor.
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A tag line is a short, catchy, memorable phrase that creates a distinctive brand identity, and the best of them communicates your brand’s Unique Value Proposition (UVP) to your target market. Your UVP is the unique service or knowledge you supply that makes your business stand out from your competitors. In this article find out how you can create a memorable tag line in 5 easy and fun steps.
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You've probably heard a lot of marketing folks talk about "growing your list." I like to think of this more along the lines of "building a community." It's a reminder that for each email that is on your on-line list, there's a person behind it.
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Did you know that on Coca-Cola's balance sheet more than 90% of their value is represented by their "brand equity"? If building a unique brand is good enough for them, don't you think it could do some good for you?
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Your business card is one of the BEST and easiest marketing tools you can (and should!) use to stand your business out from all the other businesses that are doing what you do.
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Find out how to continually create client attraction and turn prospects into clients!
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Branding has always enjoyed a certain elusive mystery. Is it a logo, a tag line or a color theme? Is it what you stand for or are known for? In a word, the answer is, "yes!" Unfortunately, most small business owners get the cute logo graphic, then quit there, thinking they're "branded."
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When I first started my career as a solo entrepreneur, I hired a web designer to create my website for me. He was awesome, and I loved his work. When I received my first bill, it included a contact email address for his "support department" and "billing department". I was a little curious about who those other people were! Later I found out it was just him...he was ALL of those departments -- design, support, billing, the works! A true case of putting lipstick on the pig. Learn why pigs shouldn't wear lipstick?
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Recently I needed to tell someone that I was sorry ('Sorry for acting like a jerk' would have actually been the best phrase). You would've thought I was about to be executed the way I was dragging my feet. No matter how hard it felt I knew I needed to do it because not speaking those words would have toxic energy over-spilling into my body, my business and my success. That's a price I'm no longer willing to pay.
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Have you ever noticed certain brands, advertisements, movies, or celebrity personalities seem to instantly connect with you? Without you even realizing it, these brands are communicating a story and meaning your soul is already deeply familiar. By using the ancient power of archetypes, you will discover the missing link in most personal branding strategies.
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How many times have we heard “Xerox this“ when the copier involved may not be a Xerox brand at all? What brand do you think of when you hear the words “Just do it“? Branding is a powerful tool in our business lives. Here is a seven step formula that will give you a great start toward establishing yourself as the brand of choice.
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Do your small business marketing materials, and the personal brand image you project make your spine tingle? Or, do they look like your eight year-old child designed them? If any of them give you shame, they're your “marketing package blunders”. Find out why you need to fix them, and get tips how. If you do, you’ll sell more of your products and services!
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Madonna, Britney Spears, and now Amy Winehouse. What do they have in common? All three are memorable (for better or worse) music brands.
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One of the very first things you learn as a Guerrilla Marketing is that EVERY contact with your customers and prospects is marketing. Each and every point of contact - from the way you answer your phone to your e-mail signature to your website to those goofy photos you posted on Facebook - makes up your personal brand.
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Are you comfortable with your 30-second sound byte or "elevator speech"? Does it stimulate emotions and positive responses in others? Or, does it fall flat and rate a "0" on the interest scale? Learn about a 5-part formula you can use to create a 30-second sound byte that'll get people saying, "Yes!", I want to work with you!
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Becoming more memorable to your customers is what successful branding is all about. Find out about some easy-to-implement tips you can use to build a stronger brand!
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Learn why you should add personality to grow your business.
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Take a look at the superstar women entrepreneurs in your industry and you'll see that they aren't wall flowers. Especially when it comes to flaunting their quirky personalities’ strengths in their marketing strategies. You can start to infuse more personality and style into your marketing strategies with these three simple tips.
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One of the things that always comes up when I coach clients is the question of a logo. It’s only natural – we’ve just defined their business, created their brand and their unique position in the marketplace. So isn’t a logo the next logical step?
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Get better clients by engaging your hero archetype.
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Explore and learn how to brand your business with the power of the Alchemist archetype.
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When a brand understands its archetype, and adheres to it, it creates harmony and clarity, both for them in their marketing and for US as their customers.
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I’ve dealt with a few criticisms about including my personal story on my website, but more importantly, for every skeptic I’ve had at least 10 people tell me how much they admire what I share and how it resonates with them (and those folks usually end up coaching with me). So why share your personal story? Because it’s going to be one of the fastest, most genuine ways to connect with those people that you are meant to serve in your business.
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Playing games in business can be a lot of fun, but can turn ugly if we're not careful . The games that you play in business often reflect on your integrity in business. By creating situations where both you and your customer win will increase your integrity and have them coming back for more.
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Your brand is the culmination of everything about you and your business. It is how people come to know you. It is your business name, logo design or other symbol that identifies your goods and services. It's what makes you different from everyone else in business. What are some of the components that come to make up your brand?
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What is an archetype and how is it important for a successful business?
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Just to clear up any confusion once and for all about whether branding is just baloney, here is a quick checklist to make sure YOUR brand is authentic, persuasive, pushes the right emotional hot buttons and is memorable for more than just a fleeting moment.
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Assess WHAT message you send and HOW it is received.
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What motivates people to hire YOU?
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Here are five strategies to turn your talent into a highly profitable business that lets your passion run free.
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Okay, so you've been in business a while. You have a few different services you offer. You have regular clients who know, like, and trust you. So now it's time for me to ask you, do you have a signature line of products and services, each one feeding into the other?
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When you "live your brand" you tap into a source of power, energy, and clarity, that breathes passion and focus into your business. Learn more.
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Some say that if a person provides more than one type of product or service they should have an additional website. However, if you're trying to brand your name or your business name, aren't you going to dilute the process by having an additional website for it? Read on for the answers.
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Learn the mistakes folks make when digging into the question of just what to name their brand.
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Have you ever noticed that certain movies, books, or songs seem to instantly touch a cord in you? You naturally resonate with the characters. Their story is one that in some way, you feel you've lived yourself. The same is true for your brand. It's not just a fancy logo that sparks recognition. It's the emotional appeal it creates. A brand rich with personality and magnetism tugs at our heart, stirs our imagination or tickles our funny bone.
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Are you ever frustrated or hesitant when you talk to prospective customers because you can't readily explain why they should come to you rather than go to your competitors? Sure, you might have your 30-second elevator speech, but then they ask you that dreaded question, "So what makes you different?" Then, all those self-doubts creep in, and you just aren't sure what to say. Differentiation can boost confidence--yours in yourself and that prospective customer's confidence in you!
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