Caveman Clubbing is Sooo Last Century

Let me give you a reference that's sure to help you in ALL of your marketing decisions when it comes to reaching either the male or female market. It comes down to how both genders are hard-wired to make not just purchasing decisions, but ALL decisions. Ready?
 
Psychology Today says, "We inhabit our high-tech world with Stone Age minds because there has not been enough time to change our psychology to match our environment." In other words we're just cave people driving around in fast cars and talking on cell phones. So here's how I'd like you to think of the two genders. Trust me, this is a huge observation.
 
Men evolved to be providers or outwardly directed, while women evolved to be nurturers or inwardly directed. I don't want this to be an R-rated report but just pay attention to how our energies literally show up in our bodies. You know what I'm talking about. Male directs outward. Female directs inward. Okay, enough about that.
 
Let's take a look at how men and women operate differently in the world. (Of course there are always exceptions, but these are the biological facts . . .)
 
Think back about a couple million years ago (give or take) when we as human beings were just emerging. Largely because of the drive to procreate and the differences in the male/female bodies, certain psychological protections had to emerge. Those drives continue to live on today. Of course as we've developed over time, we have more control over our instincts. But ignoring they exist puts any marketer looking for success at a huge disadvantage. Here's the breakdown of the hardwiring of each gender . . .
 

    * His Drive: Fight competition for tribe status and survival, plus win choice of mate and pass on genetics. That's his instinct. The more conquests, the better for survival of DNA.
    * How It Presents Itself Today: Those qualities translate into a need for success above others or bragging rights. Men are naturally more single-focused. Making more, having more, and showing off more are sources of pride and value.
    * Her Drive: Survive by being taken care of by provider, not being difficult, bonding with other females to create community & raise healthy offspring. That's her instinct. She takes her time to choose mate because women don't have as many potential pregnancies/options in life.
    * How It Presents Itself Today: Women are more community-focused. Women don't want to see a loser. Everyone wins. Kumbaya. Let's hold hands and make a circle. They typically want to give back, make a difference, and make the world a better place.

See, marketing is literally about masculine versus feminine energy. Neither is bad or good. They just are. So the language choices and marketing approaches you use with each gender are monumentally important.
 
What's so exciting about our world today is men are embracing more of their feminine or conscious side while women are experimenting with their masculine or power side. So both sides really have the best of both worlds.
 
Yet, you can't underestimate the hard-wired difference both genders will ALWAYS have when it comes to communication. In order to reach women (or men) you want to come at your target market speaking the same language. (Duh!)