Let's start with a definition:
"
Teleclass" --
A teleconference-based learning environment.
A teleclass can be either a single stand-alone session, or
multiple sessions over time on a single topic or issue.
The primary reason we solo entrepreneurs hold teleclasses is to showcase our skills, knowledge, and expertise to our prospects and clients. We hope that after our teleclass participants have had the intimate experience with us that the teleclass affords, they'll enter into negotiations for our other services. But how do we get our prospects and clients to actually come to our teleclasses?
It all starts with a schedule...
Six Weeks Before Your Class
Announce that you have a great something coming up � right no*w you�re not ready to reveal it, but you know your prospect or client will love it. Pique your prospect�s curiosity. Tell when your something will happen � but nothing about content or that it�s a teleclass.
This is also the time to set up your Web class page, Google ad, and online registration and payment system. A Web class page is a single Web page with a unique URL that is only about your class. It�s purpose is to provide your marketing copy for enticing prospects to sign up for your class. Hence, it needs to be professional, well-written, and highly credible. This may be the first and last time that the folks who come to your page learn about who you are, what you do, and how you can help them � make it reflect it�s importance to you. Include a great photo of yourself, a photo of a telephone (just a standard telephone � nothing that would imply that fancy equipment is needed) If possible, get former attendees of your class to leave you testi*monials with
www.audiogenerator.com
that can be played from your Web class page.
Then create a Google ad with the sole purpose of driving people to your Web class page. Be sure that your Google ad is displayed on the first page of ads when people search on your primary keywords.
Four Weeks Before Your Class
Send out a full description of your teleclass to your prospects and clients. This announcement is a full description, with agenda, early-bird pricing, and instructions on how to register and pay. Be sure to include a way for the prospective attendee to �refer a friend� for a discounted pricing.
This is also the time to submit related and new articles you have written on the topic of your teleclass to Web sites such as Solo-E for posting in their targetted ezines. Be sure to include the link to your Web class page in your bio for these articles.
Also, change your email signature to include a short blurb about the teleclass with a link for signing up. Don�t put the price of the teleclass in your signature.
Two Weeks Before Your Class
Repeat your four-weeks out announcement, written from the perspective a prior attendee of your program. Include the results, the learnings, and the accolades.
Again, do the �refer a friend� discount � but charge full price otherwise. Include instructions on how to register and pay. Give at least one fre*ebie �taster� teleclass.
You might also run a raffle for a fre*e seat in your class.
One Week Before Your Class
Send out a �hurry, the class is filling up� announcement. Give people 24 hours to reserve their seats. Include how to pay and register. Give another freebie �taster� teleclass. Announce the winners of your raffle.
Two Days Before Your Class
Send personal invitations to special clients and prospects telling them you know they are busy that you�d like to offer them 50% off (or a free seat) for having been such a great client in the past. Fill your seats however you can. Also send out a reminder notice to everyone who has signed up.
Day of Your Class
Relax! Give great content and have a great time with your attendees.
