6 Key Questions To Ask Yourself That Will Help You Generate More Leads.....and Clients

A question I’ll often ask my clients and students is “Why should your Ideal, High-Paying Clients do business with you?” Very often they’ll think for a while and say something like “Well, I’m good at what I do.” It’s a very important question that you must be able to answer clearly and decisively for you to attract your Ideal, High-Paying Clients to you in a big way.

You must be able to answer the following questions about your business:

1.    What ONE thing sets your product, service or business apart from the rest of your competition?

2.    What is unique about your business in terms of your client/customer experience?

3.    What do you offer that your competitors don’t?

4.    How exactly do your clients or customers benefit by working with YOU?

5.    What pain do you remedy for your clients or customers? What ails them?

6.    How does working with you or investing in one of your products take away their pain? (Remember clients only invest in something that relieves their pain.) Your program, service or product must take away or relieve their pain in some way.

By knowing the answers to these questions and articulating them clearly to your potential clients you can then position yourself and your business easily and clearly to attract your Ideal, High-Paying Clients. Everyone is busy today. As a result you must be able to communicate exactly how your clients will benefit by working with you or investing in one of your products. When your prospective clients see any of your marketing materials and realize their pain will go away or be much relieved by working with you of course they will be attracted to you and find you.

Your potential clients have no idea of the results they will get from you unless you tell them.  You may think they know how they will benefit by working with you or investing in your products just because you are “there” but they won’t.

Once you can answer these six questions use the answers to help you craft your “compelling marketing message” for use on your website and in all of your marketing materials. By doing this you are setting up your marketing and positioning yourself to generate leads and to attract your Ideal, High-Paying Clients to you in your business.