I used to play small when it came to talking about my business because I was afraid of sounding "salesy" and then I discovered the easiest, most-simplest thing I could do to increase my client numbers - I shifted from selling to serving. That's right. So much began to happen ... I felt better about myself, started falling in love with my business and door upon door opened up with opportunities to serve the highest good of all: clients who need what I have to offer AND my business profits. Tapping into your uniqueness (how you're here to serve) will assist in making the language of your offer (verbally and on all marketing materials) easy-breezy!
Here are 5 quick-to-the-point-steps that will help you shift from selling energy to serving energy (and raise your business profits!)
Step 1 - You must first become aware of all the qualities, individualities, expertise, and gifts that YOU offer. The nitty-gritty bits about who you are and what you do that truly stand you out from all other entrepreneurs "doing what you do". There is no need to activate the energy of competition once you truly tap into your uniqueness.
Simply Put: No One Else Can BE You
Step 2 - Use this awareness to shift from a place of telling (this is what I do and why you should want what I have) to a place of being. It allows just-being-who-you-are to be activated as your main business offering and then also growth tool - instead of feeling that you have to sell yourself (convince people that they want what you have).
Step 3 - Develop your own system, program or step-by-step process. This is what I call your Unique Serving System (U.S.S.) This gives you language to describe your business and offering and gives potential clients something to tangibly grab on to. Connect to your heart when developing your U.S.S this way you are very clear about your business as an AUTHENTIC offering.
Step 4 - Appreciate yourself and what you offer. Heck, you should be proud; you have your OWN system/process/program! This raises your energy, has you excited about how you're here to serve your clients and customers and, trust me, is very attractive!
Step 5 - Become extremely anchored in what makes your U.S.S - you. Use this anchor as the center to your website, marketing materials and in all your business conversations. After all, it's the foundation to your serving.
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** Bonus - Now you no longer find yourself trying to find the right words to describe who you are and what you do - whether while speaking or writing about your business. It's very clear to others what you do and the process you use to do it!
EnergyRICH(tm) Call To Action:
- Make a list of everything you "do" in your business.
- Take yourself through the steps of what you do when servicing a client or a customer. Start at the VERY beginning i.e. in that first meeting or the moment they land on your website or walk into your story.
- Condense this into anywhere from 5 to 11 steps.
- Wahla! You have YOUR Unique Serving System. Get creative. Find a name for each of the steps and your overall system. Have fun with this!
