Last week, in one of my Success Circle Master
Mind coaching groups, I spotted something that seemed too important
not to share with you.
What I spotted is that when you "live your
brand" you tap into a source of power, energy, and clarity, that
breathes
passion and focus into your business.
Let me explain, using my own business first
as an example...
My brand is Brilliance Unbridled. You already know
that I'm an expert in marketing, branding, creating information products
and Internet marketing.
But that's just "information" and information
is not a brand.
What makes it a brand is the
attitude
of Brilliance Unbridled. In a nutshell, the Brilliance Unbridled attitude
is that if ANYTHING doesn't feel authentic for you, then change it.
Fast!
By doing so, you quit holding yourself back, you
get more focused and you feel more passionate and powerful. The results
of course, are fantastic. More money, more time, and more freedom
because what you're doing is perfectly right for YOU.
Combine the Brilliance Unbridled attitude with the
right marketing information and you're now on the fast track to success.
How do I know? Because I live my
brand. Every day I am making "yes" and "no" decisions
based on one simple question, "Is this supporting my Brilliance
Unbridled?"
Playing small isn't Brilliance Unbridled. Neither
is working too much, doing stuff I don't like, or working with clients
who aren't right for me. Making bold decisions (like choosing to create
a multiple 6-figure business that only takes 20 hours a week to run)
IS authentic to my brand, so saying "yes" to those decisions
is easy, even if they are a little scary at times.
Now let's look at Stacey, my Success Circle
client who sparked this wonderful concept for me...
Stacey is building a business brand of "starting
your own spa business from home." In our Master Mind coaching
call, I coached her to
live her brand by talking
and writing articles about her relaxing lifestyle, how much freedom
and time she enjoys, how making sure she puts "Stacey" time
into her schedule helps her build her business...get the idea?
I told her that when her clients—women who
want to run their own spa business from home—hear and see how
she is bringing a spa lifestyle into her daily life they are going
to want to be just like her! Which of course means they'll buy Stacey's
products and coaching to achieve their dream.
Living your brand means walking your talk.
A simple way to do this is to look at what you are coaching, consulting,
or helping your clients do and be. Then take a look at your OWN business
(and your life) and start living from the same principles and actions
your asking of your clients.
That doesn't mean you have to be perfect. What it
DOES mean is you are building authenticity into your daily habits.
Believe me, your clients are going to notice the difference...and
so will you!
