|
| |
Get Your Free Ebook Now!
You'll also get our popular weekly ezine with the latest articles and teleclasses for solo entrepreneurs (See
recent archives)
Your
personal information
will NEVER
be shared. Unsubscribe
anytime.
Privacy
Policy
|
| |
|
| |
Recommended
Information Products Articles |
 |
If you are a small business owner who sells a professional service of any kind, you can increase your income dramatically by adding information products to your offerings.
|
There are many ways to sell your information products. When you're publishing your first ebook it can be overwhelming trying to decide which way to go. Choose a cart that is designed for downloads and you'll be able to sleep better at night knowing that your customers are reliably receiving their purchases.
|
Here are six ways to shift from hourly services to leveraging your time, knowledge, and expertise into bigger money making programs – which, by the way, will change your clients’ lives in an even bigger way than when they came to you for a few hours at a time.
|
One of the most rewarding parts of having an online business is the opportunity to communicate with folks around the globe. There are a number of ways this can be done; simple email messages, ezines, teleseminars, blogging, social marketing, and of course various eProducts. All of these methods should be a part of your overall business model. You will gain greater results by a combined effort. However, one of my favorites is eProduct development with eReports at the top of the list
|
Imagine — money flowing into your business from all sorts of places. That’s what it’s like to have multiple streams of income. Your business isn’t dependent on one stream of income but instead you can make money from a variety of places. Is that what your business actually looks like?
|
In my small business coaching, clients are typically solo entrepreneurs who sell a professional service. They’re usually hyper-focused on getting clients. Nothing wrong with that, but there’s only so many hours in the day to book clients, right? When you’re all booked up with appointments, you cap out on how much money you can earn. Then what? How do you increase your income? Well there are LOTS of different ways, but in this article, I’ll show you how I’ve turned words into thousands of dollars in my business, and how you can as well.
|
Here are three easy tips on how you can turn one idea into multiple streams of income. Remember that this simple shift in your business model will make a HUGE shift in your income!
|
Once you've figured out your target market (or you've at least narrowed it down significantly), it's time to figure out what problems they are struggling with, and what they want by way of solutions. Remember, if you will only ask your market, it wants to help you create the products it wants to buy!
|
You’ve heard of repurposing. It’s the smart, systematic practice of taking a piece of high-quality content – say, a teleclass – and re-using it in other forms, like blog posts, articles, podcasts, videos, news releases and more. Here are some reasons why repurposing your content is actually a good business practice.
|
It’s never a good thing when you rely on one stream of income. That stream dries up and you’re, ahem, up that creek without a paddle. That’s why having multiple streams of income is so valuable. One stream dries up, you’ve got a few other ones to depend on. Here are 3 quick and easy ways you can start adding more streams right now.
|
Now it doesn’t have to be. There are a million and one ways to make money, but if you are like me, you will have more sustainable energy around a project if you are excited about the idea.
|
Have you ever seen the movie "Bridget Jones Diary"? There's a scene in it where Bridget notes that one of her friends had one hit song in the 1980s and realized that was more than enough to carry him through the 1990s and so didn't bother doing anything new. When you look at your business, have you TRULY set it up for success in the long term?
|
If you watch American Idol at all, you'll notice that one of the words Simon Cowell uses a lot is self-indulgent (I suppose that might be two words). He uses this word after a performer has chosen a song simply because he/she liked it and not because (a) anyone else would or (b) it was relevant and made sense. This trend is not just found on the stages of American Idol.
|
Have you noticed that when you’re presented with a “step by step system” you’re much more likely to make a purchase? That’s because most people crave order and flow. A system makes it much quicker and easier for people to solve their problem, especially when compared to trying to figure out on their own what to do first, second, etc. Here are four simple tips you can use right now to transform your service into a marketable system.
|
One of the best ways to get your info products (such as CDs, workbooks, home study programs, etc.) into the hands of the people you want to help is by selling “back of the room” when you give a presentation. But, if you just mention your products at the end of your presentation and hope someone buys, you’ll likely end up disappointed.
|
When I'm coaching clients on how to make information products I often hear, "You know, creating info products sounds great but I'm not sure it will work for me." Or, "Others are already an expert on this topic, so why would anyone buy from me?" If you've found yourself thinking these same thoughts then let me reassure you, nothing could be farther from the truth.
|
We all know the importance of keeping in touch with our ideal clients and prospects via frequent AND informative content. But that doesn't mean your articles, a.k.a. "informative content", should be relegated to your hard drive forevermore.
|
Repurposing – the art of doing something once and using it in other ways – is one of the most effective and efficient systems you can create within your business. Before your eyes glaze over with the thought that this is yet another article telling you to market your newsletter articles online, read on.
|
Wouldn't it be silly to go to your high school prom in sweat pants and Reeboks? With just a little imagination and Yankee ingenuity, we can transfer that analogy over to your internet marketing strategy. It's pretty silly to have a website without the online equivalent of dress/shoes/hair that's going to capture your visitors' attention. So what should you do?
|
Women are truly fascinating creatures! We're not exactly ONE SIZE FITS ALL, are we? So, the next time you want to sell a product or service to women, think of the following questions.
|
I don't know about you, but I secretly love watching infomercials. I enjoy dissecting how they sell, how they get people excited, how they entice people to take action now and pick up the phone and order something they completely don't need! As you know, these programs always offer a huge bonus or multiple bonuses for people who buy. Why do they do this? Because it makes the offer completely irresistible. The same strategy works extremely well online too. Using BONUSES is also a great way to add more value to your program or package, enabling you to raise your price point. And you don't have to spend any money creating your bonus products if you don't want to. Here are 7 ideas to get you started offering a bonus ASAP.
|
How to use your blog to develop content for your book.
|
9 out of 10 professionals and small business owners have at least one book or information product inside their head, but lack the time and organizational skills to get it out into digital or print form.
|
If you’d like to make this year the year you finally write your book, these 10 tips to getting your book done can help.
|
Creating a recorded information product is a great way to instantly boost your credibility, plus help you create passive revenue (everyone's dream!). Here are 7 quick and simple tips that will help you create a recorded information product you can sell online and offline.
|
Can you make money AND save yourself time and effort at the same time? Well, apparently the answer is YES. Learn about re-purposing.
|
Do you have many ideas spinning around in your brain, and you’re not sure which ones to act on first? This is a common blessing us creative entrepreneurs have; but it can drive use crazy, too, because we know we can’t act on all of our ideas at once.
|
If you want to generate more income you need to stop selling your expertise by the hour. Instead sell your expertise 24/7/365.
|
Learn seven reasons why writing a book is the Ultimate Client Magnet.
|
Knowing HOW to create the product is one thing, but actually getting your idea from a brilliant inspiration on a sticky note to a beautiful product that is serving and selling is a whole other endeavor. Here are 10 of my favorite ways to set yourself up for success in creating your information product.
|
What can you do today to provide more value to your prospective and current clients? There are a number of ways that you can overdeliver to your customers or prospects, and as a result create a win-win situation for you both.
|
There are TONS of things you find interesting in your life. You could write an informational tips booklet about any one of them to help other people learn what you know, and make some money from the booklets in the process. Where is the place for you to start?
|
Everyone has something they want the world to know about and a tips booklet is a great way to do that. Paulette Ensign has sold almost a million copies in four languages of a tips booklet called "110 Ideas for Organizing Your Business Life," all without spending a penny on advertising.
|
At long last your book is done. The cover and the contents look as terrific as you hoped they would. Your marketing plan is ready to fully launch. You’re primed to make tons of money from your book, yet there’s a little voice saying ‘But wait, there’s more.’ What could that be?
|
Five important tips to consider when selecting a size for your booklet. Content is great, a potential audience is waiting, but here is what you need to know about your presentation before you ship it to the printer.
|
Learn to leverage your effort through licensing your material to reach an even wider audience. Increase your sales and profitability with these proven tricks of the trade and novel marketing approaches.
|
You are an expert in your business. And you are eager to share your expertise with as many people as possible. Writing a book may have crossed your mind. Who has time for that? Consider writing informational tips booklets instead, a format that conveys much of your valuable expertise, with a lot less effort on your part.
|
Here's a great checklist you can use to create your own client capturing back matter.
|
Making assumptions about what people will or won't buy can be a costly mistake if you're trying to create an information-based business instead of a 1-on-1 business. Here are three assumptions to check out (and what the truth really is!) so you don't lose out on profitable opportunities!
|
By now you know that there's only one way to instantly re-launch yourself as an expert and that's to create an information product. But when you look at the wide range of formats to choose from it can be overwhelming! Which format is the best?
|
Learn some of the hallmarks of what great products are built from these days.
|
|
