If you're looking to give your cash flow a boost
then the easiest place to find new business is with your current
clients. I know you've probably heard this before but I bet you haven't
heard exactly how to make this strategy work.
This
is the "Low Hanging Fruit" strategy. What I especially love about it is
that it's quick, simple and offers more of YOU to your clients in a way
that is abundantly authentic.
You
see, I'm willing to bet that your clients want a lot more help from you
than you probably realize. The problem is, I see a lot of coaches and
consultants minimize their value, and therefore limit how creative they
can be in creating new programs or services that fill their clients'
needs.
Using the Low Hanging Fruit
Strategy gives you the opportunity to create multiple streams of income
for your business, and gives your clients the opportunity to receive
greater value and achieve more of what they want.
Here are 4 quick tips for picking (and profiting) from the Low Hanging Fruit Strategy:
Create a "Platinum" type of program.
This is the same strategy I used last spring to instantly add over
$125,000.00 in revenue to my business and add intensive, highly
personal value to the twelve business owner members. Platinum programs
are incredibly fun to offer because you get to work in-depth with
clients who are highly invested in taking action. (I'll be announcing
my next Platinum Inner Circle at this September's Brand Authenticity Program workshop).
Offer a "Private Day with You" option.
This is another high-ticket offer that is easy for current clients to
say "yes" to. Why? Because they know that a day spent with you (at your
site or at theirs) will give them intensive, hands-on support and
information. Two of my Platinum members have already used this strategy
to bring in over 40% more than they were getting before.
Deliver a "Clients Only" teleseminar focused on their hot topic.
I'm sure you're hearing multiple clients struggle with the same issues.
Create a short, intensive teleseminar designed to bring together your
clients and meet their needs on their thorniest subject. Let them know
it's for clients only. Keep the call highly focused on a specific issue
and charge for it.
Offer an accessory service you see they need.
It will amaze you how often clients do not realize you can also help
them in other areas! Invite them to take advantage of a special
assessment, review or program that covers a "side" problem they're
having. For example: if you're a leadership coach it's likely you see
problems in the area of physical fitness. Why not offer a one-day
workshop or a 90-day coaching program on improving physical health as a
means towards becoming a more fit leader?
Using the Low Hanging Fruit Strategy can easily add an additional 25%-50% to your income this year.
It is the perfect blend of marrying money and meaning because it gives
your clients the opportunity to create greater results working with
you, and gives YOU the opportunity to enjoy harvesting money that is
easily authentically ripe for the picking!
