Business
Tips/Marketing Ideas
that Boost Your Income
PLUS our NEW free
ebook:
25 Surefire Ways to Capture
More Clients, Get More Done
in Less Time, and Increase Your Income - in 90 Days or Less!
We respect your privacy. Your
personal information
will NEVER
be shared. You can unsubscribe
anytime. ~ Privacy
Policy
|
|
|
|
|
Are you a coach or consultant to Solo Entrepreneurs?
Want to reach more self-employed small business owners with your classes
and articles?
Learn how to become a
Solo-E Certified Expert
|
|
Articles >
Marketing Basics >
Niche
|
 |
It doesn’t matter how good your product is or how much you believe your target market NEEDS what you’re selling. If it’s not a good fit, it isn’t going to matter because they won’t buy. So the first thing you need to look at is this...
|
Articles >
Marketing Basics >
Niche
Finding Your Perfect Work
- Ann Ronan, Ph.D.
Are you convinced that you would be happier as a self employed person but are not sure what the heck you would do to make money? Here are some ways you can uncover what your self employed work might be.
|
Articles >
Marketing Basics >
Niche
To Niche or Not to Niche
- Alicia M Forest
Shift your mindset to choosing a niche sooner rather than later. Learn why.
|
If you broke your leg, would you go to a family doctor or an orthopedic surgeon? Well, your potential clients want niched experts as well. It's crucial to pick the niche that's best suited to your expertise.
|
But the question remains - just when do you stop tightening your niche? Often when I suggest to a consulting client that they need to go tighter, a certain common fear arises. What if I draw the niche too small? Won't my market be too small?
|
Articles >
Marketing Basics >
Niche
Are You Specialized Enough?
- Kendall SummerHawk
If you pick the right specialty, you can have your clients lined up out the door.
|
Articles >
Business Basics >
Running Your Business
Articles >
Marketing Basics >
Niche
1 Sure-Fire Way to Get Networking Results
- Heather Dominick
I remember being introduced to the concept of "business networking" when I started my first business. I thought, I will NEVER be able to do this. I remember getting ready to go to my first networking event and whining to my husband (then boyfriend), "I was miserable at this kind of thing when I was dating! How could this ever help my business?" And then I realized about networking what I've come to know about so many aspects of building business ...
|
Are you attracting the wrong kind of prospective clients to your solo business? If you find your prospects asking for things you don't offer, of you just plain find them irritating to deal with, it may not be about them! Your home based business marketing plan may be in need of a little fine-tuning.
|
Your business card is one of the BEST and easiest marketing tools you can (and should!) use to stand your business out from all the other businesses that are doing what you do.
|
Market to Fewer People And Make More Money? This doesn’t seem logical. However, it’s true. If you dare to focus your efforts on a select group of people you will enjoy more success and it will be easier and more fun! The key is to claim a niche – a select group of people whom you serve to the point where you become an expert. This results in being better known, getting great referrals, having greater success and making more money!
|
Do you get discouraged or stuck in building your business because you think there's too many others to compete against in your niche? A lot of solo business owners feel this way, especially when they are first starting out. I don't want you to give up before you really get started, so I'd like you to consider thinking about your competition in a different way.
|
Articles >
Marketing Basics >
Niche
Are You Walking Your Talk?
- Alicia M. Forest
When you're deciding whether or not to hire someone or invest in their product, doesn't the image they project go a long way in making you feel good about parting with your hard-earned cash?
|
Articles >
Marketing Basics >
Niche
Finding Your Brand
- Kendall SummerHawk
If creating a strong, memorable, authentic brand has been eluding you then take a look at each of these areas for your answers. And if you already have your brand you can use this list as a "brand checkup."
|
Articles >
Marketing Basics >
Niche
5 Keys to a Viable Niche
- Alicia M Forest
Every niche has struggles and challenges. In order for you to build a viable business within that niche, they have to have problems that they really want solved. This article gives you 5 keys to look for to decide if a niche is a viable one for your business.
|
Learn how to use teleseminars to find out exactly what your niche wants.
|
Articles >
Marketing Basics >
Niche
The Power of Micro Marketing
- Suzanne Falter-Barns
How well do you know your market? Like � really know them?
|
In the marketing world, you hear a lot about micro-marketing, niche definition, and so forth. But not a lot about WHY this kind of focused and disciplined approach is important.
|
Before you settle on a niche for your small business, you need to do some research. I�m sure you have an array of talents, knowledge, interests and passions. Not all of them are marketable and you don�t want to be batting your head against a wall trying to become profitable. Learn how to settle on your niche.
|
Articles >
Marketing Basics >
Niche
Why You Need a Niche
- Alicia M. Forest
Let's get something out of the way right now:
You might be afraid to choose a niche for your product or service. I know there can be the fear that you're limiting your business if you narrow your niche down too much, but that simply isn't true.
|
Articles >
Marketing Basics >
Niche
To Niche or Not To Niche
- Tessa Stowe
Should you choose a niche or shouldn�t you? Or should you wait until the niche finds you and coach anyone and everyone in the meantime? Learn more.
|
As a self-employed professional you need to be selective about your clients, even in today's economic climate. Use this 7-step process to identify your ideal clients.
|
Learn 9 tips to uncover your target market's problems and increase your success.
|
Your target market is a specific group of people you will focus on selling your services to. It is the most critical step in marketing! Learn 10 essential criteria to use to select the target market for you.
|
As the US and world economies continue to endure one of the most challenging economic periods in recent history, there�s a quiet revolution taking place in how we balance our careers with our family life.
|
Have you ever had a client/customer that was more trouble than they were worth? Maybe they were always late to pay, or didn't do what they said they'd do. Maybe you just had a personality clash, or they expected more than you were able to offer. Whatever the situation, chances are you had an inkling when you first met that client...a tiny voice that you didn't listen to, that was probably overshadowed by the bigger voice that said, "hey it's business, I'll take it!" Learn to say "No!" to those clients, before they start draining your energy!
|
Learn how becoming a specialist can help in your marketing, focus your work, and increase your value to your clients.
|
|
|
