Even though I lead a simple life, I am a
true lover of luxury. I make sure and surround myself with
the best equipment for my horses, soft fabrics in the clothes I wear,
and high quality, mostly organic food.
As a consumer, I notice that whether it's an extra
smile, personal service, or a gift that arrives unexpectedly, there's
something about adding a luxurious touch to things that makes us feel
special, privileged, and cared for.
In researching how to add a touch of luxury to a
professional service business, I discovered that it can easily be
accomplished for free, or for just a few pennies.
My business model includes adding a touch of luxury
to every service or product I offer so my clients and customers also
feel special and taken care of.
For example, when participants in my HorseWise Brilliance
Unbridled VIP program arrive in Tucson, they're greeted by a private
limo, driven by Ed, the owner of the town car service. I know what
it's like to arrive in a strange city and climb into a cab driven
by a questionable stranger so I make sure my participants are treated
like pampered guests. Ed and his car are impeccably clean. Plus, he
offers a historic narration of Tucson as he winds his way from the
airport to the B&B where they are staying. Very relaxing after
a day of travel!
Another example came my way just last week. I had
filled a prescription at the compounding pharmacy, rather than the
regular chain store. Lo and behold, a week later, I received a phone
call from the pharmacist herself, inquiring as to how I was doing
and asking if I had any questions about my prescription. I was so
surprised and pleasantly shocked!
Did I feel special? Absolutely! The cost to them?
A few minutes of someone's time. Their reward? That one phone call
bought them my loyalty, appreciation, and my repeat business.
Now it's your turn. Where can you add a special
little something to your service? What is something your clients would
appreciate and feel special about receiving? When you look at the
lifetime value of a client, spending a few dollars to make them feel
pampered and cared for is peanuts compared to the value of the good
will you're receiving.
And, I'll let you in on a little secret...when you
add a touch of luxury to your service to benefit your clients, that
feeling of being cared for comes back 'round full circle to YOU, so
you feel cared for too!
