Business
Tips/Marketing Ideas
that Boost Your Income
PLUS our NEW free
ebook:
25 Surefire Ways to Capture
More Clients, Get More Done
in Less Time, and Increase Your Income - in 90 Days or Less!
We respect your privacy. Your
personal information
will NEVER
be shared. You can unsubscribe
anytime. ~ Privacy
Policy
|
|
|
| |
Articles >
Multiple Streams of Income >
Your Marketing & Product Funnel: The Key to Online Success
By
Alicia M. Forest
Print
| Email
| Comments
| More by Alicia M. Forest
Other
Articles > Multiple Streams of Income > Programs & Packaging
One of the biggest shifts that came for me in building my own successful business was learning about - and implementing - what I call my Marketing & Product Funnel.
You know what a funnel looks like, right? It's wide and the top and tapers down to a narrow opening. When your prospects enter your funnel through your ezine or other (usually) freebie offering, they are in the "getting to know you" level of the funnel.
Once they get to know you, like you and trust you, they likely will move down to the next level, which will include your for-fee products and services, your least expensive ones first, increasing in value and cost as they continue downwards, until they eventually get to hiring you one-on-one or to your other big ticket item. That's basically how the funnel system of marketing works.
I see a lot of coaches and other solo service professionals offer a freebie at the top of their funnel, and then their one-on-one service packages at the bottom, with nothing in between. I made this mistake myself. It's important to have offerings at each level of your marketing funnel so people can continue to get to know, like and trust you, as well as get to know, like and trust your products and services.
Implementing the Marketing & Product Funnel system is easy. Get started by attracting prospects into your funnel. Create a freebie offering (an ezine, mini ecourse, ebook, report, guide, checklist, etc.) and put a sign-up form 'above the fold' and prominently on your website. And add a link to your freebie offering in your email signature as well.
Once you have prospects in your funnel, find ways to give them more valuable content at increasingly higher prices as they go through the funnel.
For example, the second level of your funnel might offer an ebook for $27 or an ecourse for $39. The third level might have a home study course for $147 or a series of teleseminars for $77 each. The fourth level might offer a boot camp for $347, and the fifth level might offer your one-on-one services for $500.
Get the picture? By the way, when you offer your products and services at different price points, you are lowering the financial and emotional risk for your prospects. You are essentially making it impossible for them not to buy from you!
PS: If you want help with creating your own Marketing & Product Funnel, I cover it in detail, including worksheets for you to use over and over in my bestselling 21 Easy & Essential Steps to Online Success System
About the expert(s):
Alicia M Forest, MBA, Multiple Streams Queen &
Coach
TM, founder of
ClientAbundance.com, and creator of 21 Easy & Essential Steps
to
Online Success System
TM, teaches professionals how to
attract more
clients, create profit-making products and services, make more sales,
and ultimately live the life they desire and deserve. For FREE tips on
how to create abundance in your business, visit Client Abundance |
© Copyright 2007, Alicia M. Forest
|
|
