Can you make money AND save yourself time and effort at the same time?
Well, apparently the answer is YES.
My friend,
Sandy Martini, has made a crusade (and a business) out of showing us entrepreneur-types how to follow the sage advice to "work smarter, not harder."
She's got a strategy she calls "re-purposing" and it is a godsend for those of us who have too much to do and too little time to do it. And the best thing is it's not just for online businesses - it's a concept that works for anybody.
Here's the idea -
you take information you've delivered in one format and use it in a different way.
What?! You mean I can do that? Isn't that cheating?
Absolutely not.
We all have a preferred style of learning- some of us are primarily visual, some of us are auditory and some of us are kinesthetic. By offering your subject matter in different formats,
you are actually enhancing your audience's learning experience (and the likelihood that they'll better understand what you're saying).
And it has the added bonus of making your life a whole lot simpler.
Let me show you what I mean. Let's say you've written an article that's of interest to your Core Audience.
Here are 5 specific ways to re-purpose your content (besides submitting it to online article directories).
1. Break the article into bite-sized chunks and use them for blog posts
2. Record the article and turn it into a podcast to post on your website
3. Rework the article and submit it as a press release
4. Expand the article and offer it as a teleseminar
5. Combine the article with others and create a compilation e-book
How simple is that? (And much better than a poke in the eye with a sharp stick, I'd say.)
You don't have to do all 5 re-purposing strategies at once, or ever. Just do what feels manageable for now. You can always add on more later if you choose.
The purpose of this is to increase your exposure, grow your business and bring in more money as simply and efficiently as possible. I mean, if you wanted to work hard, you would have been born a Puritan, right?
So my advice (unasked for, I know) is to peruse your files right now to
see what content you've got lying around that can be re-purposed into something new.
Well, what are you waiting for? Get cracking!
