Creative Entrepreneurs – Avoid Over-Creating and Start Repurposing

So often it’s easy for creative entrepreneurs to get distracted by what others are doing. You start feeling a little envious about your colleague’s new website, info-product, etc. and you think I want that too! Now this isn’t necessarily a bad thing for creative entrepreneurs unless you start spinning in too many different directions at once… and end up going nowhere.

Sometimes it’s about taking a deep breath and saying what do I have right now at my disposal that I can work with, that’ll be easy? What resources do I have already that I can start repurposing and repackaging?

Repurposing is taking what you already have created in one form and putting it out there in a different way or a different format.

As creative entrepreneurs we have so many great ideas we want to use, but this can lead to entrepreneurial ADD – we’re always creating but we’re not really getting things done. Repurposing is the simple solution for creative entrepreneurs.

Here are some other examples of repurposing:

• If you’ve been blogging for awhile, see if you can create an ebook based on a series of tips from your blog.

• If you have a huge newsletter archive but haven’t started blogging yet you don’t have to start writing new content from scratch. Recycle some of your newsletter articles and use them in your blog.

• Here’s one of my personal favorites, repurposing my transcripts. Sometimes I don’t have time to write an article from scratch but I’ll remember having done a teleclass on the same subject. I pull it out and have my assistant make a few necessary edits and voila I have a new article.

• Read and record articles you’ve written in the past and you can quickly create a podcast for your blog.

When you start thinking along these lines, creative entrepreneurs will find a wealth of valuable material that, through repurposing, can be offered to others.