Before making decisions regarding changes or upgrades in your business, it will be important for you to survey your customers and/or clients in order to pinpoint what it is that needs to be changed or updated about your business from their perspective.
When sending a survey, your goal is to have maximum participation and to make your survey as simple as possible. You may create a hard copy survey or an online survey with a web based tool such as
www.Zoomerang.com or
www.AdvancedSurvey.com.
We recommend that you send customer surveys quarterly. It is important as a business owner for you to stay current and to keep your finger on the pulse of what it is your customers want and need and how to deliver the best service possible.
The questions should be written as specifically as possible as it relates directly to your business (i.e., naming specific products, services and events.) The goal is to look for common threads of problems, concerns or recommendations. We recommend an online tool for this purpose in order to provide you with actual percentages of your results, but a hard copy survey tool is acceptable as well.
If you blog you can also ask your survey questions, one at a time in a post, then ask people to respond in the comment section of your blog. You may hesitate to have any negative comments appear publicly, but nothing will put you in better light than to graciously accept the feedback then publicly respond to the feedback and make changes accordingly! People appreciate both courage and action!
