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Articles >
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Multiple Streams of Income >
Information Products
Your Marketing, Her Stress, and the Buying Woman
- Lorrie Morgan-Ferrero
Women are truly fascinating creatures! We're not exactly ONE SIZE FITS ALL, are we? So, the next time you want to sell a product or service to women, think of the following questions.
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Multiple Streams of Income >
Information Products
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Marketing Basics >
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Sell More Online By Offering a Big Fat BONUS!
- Alexandria K. Brown
I don't know about you, but I secretly love watching infomercials. I enjoy dissecting how they sell, how they get people excited, how they entice people to take action now and pick up the phone and order something they completely don't need! As you know, these programs always offer a huge bonus or multiple bonuses for people who buy. Why do they do this? Because it makes the offer completely irresistible. The same strategy works extremely well online too. Using BONUSES is also a great way to add more value to your program or package, enabling you to raise your price point. And you don't have to spend any money creating your bonus products if you don't want to. Here are 7 ideas to get you started offering a bonus ASAP.
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It doesn’t matter how good your product is or how much you believe your target market NEEDS what you’re selling. If it’s not a good fit, it isn’t going to matter because they won’t buy. So the first thing you need to look at is this...
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For those individuals who have given you permission to contact them, you might want to use the following guidelines. Learn what marketing studies tell us.
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You've put a lot of investment into your website, and perhaps even more into various marketing activities to drive traffic to your site. And it's working -- your traffic numbers are up. You are halfway there -- now you need to turn those visitors into subscribers.
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Most small and solo business owners don’t begin to see the profit potential in their business. If you own a small or solo business, I’m sure you had a big dream when you started. Whatever your dream was, it certainly included making the most of your business. Here are just a few tips that can help you be more successful than 90% of your competitors.
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Learn how to ask good questions with prospecting.
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Learn 5 no cost to low cost ways to begin your exposure to market you and/or your business.
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Want people to buy what you have for sale? Then you have to ask for the sale. Really! Learn more.
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Articles >
Marketing Basics >
Sales
Don't Be So Nice!
- Audrey Burton
Are you too nice? Your nice-ness might be getting in the way of making a profit! Business is not a popularity contest - everyone does not have to like you. In fact, if you are too nice, you are probably missing out on great business relationships and more sales. Read this article for 7 fabulous affirmations and other terrific advice.
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Do you hate sales? I will challenge that statement, if you will let me. Often small business owners think they hate sales because they feel out of control during the process and experience a lack of confidence. Sales is actually very easy! Read on to learn more...
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If you plan to market your product or service with a booth at an expo or trade show, you need to prepare! What is your intention for the day? Who will be there? What will get them excited to meet you? Read on to find out!
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If you are a small business start up, a micro or solo entrepreneur, you're probably wondering where to find the money that will allow you to grow your business.
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Tapping into your uniqueness and using it effectively is the "Hidden Key" to increasing business sales. Accessing this part of who you are and what you offer through your business will assist you in languaging your offer to your prospects and clients in a way that has them saying, "Yes, I want that!" This goes for verbal conversations AND on all marketing materials.
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Marketing Basics >
Sales
Call Reluctance
- Cheryl Vallejos with Guest Frank Brogni
How can you overcome call reluctance and call without fear?
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The thing about Cabo, Mexico, is you're surrounded by a lot of entrepreneurs. From the people peddling their wares on the sidewalk to the wait staff and crew members serving you (and working for tips), it's a great place to study what to do if you want to put more money in your pocket. Here are 5 things they did and what you can do in your own marketing to increase your sales.
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Payment options will often give a "maybe" client just the incentive they need to say "yes" to purchase your product. Perhaps because the idea of making installment payments feels more palatable than paying all at once. Watch your sales go up when you implement the following six key tips.
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There are many questions that often come up for new small business owners around offering guarantees - what kind, how long, am I risking too much by doing so, and even if they should offer them at all.
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There are 3 Keys I’ve found to creating an immediate, joyful, and results-oriented connection with your ideal clients; however, the one that’s most important is not only crucial, but also my favorite…a clear CALL-TO-ACTION!
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What I've learned is that practically any business can create an information product. All it takes is branding, creativity, and an eye for how to turn what you do into a marketable product. The other thing I've learned is that if you don't have an information product yet, now is the time to focus on creating one. Here are five reasons why.
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What comes to mind for you when you think of selling? Most people think of selling as needing to convince or manipulate another person. How does that feel? Yuck! Most of us don’t thrive on that. The “need to sell” tends to come from feeling like you are in a lesser position and that you need to convince people of your value.
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Sales
More Prospecting Tips
- Wendy Weiss
Learn more prospecting tips from the Queen of Cold Calling, Wendy Weiss.
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Learn the top 10 cold calling mistakes.
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Learn how to fill your sales pipeline.
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Articles >
Marketing Basics >
Sales
Prospecting Tips
- Wendy Weiss
Learn 10 tips to prospecting new clients.
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Learn the four biggest blocks that prevent you from selling.
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Give yourself a pep talk before you make the call.
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When you visit an ice cream shop, you can usually get a free taste of any flavor ice cream you want before you make your decision on which scoop you're going to enjoy. Giving you a taste (or as many tastes of different flavors as you'd like) is an effective way to ensure that you not only order a cone at that moment, but it's also a way to bring you back to try more flavors on another day. You can use this brilliant marketing strategy in building your business as well.
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Client testimonials are one of the most powerful marketing tools you can use. Learn how they can help you attract new clients, increase customer confidence and generate a positive "buzz" about you and your business.
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In the world today customers are looking for certain qualities in the people they do business with. These qualities have been found by the marketing gurus of the world, and if present, will help you develop a customer base that will be with you for the long haul.
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Articles >
Marketing Basics >
Sales
What Is Your Gap?
- Tessa Stowe
Tessa Stowe, sales expert and author, helps readers discover the meaning and use of a "gap" in sales.
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Articles >
Marketing Basics >
Sales
6 Sales Myths Busted
- Tessa Stowe
Tessa Stowe, author and sales expert, busts six sales myths that are holding back your business.
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OK, so you know how I’m always harping about how you have to be unique in the marketplace and stand for a solution that no one else is providing? Frankly that’s the very best way to not only attract media, particularly major media, but also to reach your largest audience. Here is a BEAUTIFUL example of just what I mean.
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Stick to the selling conversation steps you know work. But just what are those steps?
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Here are 5 tips for easily capturing marketing-driven testimonials.
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Learn how easy it is to be bold, stand out from the crowd, and reap the rewards you want.
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Articles >
Marketing Basics >
Sales
Questions Are The Answer
- Tessa Stowe
Sales expert Tessa Stowe shares how you can easily use the right questions so that potential clients sell themselves on your services.
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Author and consultant Tessa Stowe discussed using the "What's In It For Me?" factor in your sales conversations.
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Learn the 8 strategies to guarantee success in cold calling.
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Do you continue to create products/programs/services that you think your prospects need - offerings that seem the most logical to you that will help your prospects do, be or have better - but you can't seem to sell many - or any? This article will teach you the two things you need to remember when creating any offering for your niche.
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Attracting clients requires the dreaded "M" word - marketing. If you're like most service professionals, you recognize the (oft dreaded) necessity of marketing. The tendency is to think that you'e got to have it all together marketing-wise before you can actually get out there and start talking to potential clients. Right? Wrong. Learn the secret that will make your marketing efforts to pay off big-time.
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Articles >
Marketing Basics >
Sales
Easing the Nervous Buyer
- Alicia M Forest
After you've worked hard to put your product or program together, and spent the time and effort to write a compelling sales page for it, you don't want to lose your potential customer or client right at the moment they are sitting there with credit card in hand - at the order link or order form.
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Sales expert Tessa Stowe shares six steps to avoid being perceived as manipulative during your sales conversations.
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One of the most effective ways of getting people to discover and try your products or services is by offering a Free Taste - which is just that, a taste of what it is that you offer.
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Learn how to hook your buyer.
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Are you mystified or terrified by the selling process? Many small business owners start their businesses with great passion, but little experience in how to sell their product or service. Yet, developing powerful selling skills and feeling empowered to succeed at the sales process can make the difference between success and failure.
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Learn how to bring in customers with your small business advertising.
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I always tell my clients to prospect every day, no matter what. I tell them that no matter what is going on with their business (or their life), they should find the time, even if it's only 15 minutes or half an hour, every single day to make prospecting phone calls. Recently, however, I have been guilty of not practicing what I preach.
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Articles >
Marketing Basics >
Sales
What is Selling?
- Wendy Weiss
What is selling? Read on.
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Articles >
Marketing Basics >
Sales
Leaving Messages
- Wendy Weiss
'Hi __________. My name is _________. I'm your ________ sales person calling to introduce myself. I would like to talk to you about what we have to offer.' The above is an actual message that was left on my voice mail. I did not call back. Would you? Probably not. Learn what type of messages you 'should' leave.
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Do you want to reach your prospect directly? Would you prefer to reach your prospect without first having to speak with a secretary or assistant? Then keep these calling times in mind.
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How do you gather all of the information that you need from a prospect? An introductory call is usually fairly short, just a few minutes. You generally do not have the time to thoroughly question your prospect and then also move on to your next step, setting that introductory meeting. So, how do you gather enough information to qualify your prospect and, at the same time, set up the meeting? Learn how.
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In general conversation, many people think they can just wing it or they know what they want to say. On the telephone, however, you have 10 seconds to grab and hold your prospects attention, and frequently, you dont get a second chance. Learn how to make that first impression.
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What can strike terror into the heart of even the most successful sales professional or entrepreneur? What can crush self-confidence, destroy self-esteem and leave even the most seasoned sales professional quivering with humiliation and defeat?
** The Terror of Cold Calling **
But fear not! Here are Top Ten Tips for Terminating Telephone Terror.
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Many of you are cold callingor introductory calling, as I prefer to think about itto set new business appointments with prospects. In order to effectively set new business appointments, it is important to determine the goal of your initial telephone call. Learn what that goal should be.
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One of the most effective marketing tools ever invented is sitting on your desk right now. It�s your TELEPHONE! While many professionals waste time cold calling strangers, some marketing savvy pros are using phone in unique ways to quietly attract more new clients, increase customer loyalty, generate loads of referrals, boost sales and profits all while saving time and money. Would you like to know how?
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Facilitating the buying process can be very straightforward and fairly uncomplicated. Yet most professionals have no idea what it takes to guide a potential client through a decision making process. They are completely lost when it comes to effective follow-up and unsure how to best get prospects to take the 'next step.'
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Dont focus on selling your services. Instead, have conversations where you focus on understanding problems and then people will assume you know how to deliver results. The more you focus on understanding their problems, the more they will trust that you are the one they should be working with. Find out the secrets...
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Are you a solo entrepreneur who hates selling? Do you procrastinate selling more than anything else in your business? Do you force yourself to sell? Wouldnt it be great if you didnt feel that way? Tessa promises there is a solution!
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How do you define selling? A lot of people think of selling as persuading/convincing people to buy things they may or may not want or need. To some, selling is all about closing a deal. Thinking of selling like this is not very empowering to you. Frankly, if you have this perspective on selling, it's no wonder if you hate it. I would too!
So what perspective can you take about selling that will make it enjoyable, exciting and something you look forward to? Sounds like a bit of a tall order doesnt it? Read on.
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Ask questions. Ask questions. Ask questions. In case you didn't get this, ask questions! Asking questions is one of the most powerful keys to successful selling. It really is. So, why should you ask questions?
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Imagine that you are talking to a potential client and they say no, they dont want your service. When could a no be a perfectly reasonable response?
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There is the "fear of failure" and "failure" itself. The purpose of this article is to change your perspective on both, as this may be one of the things that is holding you back from the sales success you deserve.
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Learn how to keep your coachng clients coming back for more.
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If you have been investing a significant amount of time and money pursuing a particular prospect and things just aren't happening, it may be time to determine if the anticipated deal is business in the pipeline or a pipedream.
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There is a lot of information out there on selling, persuasion tactics, and gimmicks to get people to buy. BZ suggests a radical shift in perspective when thinking about the question: How do you get more clients and customers?
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Articles >
Marketing Basics >
Sales
Hard Yes or Easy Yes?
- Robert Middleton
Getting a lot of people initially interested in your services and then failing to get them to say yes to buying your services. In other words, your marketing is working but your selling isn't. Learn some tips to turn your potential customers into yeses.
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As a solo entrepreneur or small business owner, one of our key challenges can be reaching key decision makers in larger companies. Getting to the right person who can seal the deal can be a frustrating experience, especially if you dont have a game plan. Here are three ways to connect with the right people.
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Compelling advice for solo entrepreneurs who struggle to sell their professional services.
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Many of the toughest marketing conversations are the ones that you have with yourself.
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