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Pricing

Do You Cringe At Pricing Your Services?


By Kendall SummerHawk
Print | Email | Comments | More by Kendall SummerHawk


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Related Info:
How to Charge What You're Worth and Get It!
Other Articles > Marketing Basics > Pricing


Are you in the cycle of undercharging for your service, resenting that you are not making more money, then feeling guilty?

The #1 obstacle I see with most entrepreneurs is undervaluing what they do. I get tough on this early on. Why? Because I value what you do and I make it my mission to make certain you do too!

The belief I hold to be true for you is:
You are talented, wise and knowledgeable in your area of expertise.

The tip I have for you to help establish appropriate pricing:
Make certain that the LOWEST fee you charge is one you are COMPLETELY happy with!

The coaching I have to give you as a shot-in-the-arm:
Get over it!

Ready for a change? Right now, list the 5 results clients get from your service. GO ahead, I'l wait...

Now read them over and ask yourself, “What is that worth to them?”
Your answer may be in dollars or in an intangible value.

Now look at your current pricing and increase each level you have. How much? That depends how much you have previously been undercharging!

About the expert(s):
Kendall SummerHawk, the "Horse Whisperer for Business" delivers smart, savvy ways entrepreneurs can turn their hectic business into a smooth-running, fun, 6-figure money-making dream. To learn more about her book, Brilliance Unbridled, and sign up for more FREE tips like these, visit her site at http://www.kendallsummerhawk.com

© Copyright 2007, Kendall SummerHawk



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