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Recommended
Niche Marketing Articles |
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For start-up and early stage small and home based business owners the pressure to nail down a lucrative niche and create multiple products and services is anxiety producing. I see this with my small and solo business clients all the time.
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Have you settled on a niche yet? I know it’s not an easy decision to make for most service professionals and it’s the most important decision you will ever make in your business. It can mean the difference between a thriving business and a total lemon.
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How do you become more authentic? Under all the messages you've received about yourself is the "real you". How to uncover that you? It's always there...it just needs some silence and support to emerge...
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Copywriting is a team sport. There is you (the writer) and the reader. But the reader has all the power. She gets to decide when the game's over. As soon as the reader is gone, no one is there to read the copy! So anticipate what's going to keep her interested and intrigued ahead of time. Here's how it's done.
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To help you get your next three clients, fast, here are three simple tips taken from the same system I used to leap from frustrating 5-figures to what is now a multi-million dollar coaching business in just a few short years. Truth is, I STILL use this same system, so you know it works!
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Learn how to drill down to your target market.
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The term “target market” is a business term meaning the market segment to which a particular good or service is marketed. Fair enough. But what does that really mean to us as business owners?
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If you’ve been learning about marketing for a while now this won’t be big news to you: to be successful in your business — no matter what it is — you must narrow your focus so that you can concentrate on a niche.
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We've all heard how important it is to identify our "niche" or even "sub-niche" business. Entrepreneurs often struggle with pinpointing exactly who to serve. If we frame it as finding out who needs us most, it becomes a very different situation.
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No matter what your business is, you need a website. These days it’s not a luxury, it’s a necessity. When you’re in business people expect to be able to learn more about you on the internet. You may be thinking that in order to have an effective website you need to be ready to fork over thousands and thousands of dollars for the latest technology and high-end customized graphics. This is absolutely not true!
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Many of the solo professionals whom I coach are people who offer services. They're coaches, consultants, creatives. They’re amazing people with huge hearts and their own unique gifts and genius to share with the world. But here's the problem: I see many of them focusing on the wrong things.
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It’s so important to target your marketing toward the specific group of people who might buy from you, rather than too broad a group of people. How do you do this?
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One of the biggest challenges many of my clients have is getting enough visitors to their websites. And not just any visitors, but the right kind of visitors - the ones who are high quality prospects for you.
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Are you afraid to choose a niche for your product or service? Are you afraid that you'll be limiting your business if you narrow your niche down too much? If you answered yes to either of those questions, you are not alone. Lots of new business owners struggle with this issue.
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"Do I always have to come up with something new?" This is a question I am asked often by my private clients, and the answer is a resounding YES, if you want to continue to grow your business. Here are 5 easy ways for getting and staying hot in your market.
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So, do you know the people buying your products and services?
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Often business owners view market niche as narrowing their sales potential or cutting into a profit margin. The truth is, a narrowly defined market niche gives your business POWER. The clearer you are about your market niche, and the more passionate you are about helping them, the more likely your income will substantially increase.
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The importance of a "target market," is very true because we honestly can't serve everyone. If you feel resistance (a.k.a. fear) beginning to bristle, perhaps because you believe you'll lose business by not being willing to work with everyone, just pause for a moment and ask yourself...
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It doesn’t matter how good your product is or how much you believe your target market NEEDS what you’re selling. If it’s not a good fit, it isn’t going to matter because they won’t buy. So the first thing you need to look at is this...
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Are you convinced that you would be happier as a self employed person but are not sure what the heck you would do to make money? Here are some ways you can uncover what your self employed work might be.
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Shift your mindset to choosing a niche sooner rather than later. Learn why.
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Have you considered using assessments to your business but didn't know where to start? Assessments have now easy to use online and have a long "shelf-life" and can generate new client leads. Maximize their use today.
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If you broke your leg, would you go to a family doctor or an orthopedic surgeon? Well, your potential clients want niched experts as well. It's crucial to pick the niche that's best suited to your expertise.
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But the question remains - just when do you stop tightening your niche? Often when I suggest to a consulting client that they need to go tighter, a certain common fear arises. What if I draw the niche too small? Won't my market be too small?
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If you pick the right specialty, you can have your clients lined up out the door.
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Are you attracting the wrong kind of prospective clients to your solo business? If you find your prospects asking for things you don't offer, of you just plain find them irritating to deal with, it may not be about them! Your home based business marketing plan may be in need of a little fine-tuning.
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Women, like men, are vastly different and fit in multiple categories making market research more challenging, but incredibly important.
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Your business card is one of the BEST and easiest marketing tools you can (and should!) use to stand your business out from all the other businesses that are doing what you do.
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Market to Fewer People And Make More Money? This doesn’t seem logical. However, it’s true. If you dare to focus your efforts on a select group of people you will enjoy more success and it will be easier and more fun! The key is to claim a niche – a select group of people whom you serve to the point where you become an expert. This results in being better known, getting great referrals, having greater success and making more money!
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Do you get discouraged or stuck in building your business because you think there's too many others to compete against in your niche? A lot of solo business owners feel this way, especially when they are first starting out. I don't want you to give up before you really get started, so I'd like you to consider thinking about your competition in a different way.
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When you're deciding whether or not to hire someone or invest in their product, doesn't the image they project go a long way in making you feel good about parting with your hard-earned cash?
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If creating a strong, memorable, authentic brand has been eluding you then take a look at each of these areas for your answers. And if you already have your brand you can use this list as a "brand checkup."
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Growing a thriving business is a lot like tending a garden. Here are 3 recommendations on how to keep your client garden full of gorgeous, delightful clients...and the weeds outside.
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Every niche has struggles and challenges. In order for you to build a viable business within that niche, they have to have problems that they really want solved. This article gives you 5 keys to look for to decide if a niche is a viable one for your business.
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Learn how to use teleseminars to find out exactly what your niche wants.
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How well do you know your market? Like - really know them?
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In the marketing world, you hear a lot about micro-marketing, niche definition, and so forth. But not a lot about WHY this kind of focused and disciplined approach is important.
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Before you settle on a niche for your small business, you need to do some research. I'm sure you have an array of talents, knowledge, interests and passions. Not all of them are marketable and you don't want to be batting your head against a wall trying to become profitable. Learn how to settle on your niche.
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Let's get something out of the way right now:
You might be afraid to choose a niche for your product or service. I know there can be the fear that you're limiting your business if you narrow your niche down too much, but that simply isn't true.
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Should you choose a niche or shouldn't you? Or should you wait until the niche finds you and coach anyone and everyone in the meantime? Learn more.
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As a self-employed professional you need to be selective about your clients, even in today's economic climate. Use this 7-step process to identify your ideal clients.
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Learn 9 tips to uncover your target market's problems and increase your success.
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Your target market is a specific group of people you will focus on selling your services to. It is the most critical step in marketing! Learn 10 essential criteria to use to select the target market for you.
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Have you ever had a client/customer that was more trouble than they were worth? Maybe they were always late to pay, or didn't do what they said they'd do. Maybe you just had a personality clash, or they expected more than you were able to offer. Whatever the situation, chances are you had an inkling when you first met that client...a tiny voice that you didn't listen to, that was probably overshadowed by the bigger voice that said, "hey it's business, I'll take it!" Learn to say "No!" to those clients, before they start draining your energy!
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Learn how becoming a specialist can help in your marketing, focus your work, and increase your value to your clients.
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