"Charge more?!" my client exclaimed.
"I don't think I could do that."
"Really? Why not?" I asked her.
"Well, because..."
What followed were umpteen reasons that sounded
legitimate. Sort of. What I didn't hear was the
real
reason.
Fear.
Fear of being rejected and fear of being disapproved
of certainly.
But the real fear is of not being good enough.
Fear of not being good enough is rampant in our
country. I'm on a mission to UP our self-confidence, one business
owner at a time!
So, shall we start right now?
Here are 3 simple ways to charge more and
get it, plus feel confident about it!
#1 Shift the focus where it belongs
It's not
your value you're charging for.
It's the value of the
results you're producing for
your clients. There's only one way to do this and that's to investigate,
thoroughly, what the value of those results are for your clients.
In measurable terms. Really!
#2 Give your fees the mirror test
I love this tip! Stand up and take a look in the mirror. Now say your
new fee out loud (there's no point in doing this with your current
fee because I know it's too low). How do you respond? With a bit of
a gulp? Or with the thought, "That's too low!"
Keep upping the amount until you get to where you
audibly gasp. Go down just a notch and there's your new fee.
#3 Stop comparing what you charge to others in your
industry
Nearly everyone undercharges so if you're comparing your rates to
others, guess what you're now doing too? Go back to tip #1 and #2
and you'll have a new fee that's appropriate to charge AND you feel
confident about.
