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Articles > Marketing Basics >
Pricing

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There is a ritual to raising your fees. First, you tell yourself you can't do it. Then you begin to fantasize about what you would do with the extra money. Finally, you gulp, make your decision and take the plunge. What can help move you through these phases faster and easier is understanding that there are hidden, guiding principles to raising your fees.


The idea of raising your fees may cause you to feel a sudden lump in your throat and your hands to go clammy. Well, have no fear! Here are 4 ways you can pave the way for your clients to comfortably say "yes" when you announce your new fees.


Hands down, the simplest way to make more money is to raise your fees. Oh, I know what you're thinking! "The economy is too iffy to raise my fees. I don't want to lose the chance of getting new business." Here are 5 tips on what NOT to do so you don't unknowingly sabotage your success with the simple strategy of raising your fees.



Small businesses with solid pricing strategies can reap the rewards of higher profit margins, and increase chances of business success. Learn about 3 pricing strategies that will help take your business to a higher level of financial performance!


Embarrassed to discuss your prices? Here are seven common reasons we can't talk about them and tips on how to overcome them.


Money is an emotionally loaded word. After success coaching thousands of women entrepreneurs, I've observed that how we're feeling about money shows up in our decisions and the actions we take.


Uh-oh...it happened again, didn't it? Your prospective client hinted that they may not say "yes" to your offer so you offered a discount...again!


Here are 3 quick tips to make raising your fees a simple, "no big deal", natural step you take in creating more success in your business.


Are you in the cycle of undercharging for your service, resenting that you are not making more money, then feeling guilty?


Here are five clues (plus a bonus clue) that will tell you, clear as day, if you can comfortably and easily charge more, starting now.


Here are 3 simple ways to charge more and get it, plus feel confident about it!


Here's a great checklist you can use to create your own client capturing back matter.


If you know you undercharge (hey, who doesn't?!) then let me share with you a few pointers.


Do you find yourself competing on price when talking to potential clients? Find out how to position yourself and your services as unique so you will no longer be considered an a commodity.


Wouldn't you want to charge more for your services and get it? Every day a countless army of solo-professionals mistakenly make the price their only competitive advantage and end up selling their services way too cheap.

Fortunately, increasing your fees can be easier than you think. But before I share with you a few "how-to" tips, let's first explore what's getting in your way of charging more.



Has anyone ever said to you, "Your price is too high and I'd like a discount." In this article Tessa outlines two approaches for responding to this comment. One of the approaches even has the potential for you to make a bigger sale than you originally anticipated. Curious?


Do some clients ask you to do things for less than your rate? Don't fall into the trap of lowering your rate just because your "client's" budget has been cut or they are trying to bully you. Here are some tips to counter these types of situations and get what you are worth.


Having helped price and sell many hundreds of different products for online sale in the last four years, Andrea Lee offers some of the most important things to bear in mind.


Savvy advice to help you determine correct pricing and make your business more profitable.




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