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Recommended
Public Relations Articles |
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The objectives of good PR are to build awareness, to stand out from the crowd, to deepen the relationship with existing customers, and to gain new ones. And it’s not difficult to do—not if you know the insider secret of how to attract the media’s attention. There’s just one very simple rule you have to stick to if you want to succeed beyond your wildest dreams. All will be revealed soon.
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As a business owner, when you win awards, people notice. It becomes a point of differentiation. It's yet another feather in your cap that will boost your own confidence while increasing your credibility at the same time. Here are few tips that will help you to win awards.
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In the world of public relations, press releases are the explorers. They travel far and wide, visiting media outlets everywhere, and presenting information about your products and services. Media people decide whether or not to cover your business based in large part on those hard-working press releases. So, there's a lot riding on them. Therefore, it pays to take a little extra time to make sure they're outfitted correctly for the job.
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Have you been waiting for the “right time” to get to work on your platform? There’s no time like right now to get going, and with the New Year, you’ll have some momentum to keep going. Here are 12 great tips for building your platform... and please note...these are NOT marketing tips, they just show you how to live as you build into your greatness.
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Are you feeling stuck when it comes to promoting yourself and your business? If so, you are in good company. A recent study showed that women fall short of men in the area of self-promotion. Here are seven myths and truths about self promotion, which I prefer to call "raising your profile."
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Here are 3 more success tips that you can implement RIGHT now to get the exposure you need to be seen as an expert and to become a “go to” person in your field.
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Are public relations a big mystery to you? Here are 3 success tips that you can implement RIGHT now to get the exposure you need to be seen as an expert and to become a “go to” person in your field.
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Speaking (in person) is one way to get clients, and get clients fast! Here are my quick tips on how you can get in front of lots of people at once!
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Even though I’m a pretty courageous and bold person by nature, I used to hold myself back. I shied away from my full brilliance. I didn’t tell others that I had been on Fox News, or Martha Steward XM, or that I sat in Oprah’s office with a senior producer who wanted me on the show. It wasn’t until I shifted my mindset, owned my star qualities, and created my Premier Signature System that I was able to shine as a distinguished expert in my field- someone who helps solo-entrepreneurs quickly ascend into financial freedom and lifestyle luxury. And when my clients follow the simple templates in my “Laser-Focused, 6-Figure Business Blueprint”- they, too, rise into expert status. And it’s in this place, of being the leader in your field, that you are truly able to help more people, charge higher fees, and deliver premium results. Read on for 3 tips to help you get there.
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Putting together a Press Kit can be a great marketing tool to use to bring more exposure to you and your business. There are a lot of myths about Press Kits. The truth is a Press Kit is an awesome way to bring more exposure to you and your business AND get you noticed!
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Whatever kind of writing you do, knowing how to successfully network and meet people is critical to your success. You can leverage networking opportunities to increase readership of your books (people love to know authors and to tell people they personally know the author of the book they're reading) get clients for a coaching or copywriting business, or line up speaking opportunities.
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Have you ever had done something you thought was a really good idea at the time and then it completely backfires on you? What should you do then?
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As a coach, consultant, author or speaker or other small business owner, you are always in the mode of creating your "expert status." That means that you know enough about your clients, their needs and desires and solutions to help them, that you can claim expertise in this area. With social media, it's easy to create and share real examples of your expertise. Here are 5 easy examples of how to post pictures on Facebook to build your "Celebrity with Integrity" platform.
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One of the key strategies for success with your business or practice is to have a sign-up form on every page of your website --- or at least a link to your sign-up page --- and there’s nothing much more thrilling than to have people start signing up for your stuff. And nothing is quite as depressing as when they unsubscribe.
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As you increase your level of visibility, you need to have a plan in case you say or do something in public that gets misunderstood, misinterpreted, or was simply a stupid thing to say. Here are my 5 tips for what to do when you stir up the pot and don't like the taste of what you've created.
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There are some definite strategies you need to use when writing a press release that gets results. There are also some long-standing, proven ways to completely and totally ruin your release. In an effort to help you get what you want out of your next press campaign, Karon would like to share the top three “bombs” with you.
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In helping clients build confidence with sales presentations and overcoming performance anxiety, I have noticed that many of them relate to getting and effectively using support to improve your presentations. We often feel as though we need to tackle everything on our own, and we neglect to take advantage of the support available to us.
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Do you do public speaking? Then you've got an automatic list machine!
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So, you’ve just gotten a new client. Congratulations! Now, how can you best set the tone for a long, productive and professional relationship?
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Plan a breakfast or luncheon, and invite ten friends and colleagues. Telling them what you are up to can boost your business.
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Here are some eCard services that are available for you to use with your clients.
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There is what I call a “Hierarchy of Connection” – the higher the level of your connection, the more credibility you have and the more likely prospects are to turn into clients and refer others to you – think of this as the “know, like and trust” factor you hear so much about.
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To market yourself prepare a list of topics that you can speak on with relative ease to groups. Contact local organizations, charitable or for-profit groups and offer yourself as a public speaker for one of their upcoming meetings. Learn how.
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Performing a one woman show at a summer fringe festival has LOTS of lessons for platform builders, because ultimately it’s all about marketing. At the end of the day promoting a one woman show successfully really IS no different form building and promoting any platform. Learn how.
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Whether you want to build your business, position yourself as an expert, or get a book deal, great exposure is key. When you get high-quality publicity, you get instant credibility and expert status.
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One of the best business building strategies is with publicity. Here are five of the many ways to attract low-cost, high-quality publicity. Enjoy the instant credibility and business growth.
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You have your press release ready to send. But before you hit that "send" button, take a moment and run your press release through this checklist.
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PR is one of my favorite marketing methods, but it can also be one of the more frustrating ones. Even when you do everything right, you still might not get the publicity you want. Before you launch into something that could end with you becoming hairless (and investing in a sizeable hat collection) ask yourself the following questions.
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Imagine floods of people visiting your retail store or Web site, and buying $1,000’s of dollars of product…and you didn’t have to spend a dime! The MOST powerful marketing and advertising on the planet is available to just about every business... yet over 90% of businesses never use it! Not even once! A well-written press release targeted to the proper media contacts can change your life.
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Getting your name on everyone's lips in your niche market ought to be a priority for every coach, consultant, designer and every other small business owner. By cultivating "mini celebrity" status for yourself within your industry, the more your business will begin to produce the kind of opportunities, money, prestige and fulfillment you desire. Here are 3 quick tips to help get you started:
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I remember being introduced to the concept of "business networking" when I started my first business. I thought, I will NEVER be able to do this. I remember getting ready to go to my first networking event and whining to my husband (then boyfriend), "I was miserable at this kind of thing when I was dating! How could this ever help my business?" And then I realized about networking what I've come to know about so many aspects of building business ...
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Dictionary.com defines 'vibe' as a distinctive emotional aura experienced instinctively; "that place gave me bad vibrations"; "it gave me a nostalgic vibe". How can someone improve or create a vibe in their business?
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Learn tips for building relationships and guaranteeing repeat business.
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Celebrity endorsements are a staple in advertising, with more than 20% of all ads today featuring a famous face, voice or likeness. The reason is simple: Celebrities sell. Consumers pay attention to celebrities because they are attracted to the familiar. Using a celebrity to promote your company can add awareness, credibility and star power to your business. Hollywood veteran Lou Bortone explains how.
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Word-of-Mouth marketing may be the oldest form of advertising but, as a marketing discipline, "WOM" is still a relatively new phenomenon. Viral marketing, buzz marketing, blogging, community marketing, customer evangelism and other "consumer-to-consumer" techniques all inspire people to recommend your product or service. Properly executed, WOM marketing is an incredibly effective weapon in your marketing arsenal, because the message comes from a trusted source.
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Local public access TV stations may be the best kept secret in America. Where else can you get free access to training, equipment, support and the local airwaves all in one location? For solopreneurs, local access TV is an opportunity to produce your own TV show, become known in the community and build your reputation as an expert in your field.
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You want to develop soundbites that speak to who you are, what you do and how well you do it. Susan Harrow of PRSecrets shows you how.
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Follow these five tips to becoming a soundbite genius.
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You have nine seconds to tell the world your message. Are you prepared? Discover the five ways for developing the right soundbites.
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Most of the time, the only people aware of significant events in our business are the individuals to whom we are speaking. We are hanging back when there's boasting to be done.
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