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Are you a coach or consultant to Solo Entrepreneurs?
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Articles >
Marketing Basics >
Writing
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This writing tip will make writing a whole lot easier, faster, and more fun. This could change the way you write articles for the Web, for your ezines, your blog, for all sorts of marketing content.
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Procrastination is the common denominator of why authors don't complete their books. So how can an author overcome procrastination?
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The common denominator of unpublished authors is procrastination. The reasons aren’t unique; they are ubiquitous. The result is the same: another would-be author with plenty of talent and no book to show for it.
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Yuck, it’s that time again, newsletter time. Are you stuck in front of a blank page or computer screen? Do you struggle each time you have to write? People seem to find all other tasks preferable to writing an article. We have a friend who finds himself washing out socks instead of writing. There’s a term for it: "shaving the yak."
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Here's a list of 10 simple steps for writing better articles.
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Articles >
Multiple Streams of Income >
Information Products
Articles >
Marketing Basics >
Writing
WRITING YOUR BOOK: Ten Tips to Get it Done!
- Lou Bortone, The Book Writing Coach
If you’d like to make this year the year you finally write your book, these 10 tips to getting your book done can help.
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Articles >
Marketing Basics >
Writing
10 Keys to Copy That Sells!
- Alexandria K. Brown
Whether you're selling a product or service, these 10 tips are your keys to writing great copy that communicates and persuades ... to get results! These guidelines can apply to Web copy, e-mail, sales letters, brochures, direct mail, and more. As long as your goal is to elicit a reaction from your reader, you've come to the right place.
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Articles >
Marketing Basics >
Writing
How to FINALLY Write Your Book
- Lou Bortone, TheBookWritingCoach.com
If you’ve always wanted to be an author, you’re not alone! However, most people don’t have the time or the know-how, and many simply don’t know where to begin. Fortunately, there are numerous options available to would-be authors who want to publish their own book. If you choose to write your book on your own, here are some additional tips and tactics for finally getting your book written.
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You have your press release ready to send. But before you hit that "send" button, take a moment and run your press release through this checklist.
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Articles >
Marketing Basics >
Writing
Why Hire a Ghostwriter?
- Lou Bortone
Writing a book gives you instant credibility with clients and prospects, solidifies your expert status and builds your personal or corporate brand. However, most aspiring writers cite lack of time, lack of focus or lack of knowing how to physically undertake such an ambitious project. So, many individuals call upon ghostwriters to write for them simply because they don’t have the time or resources to do it on their own. Learn more.
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One of the fastest ways to transform your web site and promotional materials into a client magnet is to add your personality. There are many ways to do this, but here are 5 ways to do this through your writing.
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Articles >
Marketing Basics >
Writing
How to Succeed as a Writer
- Michele Pariza Wacek (Michele PW)
As a professional copywriter, I'm often asked by aspiring copywriters what they need to do to succeed.
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Articles >
Marketing Basics >
Writing
How to Pitch Major Magazines
- Suzanne Falter-Barns
Nothing beats major magazine coverage for sheer credibility. Being able to say you've been written up in SELF, Time, or even that star of the supermarket check out line, Woman's World, helps gain client clout. And it helps you get more media, because editors and writers see one write-up as a flag that you're worth paying attention to ... and many follow suit.
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The idea of publishing a newsletter can feel daunting, even for a successful entrepreneur. The secret that I’ve revealed to my marketing coaching clients is: you need a good system for creating fresh content. If you feel like you're scraping the bottom of the barrel when it comes to fresh article ideas, then these five tips will be a life saver.
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Between creating an e-newsletter, writing email promotions, building stronger copy for your website, developing an information product, and writing articles promoting your next teleseminar, copywriting is a major part of internet marketing for your business. Below are 5 secrets to get you started.
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When you create a small space ad remember this: nobody cares what you look like, how many degrees you have, or how great you think your service is. If it doesn't offer some compelling benefit, they won't call and they won't buy! Here are a few things to consider when writing your next ad that will increase your chances of having a winner.
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Here are 5 tips that can help you improve the conversions of your marketing materials.
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Here are some tips that will help your search for a literary agent.
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As humans, we tend to seek pleasure and avoid pain. The same holds true in your marketing. If you can touch upon your target market's pain, address what it is that they are most struggling with, and offer the solution to them - well, it's a winning formula every time.
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There are a two main reasons why I think small business owners like you and I need to learn how to write our own effective copy. One is because it's one of the most expensive tasks to outsource and the other is that no one knows your business better than you.
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One of the hallmarks of a platform-rich site is your Media Page � and the star of that page is always a compelling bio. Here are a few key tips to help you build credibility.
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You may think you can't write a book. Think again. If you have an uncanny ability to speak eloquently (or at least semi-intelligently) off the top of your head, then you can write a book. In this article, you'll learn the seven simple steps to "speaking" your book.
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Top literary agents get about 400-1000 unsolicited queries every month from hopeful book authors. Publishing houses sometimes juggle 5000. Most of my private clients and participants in my seminar, How To Get A Six-Figure Book Advance, ask me �how is an author supposed to get an agent�s attention when there is so much competition?�
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A seasoned mechanic places his frequently-used tools in the top drawer of the toolbox. Make sure you stoke a supply of verbs in your Chief Marketer�s toolkit. As head of marketing for your small business, you will no doubt be charged with producing copy for your company's marketing efforts. Notice we said produce; some of you may hire out the actual copywriting, but it�s impossible to escape your responsibility of copyreading. You simply can't duck it - you are in charge of the final copy produced under your direction either by an employee or an outside freelancer or agency. Why? Because you are accountable for the sales that copy generates. The only reason to write one word about your business is to sell your product or service. No other motive exists.
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You�re struggling to sell just a few copies of your book, ebook, report or other information-based product each month? Are you stumped by the lack of response you are getting? Your book title is often the ONLY advertisement that stands between your bank account and your prospects wallet. Here are 3 highly successful techniques for turning your mediocre book titles into sizzling, red-hot, money-making titles.
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Articles >
Marketing Basics >
Writing
Ebooks Etc. >
Ebooks
Creating Effective White Papers
- Rose Hill
White papers are documents that influence key decision-makers in making a decision to buy your services or programs. White papers are a write-once, use-many-times document that provides valuable information to your prospects. Why do you want to spend time learning about white papers? Because, used correctly, white papers bring qualified prospects and clients to you.
Report by Rose Hill of Team Solo-E and SoloBizU.com.
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One of your best customers achieved great success with your new service. What can you do with this? Tell everyone their success story! Here�s how�
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