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Multiple Streams of Income >
Ultimate Client Magnet™: How to Create a Book that Attracts New Clients and Generates Multiple Income Streams
By
John Eggen
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Articles > Multiple Streams of Income > Information Products
Here are seven reasons why this kind of book is the Ultimate Client Magnet:
Reason #1: Authority
3000 years of history have made a book the ultimate symbol of authority. If you develop a book correctly, it will set you apart from everyone else in your field, establishing you as an authority. People will seek you out before contacting others who lack your status. And they won't quibble over price.
Reason #2: Instant Credibility
Because it symbolizes authority, a book can increase your credibility instantly. In the 21st century, consumers are more skeptical than ever. More credibility means your prospects will be more likely to trust and believe you. This is a huge advantage. It leads to more business much more quickly.
Reason #3: More Revenue
A book can increase your revenues quickly and dramatically. Because a book is the ultimate symbol of expertise, it can increase your revenues starting the first week you begin your book (I'm saying the first week you start writing it, not after it's published).
You just need to know how to communicate about it.
There are 14 specific tactics you can use to do it. Many solo independent professionals have used them and reported bringing in from $24,000 to $150,000 in new business... just while writing the first draft of their book.
Reason #4: Access to the Media
A book becomes your ticket into an elite club of media gatekeepers that can give you highly-credible exposure you could never afford to buy. The publicity you get from these media gatekeepers has much higher credibility, has a more extensive reach, and is essentially free.
It's well known that book authors are meeting planners' and media producers' favorite category of guest.
Reason #5: Sell Without Selling
A book can be the lowest-key, most credible salesperson there is for your services and products. Most independent professionals love this since so many of them hate marketing. The book does all the selling for you.
For instance, I published Create the Business Breakthrough You Want. In just the first 27 months in print, the book brought me $1,131,108 in revenues I would not have earned otherwise.
Reason #6: Multiple Income Streams
You can recycle your book's content into more than 81 higher-priced information products and programs. This automatically allows you to reach an exponentially greater number of people. In return, you generate multiple streams of income so you can live your chosen lifestyle while working less.
Jay Conrad Levinson said someone asked him how much he made from his first Guerrilla Marketing book. Apparently, he told them $10 Million dollars: only $35,000 from the book itself, but $9,965,000 from all the spin-off information products.
You can begin to live this way, too.
Reason #7: Personal Reason - often Most Important
For many of us, the single biggest benefit of being an author has nothing to do with money.
Many people get to a point in their career where there is a message inside them that wants to come out. Information publishing is the most powerful, profitable, and time-saving business model there is for getting your message out to the world.
As we do that, the personal satisfaction we feel dwarfs all the business and financial benefits.
About the expert(s):
| John Eggen is a publishing and marketing mentor whose clients range
from world-renowned business gurus to thousands of independent
professionals and business owners. Visit his site and subscribe to a
free mini-course on how to create a book that attracts new clients and
generates multiple streams of income. Go to
http://www.MissionMarketingMentors.com. |
© Copyright 2008, Mission Publishing, a division of The Mission Marketing Mentors, Inc. All rights reserved. No part of this lesson may be reproduced in any form without prior written permission from Mission Publishing, a division of The Mission Marketing Mentors, Inc
Deni
07 May 2008, 12:36
A good article. Nothing new. But I feel it should be called "Why you
should" not "How to." There were no "how tos" listed.
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