Okay, so you've been
in business a while. You have a few
different services you offer. You have regular clients who know, like,
and trust you. So now it's time for me to ask you, do you have a signature
line of products and services, each one feeding into the other?
A signature line of products and services is
more than just a marketing funnel. It's where
you deliver the same result, just in different formats.
Remember my friend Barbara you met a minute ago
(that's her, pictured with me in the photo above)? Barbara delivers
editing and writing services, with a focus on ghost writing and book
editing for speakers and consultants.
She's already plenty busy with clients and publishes
a f'ree monthly newsletter, but she has the opportunity to build an
even stronger business by offering a signature line of products and
services, each tightly focused on helping speakers get their books
written and published.
For example: Barbara
could create a series of information products. Each one focused on
subjects like writing one-sheets (something all speakers must have),
how to get started writing their book (including outlines, templates,
and schedules), how a speaker can turn their keynote speech into the
nucleus of their book, how to decide whether to self-publish or try
for a publishing deal...the list goes on!
If she wanted to, Barbara could lead or co-lead
workshops, teleclasses, and seminars on these same topics, all pivoting
around her core brand, which is helping speakers and consultants get
their book in print.
Of course, she would also become sought after as
a speaker herself, speaking to NSA audiences and other entrepreneurial
conferences.
And, she could create a training program, getting
paid handsomely to teach other editors how to serve this big, lucrative
market.
There you have it! A complete line of products and
services, all focused on delivering one result. The advantages to
this business model? In a nutshell: focus, expertise, credibility,
money, brand strength, and business prosperity.
So, are you wondering where the opportunities are
for you in YOUR business?
Creating a signature brand plan is where my creativity
runs wild! If you want customized coaching to design and renovate
your packages, services, and products then watch for an upcoming email
announcing my autumn HorseWise Brilliance Unbridled program.
