To the "outside world", when you create
your brand you create unlimited opportunities to leverage what you
do into high payoff programs, information products, teleseminars,
joint ventures, workshops and more.
On the inside, creating your brand gives you a powerful
sense of identity, mission and alignment with your Unique Brilliance.
You feel as if the heart and soul of who you are is now (finally!)
in tune with building a successful business.
But what if you're struggling with trying to figure
out what your brand really is?! If you're struggling with creating
a high-impact, high visibility brand that tells me three vital elements
are missing from your business.
Luckily, once you focus on, discover and integrate
these three missing elements your brand will "pop!".
If creating a strong, memorable, authentic brand
has been eluding you then take a look at each of these areas for your
answers. And if you already have your brand you can use this list
as a "brand checkup."
#1 What results do your clients experience from
your service?
In my Brand Authenticity workshops I ask participants to create a
list of not just one or two results, but THIRTY! Why so many? Because
it forces you to dig deep and get really specific.
For example, let's say you're a life coach and you
love to work with women on finding better balance in their lives.
That's a tough sell (even though most women will wistfully acknowledge
they
need more balance!). Your list of thirty
results may include items such as your clients start a regular exercise
program, pick up a long-wished for hobby, join a book club, ask for
a raise or set clear boundaries with their kids about doing their
homework.
Now, isn't that a lot more tangible and sellable
than quasi-results like "be more accepting", "be happier"
or the ubiquitous (and sorry, nearly meaningless) "put themselves
first for a change"?
My coaching challenge to you: You
don't need to wait for my next Band Authenticity workshop. You can
create this list for yourself starting now. Just pull out a piece
of paper and start listing each and every detailed result you help
your clients achieve.
#2 What problems does your service solve?
Like the prior list, this one too needs to be more than just an answer
or two. Again, aim for thirty problems your service helps your clients
solve. It's okay if some of your answers overlap with your prior list,
just be sure you are detailed and specific in what you list.
#3 What are you a stand for,
no matter what
?!
Great brands have power and punch to them. For example, Maureen, one
of my Brand Authenticity clients created the brand "Real Relationships."
Another client, Jack, created "The Christian Business Profit"
(I love the play on words with this one!).
Both Maureen and Jack are clear on what they stand
for and that shows up in a powerful, compelling brand name. So, what
are YOU a stand for, no matter what?! The "no matter what"
part matters because it will move you out of complacency or fear and
into that courageous, vibrant, determined place where your passion
breathes fire and life into your words.
Your powerful, authentic brand is just waiting to
be discovered! So what are you waiting for?!
