What NOT To Say When Selling A High-End Program

If you think that offering a high-end coaching program means you suddenly have to start “selling” more, let me reassure you, you don’t.

Truth is, I find it easier to close more sales for high-end programs than I do lower level ones. Why? Because when a prospective client is considering making a bigger investment with you, they’ve often already reached a point of frustration because they’re not getting the results they really want on their own.

But that doesn’t mean they’ll come running up to you, credit card in hand, begging you to take their money. You still have to show them that their investment with you is going to pay off for them in both financial AND emotional results.

You still must pay attention to uncovering key information that will let you know if they’re a good fit for your high-end coaching program, and whether you want to work with them or not.

What I love about the “selling” conversation for a high-ticket program like this is the level of connection, intimacy and relationship that can quickly be created between you and your prospective client. After all, you’re beginning a relationship that is more than just a one nighter!

Luckily, knowing WHAT to say, and WHEN to say it is easy. And, once you know these secrets you can apply these tips to any conversation where you want to create a positive outcome for both of you.

To help you succeed at offering high-ticket coaching programs that could easily add 6-figures to your purse, use these THREE simple tips. When you follow these steps you’ll transform your ability to charge higher and higher fees, comfortably and authentically, just like I do.

Tip #1 Don’t Jump Into Selling

Your prospective client is naturally going to be wary of being “sold to.” So relax, take a nice breath, and remember that this is a relationship you’re developing. Focus on connecting to what it is they’ve been struggling with and haven’t been able to solve on their own.

Tip #2 Don’t Jump Into Discussing the Price Too Soon

It’s natural for your prospective client to ask you early on, how much the program costs. This is where you must curb your desire to be instantly helpful, and instead, keep control of the flow of the conversation. Simply tell them you’ll be happy to answer their question. Then ask their permission to ask a few questions first.

Tip #3 Don’t Skimp On Uncovering Their Point of Frustration

If you’re like me, you’re a positive, upbeat person who may not like to focus on the negative. But consider this: if you skip finding out WHY they’re not getting what they want on their own, and HOW that impacts every aspect of their life, you’re less likely to have them sign on with you. And that means you won’t be able to help them.

When you take plenty of time to really dive deep into their unhappiness with where they are now, you’re actually setting the stage for helping them feel better, sooner. That’ll come when they decide to hire you!

High-End Clients Are The Best And Easiest To Work With…

So approach your next big-ticket offer conversation with grace and ease, remembering that this is a long-term relationship you’re creating (and one that is worth tens of thousands of dollars to you…maybe even more!) and you’ll love not only the kind of clients you get to work with, but the money you get to make, doing what you love!