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Marketing Planning Articles |
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All Marketing Planning Articles
How many times have you heard the old adage, "The customer doesn't want a drill, he wants a hole in his wall"? While Karon may disagree with parts of that phrase, one thing is for sure... if you want to increase your advertising effectiveness, you have to stop selling what YOU want the customer to buy and start solving his problems.
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In marketing your business, there's a line *out there* between what's effective for your ideal clients and what's just plain annoying.That line is different for every one of your ideal clients and for every business owner (even in the same industry).
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For most people, the huge missing piece of the puzzle is failing to paint a vivid picture of the bright, positive future that is possible when someone buys from you. Skip the details about the process (2 CDs, 3 sessions, 4 checklists) and zoom the viewfinder straight to the fantastic outcome.
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Marketing isn’t a one shot deal. It’s an ongoing opportunity for you to offer your ideas, packaged into programs, products and services. Just remember that in the long run, making one offer at a time will help you create the ultimate outcome you desire, which is to help more people and to put more money into your purse!
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When you're faced with 'busy times', whether that's a large project you're working on or taking some time away from your business, having a system for keeping your newsletter on track allows you to get your ezine out on time. Read on for my top tips for keeping to your publication schedule!
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As you probably have heard by now - you aren't in the business of (fill in the blank here). You are in the business of marketing. Your marketing must be automated and systemized. Period.
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Before you choose your target market, before you build your website, before you learn the latest online marketing strategies; you must choose an equitable and passive business model that allows your customers to see you as a leader in your industry. Not as a player, but as a leader. Most entrepreneurs start businesses without ever considering their business model and then they spin their wheels for years working a service-based business where they start over each day and have nothing to show for their previous work.
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What do you do when you experience resistance from a potential client? I've found that there are three big blocks that most often come up when anyone is looking at using a professional's service or getting ready to buy a product: Money, Time and Timing. But this isn't REALLY what's going on at all ...
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Are you finding it hard to connect with enough prospects? You are doing all of this great work, but not very many people know about it or at least not enough for the flow of business to be moving smoothly and easily? Stop. Start. Stop. Start. Well, there isn't one perfect way to consistently connect with prospects, but there are many ways!
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Do you have a process for gaining the commitment from your ideal client? This process is of UTMOST importance in your business (whether you work on-line or off-line), but you would be surprised how many people 'wing it.' Now, with that being said, it's also important this system is natural to you--that's why YOU need to develop it.
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Before making decisions regarding changes or upgrades in your business, it will be important for you to survey your customers and/or clients in order to pinpoint what it is that needs to be changed or updated about your business from their perspective.
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Small business owners are busy people, there’s no denying that, and too often we get so caught up in the “business of the business." When it comes to working on our own business, whether it’s the bookkeeping work or filing tax papers or doing some marketing activities, we often feel stressed, anxious, and worried about all the other work that we need to do, too. Rarely do we gift ourselves with the full attention and sacredness that we give to the exchanges we make with others. So here are some tips to help make your marketing work — or any of your work for that matter — a more sacred experience.
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What does Stephenie Meyer, the author of Twilight, do to be successful and how this help you with YOUR business success?
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Want to encourage people on your email list to buy one (or more) of your products or programs sooner than later? Have a sale! The following are 7 ways that you can provide value to your potential clients/customers and still bring in a profit for you at the same time.
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Despite the economy my business has never been stronger. Same is true with my clients, too. You might even be saying, “It’s easy for you Kendall, you already HAVE a 7-figure business” and think that the money just keeps rolling in for me. But imagine how much more money, joy and gratitude you could be creating in your life and business by following these four SIMPLE steps.
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No matter how much a Soul-Preneur™ loves what they do, if they can’t figure out how to TALK about their services they’ll never attract better, higher paying clients. Okay, sounds good but HOW exactly do you do that?
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When used properly, affiliate, or referral, programs are fabulous. So knowing that affiliate programs are "so fabulous", why aren't more people using them to their fullest advantage?
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Many entrepreneurs struggle to create a successful home-based business – going through times of plenty, and times of drought. Want to know a small business success secret? Leverage the online shopping cart technology to automate your business and expose hidden profit sources.
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What keeps you from staying in action towards your desired goals? I can bet it’s that four letter word…FEAR. Maybe your first few baby steps toward your goal were a breeze. And then…it’s time to make a specific request from someone or get out to a networking meeting and say “who you are and what you do” in 30 seconds (when you’re not exactly sure who the heck you are yet!) Taking what feels like a big risk can stop you cold.
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The reluctant client has some objection we may or may not be aware of. And the wallet won’t come out until that objection is taken care of. Unresolved objections are the downfall of any transaction. Here are three tips for getting past the objections so your prospect can experience the benefits of your services.
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Here, in a nutshell, are three strategies to build and market your business –online or off- so it’s a source of pleasure, not heartache.
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Thank your customers for supporting you by sending them a power point presentation.
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Wanna know the secret to my success as a copywriter? Once you get this concept, you're practically guaranteed to boost sales for yourself AND your clients.
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Many of the solo professionals whom I coach are people who offer services. They're coaches, consultants, creatives. They’re amazing people with huge hearts and their own unique gifts and genius to share with the world. But here's the problem: I see many of them focusing on the wrong things.
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You can create powerful marketing that has you easily connecting with your ideal clients - straight from your heart - and in a way that has someone saying, "Yes! I want that!"
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So many small business owners, coaches and infopreneurs sometimes make the mistake of creating or promoting products and services they’re passionate about without really knowing if there is a market for them. This is where keyword research comes into play.
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Would you blow your entire annual marketing budget on just one ad to run once during the Superbowl? Of course you wouldn't. You know that people seeing your message just once wouldn't be enough.
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Appreciation is one of the keys to ensuring that your business experiences financial growth. This, coupled with praise as an integral part of everyday interaction with others in the workplace can make a significant difference in your business.
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The first key into the success of business balance is to recognize that passive energy is not weak, but actually strong and that actually without this energy the male energy of action is weakened. You may be going around acting, acting, acting, but without this passive energy there is no wisdom behind the acting.
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Getting clients from your inner circle is easier than you might think.
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Sadly, so many entrepreneurs shy away from creating connections and building a powerful network because they question whether they even have something of value to share; or are afraid of what would actually happen if a person wanted to become a client; or worry about being ready or measuring up if someone actually does send business their way ...
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What to do when you are on a budget? While in-depth courses and high-level mentorship programs deliver a complete plan for those who are ready to invest and move forward quickly, don't forget about tried and true low-budget learning options.
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How many times have you thought "If only I had more clients, all my problems would be solved"? Most businesses - regardless of whether micro, small or corporate giants - have found themselves believing that all their business problems would be solved if they could just get more clients. True? Well, maybe.. read on.
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Creating an online survey is very simple. By designing a survey and sending this to your contacts, you can poll targeted groups quickly and in detail while obtaining real time results.
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During my recent vacation I tried very hard to completely forget about work. But while traveling throughout California I just couldn’t resist picking up a few marketing “gold nuggets.” I think you too will find them insightful.
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Discover 12 deadly marketing mistakes and how to avoid them. This is part 2 or a 2-part article.
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Discover 12 deadly marketing mistakes and how to avoid them. This is part 1 or a 2-part article.
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Sure-fire 10-step formula to quickly get started as a coach or consultant. And, if you are a well established practitioner, these ten tips may just give you the swift kick in the pants you need to re-invigorate your marketing.
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”But this won't work” said Steve. “I’ve tried it in the past and had no response.” Does this sound familiar? My newer clients often resist implementing certain strategies based on past experiences. However, I usually find out that it wasn’t the strategy itself – but how it was implemented that caused the dismal results.
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Building a coaching or consulting practice can be rewarding and lucrative. Sadly, many who get started on this path simply can’t make it. Almost daily I talk to people who give up on their dream of “solopreneurship” and, resentfully, join the ranks of job seekers.
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It seems nowadays every marketing guru and their brother-in-law has a “deadly sins and how to fix them” book, ebook or at least an article! But apparently nobody is reading this stuff! How do I know? Because nine out of every ten businesses continue making the same marketing goof-ups.
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5 Marketing Lessons from Apprentice: How a Team of Donald Trump Apprentice Wannabes Made $12,788.94 from Thin Air in Just One Day.
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Are you on track for hitting all your business goals for the year? A quick check-up of your promotional efforts can reveal "week spots" and help identify what needs tweaking to give your business a healthy boost in the next few months.
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Did you know that Max Factor was a marketing genius? You won't believe the strategies he used to get the rich and famous clamor for his services and products. His strategies can be simply replicated in your business to attract all the new and repeat clients you want. Here is how...
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The biggest investment you make into networking is your time. And most people don’t budget it adequately to maximize their results.
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A marketing rip-off that makes me sick! If you are interested in learning how to better promote your business, there are hundreds of "gurus" out there ready and eager to RIP YOU OFF!
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Even though business networking can quickly put you in front of how new prospects, help you create life-long strategic alliances, get more referrals and simply find people you really enjoy hanging out with, majority of professionals have no clue how to make their networking count. Sound familiar?
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Did you know that most solo-professionals hire the Cheshire Cat as their marketing consultant? Frankly that’s the only conclusion I can come up with watching so many excited entrepreneurs eager to build a great business but ending up overwhelmed by too much information and
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Lately, I've been hearing a lot of reasons about the tough times and why people aren't making money. But what I'm not hearing are all the reasons why people can make money. So what are YOU doing to increase your revenue this year, this month, this week?
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Marketing plans are great guides for business owners, and a book marketing plan is the specific tool you will use to find and create places to sell your book(s). Learn how to develop a smart marketing plan that will help you sell more books.
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There are still some skeptics out there who may not understand why you should change your marketing to be more receptive to women, but just look at the numbers!
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As business owners, we often neglect to book time to work on our businesses. The good thing about a lull in your business is that it forces you to do this — if you take advantage of the opportunity presented to you. Here are 10 ways to do this.
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As a business owner, you know you need to market your business. So, you sit at your computer and come up with your “elevator pitch.” You hang out on Facebook, looking for people to “friend.” You perfect an article and start thinking about what you’ll do with it. You buy dozens of information products and books on marketing, looking for a way to make it all easier.
While these tactics can be smart, there’s a problem.
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The difference between highly paid soul-preneurs and everyone else, is that they follow the formula religiously. Luckily, the formula includes ample opportunity to be yourself -- authentic, genuine, powerful and confident.
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Find out the real secret behind successful marketing.
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Entrepreneurs and small business owners know they need to market their business to make more money and attract more customers, but they often don't know how to go about it. That's why the FOCUS Marketing™ Method is such a powerful tool. Learn it today.
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There is always the temptation at the start of a new year to set the whole marketing machine up in advance. If you’ve been a solopreneur for more than, say, six months you know how overwhelming the endless to-do’s get – especially the repeated ones like podcasts, blog posts, ezine issues, online article distribution, tweets and more. (Well, OK, tweets are addictive, but all the other stuff sometimes gets forgotten in the big shuffle of running your own biz.)
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Ever gone shopping with your spouse or loved one to buy a large-ticket item? It won't take you long to find out that you both make buying decisions VERY differently. So how does that affect your marketing strategies?
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Do you need corporate clients? Make it easy on yourself and create a plan with a logical, different approach. Read Audrey's article and get inspired to try something new...
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This article will support you in getting involved in your local, regional, national or international professional associations. There is a professional association for almost any career field you can mention, and most association’s welcome new members.
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What’s so important about writing down goals and what keeps 95% of people from doing so?
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Using stories is one of the smartest things you can do to increase the effectiveness of your promotional campaigns. Learn why!
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What questions do you need to ask yourself during a recession?
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If you're a bit concerned about how to stay in touch with your community during these tough economic times I have a solution for you. The answer is NOT to pull back. In fact, the people who actually make the extra effort NOW will stand out head and shoulders above everyone else because the impulse for many is to pull back. Here's whatcha do...
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Are you tired of working so hard for so little? Are you overwhelmed by all the experts offering their expensive programs? You can make good money with good marketing planning. Read this article to get started today!
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Is your definition of success realistic? Do you have unrealistic expectations of yourself? This can make you feel overwhelmed and unhappy. Read this article to get what you really want right now!
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Having trouble staying calm and centered in "this economy?" You're not the only one. Learn what you can do about it.
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Learn the seven marketing habits of super-successful companies.
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Whether you are a professional in a solo-practice or own a small business, chances are you feel overwhelmed when it comes to marketing. While you may be an expert in your field, consistently attracting new clients probably isn’t one of your strengths. Here is just a short list of "marketing culprits" that are likely keeping your business from reaching its full potential.
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Women are high value customers because once they join your brand, and are happy, they are likely to stay loyal to you. What's more is women talk a lot to their friends. They talk about what they like and they talk about what they don't like. So you definitely want to keep your female segments happy and loyal. Here are some devices you can use in your marketing right now to ramp it up.
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I once had a client who would tell me he figured out how to "fix" his business and what he needed to do to succeed. Unfortunately, he did this DAILY. Each day he had a new marketing strategy that he would drop everything else to implement. It was exhausting as well as counterproductive - for both of us. Does this sound familiar?
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How will your business weather the Darwininan Cleanse occurring in the business world? Weaker, poorly managed companies will become extinct, creating more opportuntities for the strong. But, will your business make it through these tough economic times? Discover five strategies how to market your business in a tough economy.
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Learn the keys to creating a client communication Plan - a simple system for building a relationship with your prospects.
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In Part I of this article series, I shared how I've used my inner and outer environments to support creating a million dollar business. Since you're marketing YOU, how you feel and how you think about yourself plays a big part in how successful your marketing will be. Here are three more environments you want to pay attention to so that you can focus on what REALLY brings in money and joy to your business.
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Recently I was named the Attraction Marketing Expert at IdeaMarketers.com. Stepping into that "expert" role publicly has me thinking about Attraction Marketing and what is it, really?
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Everyone is talking about how terrible the economy is. The belief that we are all in trouble can negatively affect your business more than the original problems! Ride out this storm with these 3 secrets and come out ahead!
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Have you ever ignored that funny feeling you got and it cost you? Perhaps you invested where you shouldn't have or you signed up for something that gave your computer a virus. Your intuition can save you a lot of trouble - and money - if only you will listen!
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In a recent GRO (Get Results Online!) article, I talked about some of the ways in which small business owners are damaging their relationship with me - without realizing it. Now I realize the same things aren’t going to annoy everyone. But I thought I’d share with you my top 3 pet peeves with how some other independent entrepreneurs are (not) creating relationship with me.
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This is the third article of a three-part series. I'm illustrating the marketing challenges of a small business. If you don't remember anything else about marketing, remember this: Frequency is king.
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This is the second article of a three-part series. I'm illustrating the marketing challenges of a small business.
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If you're focused on only what you can get from a prospect, your fear of not signing on the prospect or being withholding about the amount of time you're spending with this person, your energy will be resonating at a very low level. This makes all the difference in the world when you are interacting with someone (actually, even more than the words you say!).
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One of the Million Dollar strategies that's helped me experience rapid growth in my business is to make certain that my environment supports my success. What I'm talking about goes beyond cleaning out your desk drawer and simply hanging a crystal from your ceiling fan string.
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We all recognize the importance of having a business plan (even if we haven't yet done one), but do you recognize the value of a good marketing plan? While most marketing plans take up a few pages of the standard business plan, I recommend you take the time to create a dynamic marketing plan if you really want to kick your business into high gear. A good dynamic marketing plan is ...
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Are you providing your market with what it wants? This is key to running a successful solo business - providing the solutions to the problems that your niche are having, and delivering the solutions in a way that they want - not what you think they want! There is a difference! Read this brand-new article where I share with you three simple strategies as to how you can find out this information, and put your market research on autopilot!
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There are challenges in marketing of a small business. Read one to find out how one marketing expert helped her client.
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It used to be if you were a small business, you were at a distinct disadvantage with your marketing compared to the bigger companies. No more. Small business owners will actually have an edge over bigger companies thanks to the emerging marketing model. Yes, you heard right. Emerging marketing model. The old ways of marketing are dying. And a new regime is coming of age.
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Wouldn't it be silly to go to your high school prom in sweat pants and Reeboks? With just a little imagination and Yankee ingenuity, we can transfer that analogy over to your internet marketing strategy. It's pretty silly to have a website without the online equivalent of dress/shoes/hair that's going to capture your visitors' attention. So what should you do?
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Are you struggling to find a new twist on advertising or marketing campaigns? If you're a small business owner, you know exactly what I'm talking about. Having to come up with new ideas for a long-term client (or even your own business) can be overwhelming. But never fear. Here are three ways to get those creative juices (and new ideas) flowing.
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Same old same old just doesn't sell anymore. To make your marketing stand out, you need to get creative. Below are five tips designed to get your creative juices flowing.
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It's not your grandfather's communications model. Communications has drastically changed. Target markets are fragmented, customers have more demands on their time and they've learned to shut out the majority of marketing messages out there. The old ways of marketing don't work the way they used to. To succeed in the new communications model, you need every advantage you can find. And that includes harnessing your creativity.
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When I first joined Gold's several years ago, I didn't pay much attention to the "muscleheads" - the professional bodybuilders. But I've come to realize they can teach us a lot about marketing and business success. Here are 7 lessons we can all learn from.
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It's a dilemma that most small businesses and startups face: You must market and advertise, but you're strapped for cash. Fortunately, ideas, energy and imagination can make up for meager marketing budgets. Whether you're an established company or a nascent
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For most small businesses, all marketing is local marketing - as it should be. But even if your company is regional or national in scope, it's a good idea to "go local" to select, targeted communities.
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When I meet people and they say they're going to start an "Internet business", I get worried. It's as if that's all they need to know -- not what they're selling or who their customers are. (I mean, when faxes first came out, did you hear people saying they were just starting a "fax business"? Not really.) The Internet is just one type of media that can sell for your business, and it follows a sales cycle like any other. It's not magic ... it's a process. But once you WORK that process, it CAN work like magic! Here's a look at the five basic parts of the Internet sales cycle.
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In 2002 psychologist Daniel Kahneman won the Noble prize in economics for his Prospect Theory. I admire how he has applied psychology principles to business, and would like to share one theory with you: The peak-end rule.
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How can you use the power of metaphors in your marketing? There are several ways. Here are a few.
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Marketing is all about psychology—both the psychology of you, the marketer, and your prospect, your potential client or customer. Here are some tips to using the psychology of effective marketing to build your business and improve your customer relationships management.
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Having the right mindset for your marketing can mean the difference between amazingly impactful marketing and marketing that is blasé and falls flat with little to no results. Learn ten marketing mindsets that will help you stay the course and focus, expand past your comfort zone, and keep your energy up so you don't get down on yourself and get frustrated with your marketing before you've given it a chance.
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You see, all marketing plays on either pleasure or pain. But... sometimes "Pain" works better.
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Here are 10 of my favorite ways of building relationships with clients and potential clients and gain more success for your business.
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My mom was visiting recently and during our mother-daughter shopping time I noticed something interesting. Almost all of the stores I made a purchase at asked me if I'd like to get on their mailing list. That's very smart. However, the WAY in which they did this made a big difference in my answer. I said NO to almost all of them because they simply did not make it enticing for me. I mean, who WANTS more junk mail? So if you simply ask me if I'd like to be on your mailing list, the answer will usually be NO. So how do I want to be asked?
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What does America's past-time have in common with marketing? Plenty! Read on.
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To prepare yourself to magnetize your ideal clients you want to first pre-pave the way for connecting with your ideal clients by having two strong, EnergyRICH® legs to stand on.
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Implement these tips and watch your business soar.
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The “Pie in the Sky” Marketing Tool and method consists of using a combination of four active and four passive marketing techniques to create a very powerful, yet easy-to-implement promotional campaign system. Use this marketing panning tool and watch your income soar!
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Do people want what you are offering or are you guilty of the "father know best syndrome"?
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Do you have to have everything be perfect BEFORE you get into action. Are you so worried about making a mistake in your marketing that you end up not moving forward. Learn why “Anything worth doing is worth doing poorly at first.”
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Marketing your business doesn't have to be overwhelming. The trick is to create effective marketing rituals that are easy to follow through on each day. Here are six marketing rituals to make sure marketing gets done and you bring in a steady stream of new clients.
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Learn to recession proof your business. During this time solo entrepreneurs stand the biggest chance of not only surviving, but thriving. Learn why.
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Are you tired of the feast or famine rollercoaster ride? Discover a simple and tasty 3-step formula you can use to boost your business' growth!
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Most solopreneurs have a very limited marketing budget and are constantly looking for inexpensive ways to market their businesses. Public speaking is often free, and usually the group will buy your lunch! Read more to learn how to put together a talk and how to book speaking engagements.
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The small, solo and micro businesses that jump on these trends quickly will have a real edge over the majority and will create a bigger opportunity for success this year. Look at each of these trends and brainstorm how you could integrate them into your business.
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Learn the top ten ways to increase the number of collaborative interviews you conduct and in turn increase your profits.
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To make it truly effective, your overall marketing objective should be establishing rapport and building a relationship with potential clients until they’re ready to become paying clients. And then continuing to be someone they like and trust so they will buy from you again and again.
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Getting something for nothing feels good and smart solopreneurs know that buying decisions are based on emotion. But which bonuses are best to offer and how do you do it on a tight budget?
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How do you consistently find time to work 'on' your business instead of in it. Employ these simple, effective tips and you'll be on your way.
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Your overall marketing system is probably the most important system in your business and the one that can also be most overlooked (hard to believe, I know, but true).
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Getting clients through speaking engagements is one of the fastest ways to grow your leads list---if you do it right. Banish mediocre speeches with these four uncommon speaking tips to make your speeches both extraordinary, and memorable.
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Marketing your business is one of the biggest challenges for any solopreneur – it’s a task we all find quite daunting, and are simply overwhelmed by all the information that’s available.
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Does it ever feel to you that it's taking forever to see results with your marketing efforts? If so, you're experiencing something called the 'Marketing Flywheel Effect'.
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If you're going to advertise, you need to be smart about it -- or you can quickly find yourself with a blown budget and not much to show for it. Here are seven questions to ask yourself before writing out that check.
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In the competitive world of nature, flowers must both attract and reward their insect visitors in order to ensure that the flower’s pollen is distributed. In the garden of business, are you doing these 5 things to both attract and reward your “insect visitors?”
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Out with the old, traditional marketing plan, and in with the new Marketing Soul Plan for spicing up your business, and your life in 2008. Discover five key elements for creating your own Soul Marketing Plan.
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Handling emails, filing, problem solving (unless you are solving clients' problems), administrative trivia, surfing the 'net, sorting your Outlook files, paying bills, fiddling with your website, creating brochures... are a waste of time. These tasks don't put women entrepreneurs closest to the money; they pull them away from i
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Playing small with our marketing strategy keeps us feeling small as well. The antidote is to set the marketing strategy bar high, aiming attract dozens, hundreds or even thousands of people, not just one or two. When we stretch ourselves with this type of vision we leapfrog our thinking past its comfort zone, right into the "gulp" zone.
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You can prevent difficult client situations from occurring and minimize those that pop up unexpectedly. Simply watch for the early warning signs and then follow the "Horse Whisperer for Business’ five tips for handling difficult clients with grace and elegance.
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Motivate yourself and others using my direct marketing innovative marketing ideas to get three new clients now!
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Potential clients need to feel that you understand their problems before they can trust any solution you may offer. By selling symptoms, successful entrepreneurs communicate to their prospects that they understand their needs. But jumping in too soon with a solution could blow the sale. Here is the secret to timing a symptom-focused sales message.
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Forget the worrisome over-planning of a traditional “marketing campaign.” Let go of the anxiety created by the check (and re-check) lists of your past. My business coaching clients have implemented this surprising marketing shortcut, and increased the results of their product or service launch.
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Do you often find it difficult to make time for your marketing activities? Or do you find that when you do market, it's not consistent enough to bring you the results you want? Marketing your business is as important as what it is that you do. If you embrace that, you will stop struggling so much and reach a whole other level of success!
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Producing a television ad for your small business can seem a daunting, intimidating and expensive task. Fortunately, with today’s easy access to the tools and technology of TV production, creating a TV spot is well within your reach. Television veteran Lou Bortone explains how to navigate the TV production maze.
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There are a number of things you can do today to create a successful business. The key to success is founded in adopting a positive attitude and investing your time and effort to take consistent daily actions. This article shows you 15 ways to get a great start.
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Are you suffering from feelings of indifference or a lack of concern when it comes to marketing your business? Marketing apathy is widespread among today's businesses. Here are 10 solutions for overcoming apathy that you can start using today.
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What is it like from a marketing perspective to be yesterday's news? We rely on what is tried and true in marketing because it is usually safe, tried, and tested. This article shows you 15 ways to become a forward thinker and stay in today's news.
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When it comes to marketing you need to be able to come out on top. With more than 3,000 marketing messages pummeling consumers on a daily basis you can not afford to be boring. By using some simple strategies you can add Zest and Appeal to your marketing campaigns.
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Being inconsistent when it comes to marketing your business can be a recipe for disaster. Nothing is more irritating to a potential customer than inconsistency. Here are a few areas to think about to rev up your marketing efforts on a consistent basis.
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Hesitation, when it comes to marketing, can mean the difference between making a sale and walking away empty handed. Consider these areas, examine where you might be hesitating, and think about what opportunities you may be missing because you allow an opportunity to pass you by.
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Being in a quandary prevents you from moving forward in developing and marketing your business. One of the first things we need to recognize about being in a quandary is that we are, in fact, in one! There are a number of easy, simple things that you can start doing today to get yourself out of that place of being stuck.
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We are bombarded with thousands of marketing messages daily...on television and the radio, on the internet, in magazines and newspapers, on billboards and other signs, and even at the bottoms and on the backs of receipts. in order to get heard, we need our marketing messages to be clear and concise. To be successful in business, our messages must clearly target a specific audience, explaining to them the features and benefits of our product or service. How can we ensure that our messages are all that they can be?
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As a business owner it is your mission to develop a marketing strategy to offer your potential clients a way to improve their situation, solve a problem, provide more value, or open new opportunities to motivate them to buy from you. These ten powerful tools, taken from The 90 Day Marketing Marathon Blunders from A to Z will support you in creating meaningful connections with your customers and provide real time solutions to challenges of today.
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Taking my struggling consulting business online and following the business model I now do turned everything around for me, financially and otherwise. So when I started hearing from my mentors that I might want to add some offline marketing tactics back into the mix, I was hesitant to say the least.
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Want to build your fan base by attracting more clients and customers to you and your products and services? Then build a platform. A platform is media lingo for having a solid base from which to pitch your work. It's about numbers, about how many people know what you do.
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Are you working with the same level of client you were a year ago? How about the same type of client as two years ago? If the answer is "yes" then it's time to look at moving "up-market."
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How many times have you heard the same sound bites come out of your mouth to your clients, prospects, and audiences, almost boring yourself to tears in the process? Imagine generating money directly from those sound bites, from those pearls of wisdom that effortlessly trip off your tongue. Yes, it is completely possible, and here�s how to do it.
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Learn how testing is vital in marketing.
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Here are some tips that will help you seriously build your platform.
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Whether you're just getting your business started or you're thinking of a logo facelift, you'll want to consider these tips before you proceed.
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Most of us build our small businesses around a basic talent, skill or passion that we assume will easily make us profitable. Yet our surveys show that attracting new customers is the main area where small and solo business owners (SBO�s) say they need help. Learn more.
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MarketingSherpa's Business Technology Benchmark Guide (published July 2006) brings you the real-life marketing results data, statistics, and practical numbers you need to improve your marketing strategy and results.
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The single biggest, non-renewable asset you have is your time. There are only three things you can do with it: waste it, sell it, or invest it. As an entrepreneur or a service professional, what you do with your time acutely impacts how much money you can make. If this year you want to make clients come to you, earn a six figure income, become the expert in your chosen field, positively impact lives of many people, gain fame and earn respect of your peers � you have to invest your time into creating Marketing assets!
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There is really no shortage of new business, there is only a shortage of knowledge how to get this business. Here are a few strategies to get your business buzzing with new customers or clients:
1. Get on the phone!
2. Get out and meet people!
3. Stop competing and start leveraging!
4. Ask for referrals!
5. Crank up your follow-up!
6. Forgive your ex-clients!
7. Catch a COI!
8. Educate, educate, educate!
9. Start thinking strategically!
10. Stop getting and start giving!
11. GET HELP!
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Marketing is more than just one technique. It's about becoming proficient at many little things. Here is my list of a few of those little things. I call them '15 Irrefutable Marketing Proficiencies'.
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Develop Your Marketing For Your Potential Clients. Not Yourself. Follow up, Follow Up, Follow Up!
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Producing consistent results for our clients is really the only way we can justify our existence as Independent professionals. Everything else is missing the point.
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Solopreneurs can get off the feast-or-famine rollercoaster through consistent marketing activities. This article describes an easy-to-follow monthly marketing plan approach.
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In order to get the clients and projects you want, your business must be visible to your Ideal Clients. To become visible, master the following 15 proficiencies.
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Marnie Pehrson, award winning novelist, and founder of over 10 successful websites and mother of six introduces you to 7 business building strategies that she learned the hard way - she learned these after 13 years of business. She shares these techniques with us and shows us how to avoid the mistakes she made. What does Marnie do now to build her businesses? Some of which are LocateACoach.com, BuildEbooks.com and IdeaMarketers.com - read on to find out.
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Do you struggle each month to round up new clients? Are you able to 'succinctly' say what you do in one sentence? What baby steps can you take today to get more people to do business with you? Read this practical article from a well established author, founder and creator of Idea Marketers, 1Chapter Free, Build E-Books.com, , and mother of six! Yes Marnie Pehrson has the experience and credibility to help you establish yourself too.
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Thinking ahead about packaging can save you time, make you money and relieve frustration in getting your product to market. Retailers want to work with vendors who are reliabe and proactively thinking about how to sell more products. Help make their job easier.
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Attraction marketing is about making a customer for life not just making a sale. People like buying but they hate being sold stuff. Attraction marketing is based on alignment with Universal law and the principles of positive energy not on struggle, lack, and resistance. When using the principals of attraction marketing you are leading not selling. Learn 7 tips that will get you ready to put attraction marketing into action.
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When running a small business it is very important to lay out a plan of where your business is, what would you like to bring to the world through your business, where you want to take it and plan the best way to get there.
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Are you trying to be perfect? Trying to plan everything ahead? Standing in your own way? STOP. Learn what to do instead!
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You can be the greatest at what you do, but if nobody knows about you, you'll be quickly out of business. As a Solo Entrepreneur, we must shift our thinking to "Marketing is More Important than Mastery." Learn what is needed in your marketing plan to achieve this.
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Leveraging allows you to achieve your desired objectives with more speed and less effort. Read about 3 of the many ways in which you can employ leverage in the running of your business.
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As Solo Entrepreneurs we use two basic strategies for marketing: writing and speaking. Rose Hill explains why it is important to create a list of your 10 Most Important Business Principles (MIBP) and utilize them in your marketing efforts . Without them, she claims your marketing efforts will be too diffuse to really grab the attention of your intended ideal clients.
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Entrepreneurs pay a lot of attention to the mechanics of marketing and we often discover that their knowledge of marketing techniques is quite good already. What they might lack is the right kind of marketing attitude.
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10 things you can learn about running your small business from the Lord of the Rings trilogy.
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Learn - and eliminate - the 5 most common marketing errors that solo-entrepreneurs make.
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Effective Solo Entrepreneur marketing is not an activity to be done in spurts, it should be constantly happening in your business. If we think of marketing as an engine, it needs to be ticking over steadily at all times. A quiet spell now often signals a lack of marketing six or nine months ago.
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