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Are you a coach or consultant to Solo Entrepreneurs?
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Articles >
Marketing Basics >
PR
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Performing a one woman show at a summer fringe festival has LOTS of lessons for platform builders, because ultimately it’s all about marketing. At the end of the day promoting a one woman show successfully really IS no different form building and promoting any platform. Learn how.
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Whether you want to build your business, position yourself as an expert, or get a book deal, great exposure is key. When you get high-quality publicity, you get instant credibility and expert status.
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One of the best business building strategies is with publicity. Here are five of the many ways to attract low-cost, high-quality publicity. Enjoy the instant credibility and business growth.
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Almost everyone feels a bit nervous about delivering a presentation before a group. Follow some basic guidelines for preparation and delivery, and you can transform your nervousness into positive energy that achieves the results you desire.
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Want to ensure you make the most of every networking opportunity? Here's what you do...NOT!!!
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PR is one of my favorite marketing methods, but it can also be one of the more frustrating ones. Even when you do everything right, you still might not get the publicity you want. Before you launch into something that could end with you becoming hairless (and investing in a sizeable hat collection) ask yourself the following questions.
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Imagine floods of people visiting your retail store or Web site, and buying $1,000’s of dollars of product…and you didn’t have to spend a dime! The MOST powerful marketing and advertising on the planet is available to just about every business... yet over 90% of businesses never use it! Not even once! A well-written press release targeted to the proper media contacts can change your life.
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Getting your name on everyone's lips in your niche market ought to be a priority for every coach, consultant, designer and every other small business owner. By cultivating "mini celebrity" status for yourself within your industry, the more your business will begin to produce the kind of opportunities, money, prestige and fulfillment you desire. Here are 3 quick tips to help get you started:
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Have you ever caught yourself watching TV news or shows and see someone else talking about your idea, product or service? If you’re like most of us, you declare, that Should Have Been Me? What did your competition do right? Preparation is the answer and it is a key ingredient in your formula for success. Learn how to get ready for your big media moment.
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Dictionary.com defines 'vibe' as a distinctive emotional aura experienced instinctively; "that place gave me bad vibrations"; "it gave me a nostalgic vibe". How can someone improve or create a vibe in their business?
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Learn tips for building relationships and guaranteeing repeat business.
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Celebrity endorsements are a staple in advertising, with more than 20% of all ads today featuring a famous face, voice or likeness. The reason is simple: Celebrities sell. Consumers pay attention to celebrities because they are attracted to the familiar. Using a celebrity to promote your company can add awareness, credibility and star power to your business. Hollywood veteran Lou Bortone explains how.
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Articles >
Marketing Basics >
PR
Word-of-Mouth Marketing
- Lou Bortone
Word-of-Mouth marketing may be the oldest form of advertising but, as a marketing discipline, "WOM" is still a relatively new phenomenon. Viral marketing, buzz marketing, blogging, community marketing, customer evangelism and other "consumer-to-consumer" techniques all inspire people to recommend your product or service. Properly executed, WOM marketing is an incredibly effective weapon in your marketing arsenal, because the message comes from a trusted source.
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Local public access TV stations may be the best kept secret in America. Where else can you get free access to training, equipment, support and the local airwaves all in one location? For solopreneurs, local access TV is an opportunity to produce your own TV show, become known in the community and build your reputation as an expert in your field.
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Haven't you read an article or seen a news story recently where you thought, "I could do that." But, how come it was someone else and not YOU on TV/radio or in the newspaper? Chances are they've done the work to get noticed. Sounds daunting, doesn't it? It doesn't have to be. The good news is there are a few low and no-cost strategies to help YOU get noticed by the media. Here are five publicity tips you can implement today.
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Articles >
Marketing Basics >
PR
HELP: I need a Press Kit
- Monikah J. Ogando
The purpose of a press kit is to let the outside world into the inner workings of your organization. Paint a picture. Tell your story. And do it all with your audience�s listening in mind. Speak to their listening. Do they want to see your experience? Are they more interested in finding out your credentials? Or how well known you are in your community? Find out how to do this and what is needed in a press kit.
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You want to develop soundbites that speak to who you are, what you do and how well you do it. Susan Harrow of PRSecrets shows you how.
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How do you boost your business? It all starts with what is called a "press release" or "media release." Learn the secrets of getting your release noticed by the media.
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Follow these five tips to becoming a soundbite genius.
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You have nine seconds to tell the world your message. Are you prepared? Discover the five ways for developing the right soundbites.
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Articles >
Marketing Basics >
PR
When It's OK to Brag
- C.J. Hayden
Most of the time, the only people aware of significant events in our business are the individuals to whom we are speaking. We are hanging back when there's boasting to be done.
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Speaking is a marketing strategy you can immediately embrace to get in front of potential customers. Speaking puts you within handshaking distance of your best prospects, many times helping you close sales before you leave the room.
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