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Writing Articles |
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All Writing Articles
Who of us hasn't written advertising copy that we thought was great only to find out it flopped big time? Why? When you wrote it, it seemed very persuasive. You included lots of benefits and even gave a money back guarantee. It got YOU up and moving so why did your customers turn their heads?
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Whether you love to write or not, the written word is still one of the most influential ways to reach your audience, get your message out to the world and give people an opportunity to resonate with you.
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Regardless of some nay sayers, the long copy sales letter continues to be the hub of all direct response copy. But long copy does not work on its own. Much like a wheel, a sales letter won't do its job without its support spokes. Each of these spokes requires specific copy. Here is how you use the Sales Letter Copy Wheel to get that sales letter rolling along . . . and boost your bank account at the same time!
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One of the biggest online marketing challenges is getting enough visitors to your site. Attracting traffic isn't a cut and dry process - there isn't one perfect way to do it. But there are many ways that, when used collaboratively, will build you a nice stream of visitors.
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The first 3 steps to writing a profitable ebook are absolutely critical and most people either don't do them properly or they don't do them at all. Without them, writing an ebook is just a shot in the dark; with them, it can be the door to a whole new way of life!
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When you can identify powerful copy you get your message NOTICED, READ and RESPONDED TO. Whether you write the check for a copywriter, pass it off to someone on your staff or do it yourself - you need to be able to look at your copy from an expert angle and evaluate it to see if it's doing the job, which is bring more dollars into your business.
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Making your articles available for reprints by other ezine publishers and webmasters is the cornerstone strategy in building an avalanche of pre-qualified visitors to your website. If you want your articles to be picked up and massively distributed by others, here are 7 common mistakes to avoid.
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All successful marketers know the sale comes from the words or the copy. While the traditional definition of copy is salesmanship in print Lorrie actually takes a broader approach. Copy is used in ALL your promotional sales and marketing material. That means any place there are words about your business there is copy. So it's EVERYWHERE. Some people will drop loads of cash on website design or graphics, but balk at learning the one skill that's a veritable silver bullet when it comes to boosting income fast - tweaking the copy. Don't make that mistake. Your business is too important.
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Lorrie gets asked all the time, "Lorrie, how can I make my copy more persuasive?" Well frankly it helps if you can speak your prospect's language. But writing persuasively is more involved than just saying the right words. You need to say them in the right order . . . and in a way that lowers resistance to new information and is acceptable to his or her mind. One discipline that translates to writing persuasive copy is NLP or Neuro-linguistic Programming (NLP).
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Have you ever been to one of those sites that has obviously been written to get high search engine rankings? Copy that simply doesn’t sound “real.” So just how do you get your keywords and phrases into your copy and still have a nice, flowing sales message? It’s really easier than you might think. Here are a couple of strategies I use when writing SEO copy.
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As a copywriter, Karon would love to tell you that every site on the Web needs tons of copy. However, the simple truth is not all do. Many sites simply produce better sales when they use more graphics than words. Since search engines are hungry for words you simply have to use copy if you plan to get ranked high. Quite a dilemma, isn’t it?
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Karon has always loved scented candles. They help create a cozy atmosphere. They give you a relaxed feeling. And - most importantly - they make your home smell wonderful! So, naturally, Karon was excited when she was approached to rewrite the index (front) page for an online retailer who made specialty, soy scented candles.
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There seems to be a common myth regarding site visitors and the buying process these days. Karon has heard this statement more than a few times over the last several months: “My visitors find me when they use search engines. They type in the exact keyphrases I’m listed under. So when they get to my site why aren’t they buying?” The simple answer is that they aren’t ready to buy yet.
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Want to know the secret for creating promotional materials that make sales? It starts with the headline. So how can you craft a headline that persuades your prospects to keep reading? Here are 3 tips to get you started.
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Ever sit down to write an article for your ezine and be at a loss as to what to say? It happens to the best of us, so I thought I'd share some of the ways that I get unstuck when that happens to me.
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Brochures have held an important place in marketing plans for longer than most of us can remember. There is no doubt that they have the ability to generate sales and increase revenues. Why then do so many of them fail?
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There are some definite strategies you need to use when writing a press release that gets results. There are also some long-standing, proven ways to completely and totally ruin your release. In an effort to help you get what you want out of your next press campaign, Karon would like to share the top three “bombs” with you.
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In its most basic form, copywriting is, among other things, the art of conveying a message in writing for the purpose of persuading someone to do something. This is especially true when writing descriptive copy. Why? Because your customer’s five senses don’t work on paper… they only work in person. That’s why we, as copywriters, have to create a sensory experience for our customers through our words.
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It only makes sense. You have an e-commerce catalog site. You want lots of visitors to come to your site and buy. The best (and most cost-effective) way to do that is with great search engine placement. However, search engines are text machines, and most catalogs don’t have a lot of text, so herein lies the problem.
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One of the best ways to stay in the eye of the public is through the power of the press. Writing a press release about your business is a formal way of letting the public know that you are up and running and ready for clients.
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Do you like to watch home makeover shows? It's kind of fun to see radical transformation happen fast (if only because it NEVER seems to work that way in real life, ) and, as a marketer, I find it interesting to see all the different ways you can 'merchandise' a space to make it more appealing.
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In part one of this article series, Karon introduced a client of hers (AEwebworks) who suffered from some copywriting traumas. The basic diagnosis was a lack of synergy within the copy, ineffective use of testimonials, a lack of focus on the target customer’s buying process, and the inability of the current copy to support the search engine goals of AEwebworks.
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When you begin to write copy for any product or service, there are a few things you have to take into consideration. The first is always your target audience: who you’ll be writing to. Finding out about the needs and wants of the audience members, their communication styles, their lifestyles, and a multitude of other elements are “musts” before writing one word of copy.
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It took Karon a while to get started on this copy. Before she began writing, she wanted to really be in the mood. Karon played around on the vacation search feature of CVC’s site and read all about some of the places she has always wanted to go. Karon took the time and let her imagination run wild while reading about the ports-of-call, the activities, and the ship’s amenities.
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One statistic shows that over 80% of all buying decisions are emotional. That means your copywriting should be, too. This is something Karon firmly believes in and has preached for most of her copywriting career. However, all too often, she finds people skipping the vital step of making an emotional connection with their customers. That can be a tragic, and costly, mistake.
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I shake my head every time I read one of these blanket statements. I'm amazed at how so many people still think that one size of copy still fits everyone. It's just not true, find out why...
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In the movie, The Prestige, one of the main characters dissects the elements of a magic trick. You start by showing the object you’re going to manipulate in some way (i.e. make disappear. You manipulate the object, in this case you make it disappear. Then, you bring it back. This is the prestige. It’s not enough to make something disappear. You need to bring it back. Learn how this relates to copywriting.
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Effective copywriting (articles, press releases, email, etc.) is one of the simplest ways to leverage your time and reach large numbers of people with your passionate message - so they can experience the transformation you offer. And the top copywriters agree that the best way to improve your copy is paying close attention to headlines and titles. The job of any headline or title is to induce the reader to keep reading. If the headline doesn't grab'em, they'll never get to the message itself. Fortunately, writing a snappy headline doesn't have to be a mystery. All you really need to know are 3 things.
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Here are some rules of thumb I've noticed by stretching myself in my Hip Hop class that apply to others stretching themselves in copywriting (or just about anything).
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If you’re an author, speaker, coach or consultant, it’s likely you know how important it is to market your products and services. The challenge for many professionals is not only what to do, but how to do it. Additionally, knowing what is a wise investment in their marketing and what is not.
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Marketing plans are great guides for business owners, and a book marketing plan is the specific tool you will use to find and create places to sell your book(s). Learn how to develop a smart marketing plan that will help you sell more books.
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I’ve successfully submitted 6 book proposals now (for publishers such as Wiley and McGraw-Hill) and I’ve learned a ton about what agents and editors look for and what lands your hard work in the recycling bin. These ideas will also help you create a bestselling book.
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How many times have you sat down at your PC all ready to write your newsletter article, only to be faced with that dreaded writer's block? You're sat there and can't think of a single thing to write about. In this article I'm going to share with you my top three tips for overcoming writer's block, and show you how easy it is to write your own articles.
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Learn how to melt that writer's freeze and actually have fun with S.E.X.Y. marketing.
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I’m all for having a reason for a sale. I think having a reason for why you’re knocking the price down or adding an extra bonus makes it that much more compelling for people to actually buy. But, there are good reasons and not-so-good reasons.
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Because the Web is a visual environment, most everybody is quite clear they want an eye-catching site. But the point of your website is to get visitors to take action. What people often fail to understand is that it’s vital to have a marriage between your design and your content. Beautiful design and fancy graphics alone can’t do the actual “selling.” Your copy has to do that.
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Your biography (or resume) has one goal: to get more clients or customers. With thousands of biographies competing for position, your resume must be more than good it, should be outstanding! Marketing your skills and qualifications with effective wording will make your skills and accomplishments leap off the page and into the minds of your readers.
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This writing tip will make writing a whole lot easier, faster, and more fun. This could change the way you write articles for the Web, for your ezines, your blog, for all sorts of marketing content.
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Procrastination is the common denominator of why authors don't complete their books. So how can an author overcome procrastination?
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The common denominator of unpublished authors is procrastination. The reasons aren’t unique; they are ubiquitous. The result is the same: another would-be author with plenty of talent and no book to show for it.
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Yuck, it’s that time again, newsletter time. Are you stuck in front of a blank page or computer screen? Do you struggle each time you have to write? People seem to find all other tasks preferable to writing an article. We have a friend who finds himself washing out socks instead of writing. There’s a term for it: "shaving the yak."
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Here's a list of 10 simple steps for writing better articles.
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If you’d like to make this year the year you finally write your book, these 10 tips to getting your book done can help.
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Whether you're selling a product or service, these 10 tips are your keys to writing great copy that communicates and persuades ... to get results! These guidelines can apply to Web copy, e-mail, sales letters, brochures, direct mail, and more. As long as your goal is to elicit a reaction from your reader, you've come to the right place.
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If you’ve always wanted to be an author, you’re not alone! However, most people don’t have the time or the know-how, and many simply don’t know where to begin. Fortunately, there are numerous options available to would-be authors who want to publish their own book. If you choose to write your book on your own, here are some additional tips and tactics for finally getting your book written.
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Writing a book gives you instant credibility with clients and prospects, solidifies your expert status and builds your personal or corporate brand. However, most aspiring writers cite lack of time, lack of focus or lack of knowing how to physically undertake such an ambitious project. So, many individuals call upon ghostwriters to write for them simply because they don’t have the time or resources to do it on their own. Learn more.
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One of the fastest ways to transform your web site and promotional materials into a client magnet is to add your personality. There are many ways to do this, but here are 5 ways to do this through your writing.
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As a professional copywriter, I'm often asked by aspiring copywriters what they need to do to succeed.
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Nothing beats major magazine coverage for sheer credibility. Being able to say you've been written up in SELF, Time, or even that star of the supermarket check out line, Woman's World, helps gain client clout. And it helps you get more media, because editors and writers see one write-up as a flag that you're worth paying attention to ... and many follow suit.
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The idea of publishing a newsletter can feel daunting, even for a successful entrepreneur. The secret that I’ve revealed to my marketing coaching clients is: you need a good system for creating fresh content. If you feel like you're scraping the bottom of the barrel when it comes to fresh article ideas, then these five tips will be a life saver.
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Between creating an e-newsletter, writing email promotions, building stronger copy for your website, developing an information product, and writing articles promoting your next teleseminar, copywriting is a major part of internet marketing for your business. Below are 5 secrets to get you started.
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When you create a small space ad remember this: nobody cares what you look like, how many degrees you have, or how great you think your service is. If it doesn't offer some compelling benefit, they won't call and they won't buy! Here are a few things to consider when writing your next ad that will increase your chances of having a winner.
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Here are 5 tips that can help you improve the conversions of your marketing materials.
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Here are some tips that will help your search for a literary agent.
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As humans, we tend to seek pleasure and avoid pain. The same holds true in your marketing. If you can touch upon your target market's pain, address what it is that they are most struggling with, and offer the solution to them - well, it's a winning formula every time.
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There are a two main reasons why I think small business owners like you and I need to learn how to write our own effective copy. One is because it's one of the most expensive tasks to outsource and the other is that no one knows your business better than you.
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One of the hallmarks of a platform-rich site is your Media Page � and the star of that page is always a compelling bio. Here are a few key tips to help you build credibility.
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You may think you can't write a book. Think again. If you have an uncanny ability to speak eloquently (or at least semi-intelligently) off the top of your head, then you can write a book. In this article, you'll learn the seven simple steps to "speaking" your book.
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Top literary agents get about 400-1000 unsolicited queries every month from hopeful book authors. Publishing houses sometimes juggle 5000. Most of my private clients and participants in my seminar, How To Get A Six-Figure Book Advance, ask me �how is an author supposed to get an agent�s attention when there is so much competition?�
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A seasoned mechanic places his frequently-used tools in the top drawer of the toolbox. Make sure you stoke a supply of verbs in your Chief Marketer�s toolkit. As head of marketing for your small business, you will no doubt be charged with producing copy for your company's marketing efforts. Notice we said produce; some of you may hire out the actual copywriting, but it�s impossible to escape your responsibility of copyreading. You simply can't duck it - you are in charge of the final copy produced under your direction either by an employee or an outside freelancer or agency. Why? Because you are accountable for the sales that copy generates. The only reason to write one word about your business is to sell your product or service. No other motive exists.
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You�re struggling to sell just a few copies of your book, ebook, report or other information-based product each month? Are you stumped by the lack of response you are getting? Your book title is often the ONLY advertisement that stands between your bank account and your prospects wallet. Here are 3 highly successful techniques for turning your mediocre book titles into sizzling, red-hot, money-making titles.
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White papers are documents that influence key decision-makers in making a decision to buy your services or programs. White papers are a write-once, use-many-times document that provides valuable information to your prospects. Why do you want to spend time learning about white papers? Because, used correctly, white papers bring qualified prospects and clients to you.
Report by Rose Hill of Team Solo-E and SoloBizU.com.
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I don't know if I have the absolute secret to overcoming *marketer's writing block* but I do know that it rarely happens to me anymore. I have a simple formula that always seems to work. In fact I generate so many ideas that I don't have time to implement them all. And it's really not because I'm any more creative than the average person. Perhaps I just stumbled on this very simple but very effective formula.
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One of your best customers achieved great success with your new service. What can you do with this? Tell everyone their success story! Here�s how�
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